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Masthead- Bold, white, stands out against the background. Recognisable serif font used throughout all the magazines. Sell lines- Far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead. Main image- bright, eye catching Barcode-bottom right, small, out the way, doesn’t distract audience’s attention Question aimed at audience, forms personal relationship and makes them want to read the magazine to find the answer Colour theme of red and white keeps it simple, doesn’t overload the audience ‘WIN’ in capitals and bold attracts audience attention and entices them, gives them the idea they’re getting something back from the magazine Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines Lippmann’s theory of stereotypes: “Devon=countryside” Rural stereotype portrayed in the front cover being a yard scenario with a farm animal as the main image

Codes and conventions

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Page 1: Codes and conventions

Masthead-Bold, white, stands out against the background.Recognisable serif font used throughout all the magazines.

Sell lines-Far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead.

Main image- bright, eye catching

Barcode-bottom right, small, out the way, doesn’t distract audience’s attention

Question aimed at audience, forms personal relationship and makes them want to read the magazine to find the answer

Colour theme of red and white keeps it simple, doesn’t overload the audience

‘WIN’ in capitals and bold attracts audience attention and entices them, gives them the idea they’re getting something back from the magazine

Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines

Lippmann’s theory of stereotypes: “Devon=countryside”Rural stereotype portrayed in the front cover being a farmyard scenario with a farm animal as the main image

Page 2: Codes and conventions

Main image- bright, eye catching

Barcode-bottom right, small, out the way, doesn’t distract audience’s attention

Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines

Masthead-Bold, white, stands out against the background.Recognisable serif font used throughout all the magazines.

Lippmann’s theory of stereotypes: “Kent=rural, manor houses/castles”Rural stereotype portrayed in the front cover, main image being a castle, implies middle class.

Colour theme of yellow, blue and white, keeps it simple, doesn’t overload the audience

Castles = heritageStereotypically attract an older audience to visit them, hence an older audience for the magazine

Page 3: Codes and conventions

Barcode-bottom right, small, out the way, doesn’t distract audience’s attention

Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines

Masthead-Bold, white, stands out against the background.Recognisable serif font used throughout all the magazines.

Main image- bright, eye catching

Lippmann’s theory of stereotypes: “Yorkshire=countryside/rural”Main image at the coast, not a person or building in site

Colour theme of blue and white keeps it simple, doesn’t overload the audience

‘YOUR’forms personal relationship and makes them want to read the magazine

Page 4: Codes and conventions

Masthead-Bold, white, stands out against the background.Recognisable non serif font used throughout all the copies of the magazines.

Main image- bright, eye catching

Lippmann’s theory of stereotypes: “Canterbury=rural”Rural stereotype portrayed in the front cover being a farm animal as the main image

Colour theme of white and blue, keeps it simple, doesn’t overload the audience

Sell lines-Far left, right and bottom, don’t obscure the main image but still draw attention by being a matching colour to the masthead.

Page 5: Codes and conventions

Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines

Main image- bright, eye catching, very pretty

Kilbourne’s representation theory-Model with perfect skin and edited to look incredible

‘FREE EVENTS’ in capitals and bold attracts audience attention and entices them, gives them the idea they’re getting something back from the magazine

Colour theme of red, black and white keeps it simple, doesn’t overload the audience

Barcode-bottom right, small, out the way, doesn’t distract audience’s attention

‘YOUR’forms personal relationship and makes them want to read the magazine

Sell lines-Far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead.

Page 6: Codes and conventions

Masthead-Bold, white, stands out against the background.Recognisable non serif font used throughout all the magazines.

Main image- bright, eye catching

Kilbourne’s representation theory-female with perfect skin and edited to look incredible

Colour theme of red, yellow and white keeps it simple, doesn’t overload the audience

Question aimed at audience, forms personal relationship and makes them want to read the magazine to find the answer

Sell lines-Far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead.

Model looks like a young adult, attracts younger audience as they feel familiar with her due to being similar ages

Page 7: Codes and conventions

Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines Masthead-

Bold, white, stands out against the background.Recognisable serif font used throughout all the magazines.

Main image- bright, eye catching

Kilbourne’s representation theory-female with perfect skin and edited to look incredible

Colour theme of grey and white keeps it simple, doesn’t overload the audience

Sell lines-Far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead.

Model – popular singer, has a fan base consisting of young adultsHelps attract a younger audience

Page 8: Codes and conventions

Codes and conventions

-Simple colour schemes, consisting of two or three colours only-main image = bright, eye catching-Lippmann’s theory = stereotypes relating to the area the magazine is for-Kilbourne’s representation theory =female with perfect skin and edited to look incredible-Sell lines = far left and right, don’t obscure the main image but still draw attention by being a matching colour to the masthead.-Barcode-bottom right, small, out the way, doesn’t distract audience’s attentionBarcode-bottom right, small, out the way, doesn’t distract audience’s attention-Offering things for the audience eg ‘WIN’ or ‘FREE’-Website address in top corner to inform audience that the magazine is available in multiple forms, whichever best suits them, doesn’t distract from main sell lines

I plan to use all these codes and conventions in my magazine as they seem to work well throughout the ones I looked at. Although my cover won’t be a rural country side scene like a few of them, it’ll instead be to attract a younger audience, so most likely having a person on the front cover than a place.