Consumer meets the Circular Economy

#consumercleantech #smartups #behaviourchange

Roope MokkaFounderDemos Helsinki

Incorporating to changing lifestyles and uses to circular economy.

A framework

Changing Lifestyles

From efficiency to value.

INCORPORATING USER INTO CIRCULAR ECONOMY

Strategic Niche Management

Demos Helsinki is the Nordic think tank

2008 2009 2010 2011 2012 2013 2013 2014

Innovation Workshops with gatekeeper corporations

Nordic Smart City accelerators

Smart resource utilisation consulting for companies

Innovation Camps with Startups

OUR WORK

Research

Innovation

Digitalisation making urban lifestyles more sustainable

Mobility-as-service, E-bikes as a case.

Consumer markets for cleantech

Internet of things, sensor revolution and big data as ways to decouple wellbeing from resource consumption.

2015

Meet the user. A Human.

Humans are the source of ALL economic value.

WHAT WILL DRIVE THE CHANGE IN OUR LIFESTYLES IN THE

UPCOMING DECADE?

USER-FOCUS

RESOURCESCARCITY

DIGITALISATION

Google to Buy Nest Labs for $3.2 Billion Internet Company Extends Reach Into Home with Buy of Thermostat, Smoke Detector Maker

Opower Shares Soar in IPO

BlaBlaCar Raises A Massive $100 Million Round To Create A Global Long Distance Ride-Sharing Network

Facebook Buys Oculus Rift For $2 Billion

CIRCULAR ECONOMY

“A circular economy is one that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.”

Ellen McArthur Foundation

CIRCULAR ECONOMY FOR CONSUMERS“A circular economy for users is one that is restorative and regenerative by design, and which aims to maximise the utility and value of products and services at all times, creating new service platforms for collaboration, use and experience.

ServiceProduct

Production Consumption

Technology Experience

Where’s Circular Economy going?

Corporations Startups

Sustainability Disruption

BOTTOM LINE: What changes the most?

ENERGY CONSUMPTION PER HOUSEHOLD

30%

30%

housing

= 70%

food+25%

15% mobility+

MONTHLY HOUSEHOLD EXPENDITURE

329

251

Telecommunication is used as a reference point.

49

200€

400€

600€

800€

30%

678

25%

15%

= 1260€

678 €

329 €+

251 €+

MOST NATURAL RESOURCESMOST CAPITAL

MOST CONSUMER SPEND+

BAD USER EXPERIENCEUNDERDEVELOPED SERVICES

HOMES, TRANSPORTATION

AND FOOD

SHARIN

G OPTIMISATION

IMMATERIALIS

ATIO

N

CIRCULAR ECONOMY

THE FRAMEWORK FOR CONSUMER DRIVEN CIRCULAR ECONOMY

Increasing the utilization rate of physical resources by sharing.

Optimizing the use of physical inputs through the use of smart home, metering and gamification applications.

Upcycling and refurbishment in the core: Increasing the value of physical assets by implementing energy efficiency solutions for homes as well as various other circular economy applications.

Smart substitution to replace resource-intensive practices, via virtual reality and behaviour change.

RE

SOURCE EFFICIENCY MODELSCOMPAN

IES

COMPANIES

COMPANIES

SOMPAN

IES

FEATURES IN COMPANIES’

BUSINESS MODELS

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:

Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila

Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite

AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work

BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar

Floatility, Parking PandaBig companies:

Hyatt Hotels / OneFineStay, Daimler / Car2Go

Citi Group / Nyc Bike sharingBarclays / Santander Cycles

Cemex / Patrimonio Hoy, Peugeot / Mu Mobility

Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto

Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser

Around the world:

PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe

Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker

upcycling of vehicles

remod

eling

digital service

innovation

p2p marketplace platforms

ridesharing - hitchhiking

carsharingsocial cookingco-creation platform

home a

utomati

on

energ

y man

agem

ent

smart v

ehicles

need based optimisation

all in one application

turnkey solutions

crowdfunding

substitution of ingredients

product innovation

energy source substitution

replacement of anim

al protein sources

smart routing

replacement of ownership needs

turn

key s

olut

ions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland

Purjebägit, GlobeHope, Pure Waste Textiles

Electric hill assistant unitIke

a Seco

ndha

nd Ca

mpaign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n

BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W

attime, Open Utilit

y

Around the world

Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno

Swarco, Agrilution, Changhong, Growen

Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup

From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt

Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira

GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat

Neste Oils, Bill Gates / Hampton Creek

Big companies

ST1, Gaia, Alibaba / Alipay

Big companies:

IoTsens, BaseN, RYM Oy,

Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia

Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit

Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask

Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group

Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more

Fourdeg, Ouman, One1, Enefix, Suomen bioauto

Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja

Heliix, Yetu, Ferroamp, Thermondo

Solvatten, LifeStraw, Biobean, NaNomaji

Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g

Xiaojukeji, Watty, Opower, Viva, 720, 2andgo

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:











Around the world:



Upgrading

Tuning

digital service

innovation

marketplace platforms


carsharinggrocery deliverybikesharing

home a

utomati

on

energ

y man

agem

ent

smart v

ehicles


all in one app for mobility

nudging and self-help

shipping and deliveries

digital services

product innovation

turnkey solutions for EV management

replacement of own needs

Biofuels, geothermal heat, windpower

smart routing

reusable packaging and shipping materials

turn

key s

olut

ions

From Finland


Electric hill assistant unit

Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n


attime, Open Utilit

y

Around the world






GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond MeatNeste Oils, Bill Gates / Ham

pton CreekBig companies


Big companies:








Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


NAME: Xiaojukeji FIELD: mobility KEY FEATURES IN BIZ MODEL: Smart routing and need based optimizationFROM: China WHAT do they do: P2P hitchhiking service and P2P & B2B car rentals

NAME: There FIELD: housing KEY FEATURES IN BIZ MODEL: Turnkey solutions, home automation, energy management FROM: Finland WHAT do they do: Smart energy control systems that are adapted to existing systems to achieve better energy management and price optimisation.

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:











Around the world:




remod

eling

digital service

innovation




hom

e au

tom

atio

n

ener

gy m

anag

emen

t

smart v

ehicles


all in one application

turnkey solutions

crowdfunding

product innovationreplacement of ownership needs


replacement of anim

al

protein sources

smart routing

substitution of ingredients

turn

key

solu

tions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland



Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

Ther

e Co

rpor

atio

n


attime, Open Utilit

y

Around the world



Kauppahalli24, Finsect, Ambronite, Oatkitchen, Digital Foodie, Repack, Tuup





Big companies


Big companies:




Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, MicrotaskGranlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group



Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


S

HARING

OPTI

MISATION

IMMATERIALISATION

CIRCULAR ECONOMY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo

ngche, Box at Work

BiTeBi W

ifi, Argo

s, Swap

, esoli

dar, B

etterv

est, Ja

ano, e

Mio, Wun

derca

r

Floati

lity, P

arking

Pand

aBig

compa

nies:

Hyat

t Hot

els /

OneF

ineSt

ay, D

aimler

/ Ca

r2Go

Citi G

roup

/ Ny

c Bike

shar

ing

Barc

lays

/ Sa

ntan

der C

ycle

s

Cem

ex /

Patri

mon

io H

oy, P

euge

ot /

Mu M

obili

ty



Around the world:

PommePomme, Homeaway, Tujia, Uber, R

elayRides, Campanda, Coffice

Ford

2Go,

Avis

/ Zipc

ar, W

Hot

els /

Desk

sNea

rMe

Zaarly

, Taskrab

bit, Shangdong prov

ince / EV

company, A

irtaske

r

upcyc

ling o

f veh

icles

remodelin

g

digital service

innovation



carsha

ring

socia

l coo

king

co-c

reat

ion pl

atfo

rm

home automation

energy management

smart

vehic

les

need

bas

ed op

timisa

tion

all in one applic

ation tur

nkey

solut

ions

crow

dfun

ding

prod

uct i

nnov

ation

repla

cem

ent o

f owner

ship

nee

ds


replacement of animal

protein sources

smar

t rou

ting

subs

titut

ion of

ingr

edien

ts

turnkey solutions

digital service platformsmart metering

upcy

cling

of ve

hicle

s

tunin

g

From

Finl

and

Purje

bägit

, Glob

eHop

e, Pu

re Was

te Te

xtiles

Elec

tric h

ill as

sista

nt u

nit Ikea Secondhand Campaign

Around

the w

orld:

KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger

From Finland:

Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood

OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation

BikeC

itizen

s, Fe

rroam

p, Gr

eenp

ocke

t, Map

dwell

, Watt

ime,

Open

Utilit

y

Aroun

d the

world

Kuaid

adi, C

apac

ity En

ergy S

torag

e, Eth

era, Ic

e Gate

way,

Cooli

ngInn

o

Swarc

o, Ag

riluti

on, C

hang

hong

, Grow

en

Kaup

paha

lli24

, Fins

ect,

Ambr

onite

, Oat

kitch

en, D

igita

l Foo

die, R

epac

k, Tu

up

From

Finl

and:

OurN

eighb

ourh

ood,

Cubi

casa

, Mas

ar, S

olne

t, Sa

vo S

olar

, Virt

uaal

iassis

tent

tiWalk

It, WeS

hareS

olar, C

rowdP

owerP

lant, G

reenG

oEne

rgy, W

ashIt

Arou

nd th

e worl

d

eeMobilit

y, Fort

um, Enero

n, Ensto

, Gasum, Ik

ea Sola

r, Cave

rion, Fi

ra

Green

Energ

etic,

SunR

un, Q

ixxit,

Xylop

hane

, Bitt

y, Bey

ond M

eat

Neste Oils, Bill Gates / Hampton CreekBig companies


Big

com

pani

es:

IoTs

ens,

Base

N, R

YM O

y,

Oras, Rettig

ICC, SRV, Term

opanels Oy, V

altavalo, Vantaan Energia


Head

sted,

YOU,

Meed

oc, E

motio

n Tra

cker,

Cata

lyze I

mpac

t, Mi

crota

sk

Granlund, Greenluxt, Helen, Hydrocell, M

otiva, OilonHalton Group


Four

deg,

Ouma

n, On

e1, E

nefix

, Suo

men

bioau

to

Etsy, R

ainfor

est Connect

ion, RVS

Ikea Secondhand Campaign

Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja

Helii

x, Ye

tu, F

erro

amp,

Ther

mond

o

Solva

tten,

LifeS

traw,

Biob

ean,

NaNo

maji

Big companies:

Patagonia & Ebay, Google Project Ara, Ecomation

Envor Group Oy, GreenSound, Kuusankoski Recycling

Xiaoju

keji,

Watty

, Opo

wer, V

iva, 7

20, 2

andg

o

NAME: Tuup FIELD: mobilityKEY FEATURES IN BIZ MODEL: replacement of ownership needs, all in one applicationFROM: Finland WHAT do they do: Gathers all services for mobility under one platform, all in one solution for mobility

S

HARING

OPTI

MISATION

IMMATERIALISATION

CIRCULAR ECONOMY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo

ngche, Box at Work

BiTeBi W

ifi, Argo

s, Swap

, esoli

dar, B

etterv

est, Ja

ano, e

Mio, Wun

derca

r

Floati

lity, P

arking

Pand

aBig

compa

nies:

Hyat

t Hot

els /

OneF

ineSt

ay, D

aimler

/ Ca

r2Go

Citi G

roup

/ Ny

c Bike

shar

ing

Barc

lays

/ Sa

ntan

der C

ycle

s

Cem

ex /

Patri

mon

io H

oy, P

euge

ot /

Mu M

obili

ty



Around the world:

PommePomme, Homeaway, Tujia, Uber, R

elayRides, Campanda, Coffice

Ford

2Go,

Avis

/ Zipc

ar, W

Hot

els /

Desk

sNea

rMe

Zaarly

, Taskrab

bit, Shangdong prov

ince / EV

company, A

irtaske

r

upcyc

ling o

f veh

icles

remodelin

g

digital service

innovation



carsha

ring

socia

l coo

king

co-c

reat

ion pl

atfo

rm

home automation

energy management

smart

vehic

les

need

bas

ed op

timisa

tion

all in one application tur

nkey

solut

ions

crow

dfun

ding

prod

uct i

nnov

atio

nrep

lacem

ent o

f owne

rship

need

s


replacement of animal

protein sources

smar

t rou

ting

subs

titut

ion

of in

gred

ient

s

turnkey solutions


upcy

cling

of ve

hicle

s

tunin

g

From

Finl

and

Purje

bägit

, Glob

eHop

e, Pu

re Was

te Te

xtiles

Elec

tric h

ill as

sista

nt u

nit Ikea Secondhand Campaign

Around

the w

orld:


From Finland:



BikeC

itizen

s, Fe

rroam

p, Gr

eenp

ocke

t, Map

dwell

, Watt

ime,

Open

Utilit

y

Aroun

d the

world

Kuaid

adi, C

apac

ity En

ergy S

torag

e, Eth

era, Ic

e Gate

way,

Cooli

ngInn

o

Swarc

o, Ag

riluti

on, C

hang

hong

, Grow

en

Kaup

paha

lli24

, Fins

ect,

Ambr

onite

, Oat

Kitc

hen,

Digi

tal F

oodie

, Rep

ack,

Tuup

From

Finl

and:

OurN

eighb

ourh

ood,

Cubi

casa

, Mas

ar, S

olne

t, Sa

vo S

olar

, Virt

uaal

iassis

tent

tiWalk

It, WeS

hareS

olar, C

rowdP

owerP

lant, G

reenG

oEne

rgy, W

ashIt

Arou

nd th

e worl

d

eeMobilit

y, Fort

um, Enero

n, Ensto

, Gasum, Ik

ea Sola

r, Cave

rion, Fi

ra

Green

Energ

etic,

SunR

un, Q

ixxit,

Xylop

hane

, Bitt

y, Bey

ond M

eat

Neste Oils, Bill Gates / Hampton CreekBig companies


Big

com

pani

es:

IoTs

ens,

Base

N, R

YM O

y,

Oras, Rettig

ICC, SRV, Term

opanels Oy, V

altavalo, Vantaan Energia


Head

sted,

YOU,

Meed

oc, E

motio

n Tra

cker,

Cata

lyze I

mpac

t, Mi

crota

sk

Granlund, Greenluxt, Helen, Hydrocell, M

otiva, OilonHalton Group


Four

deg,

Ouma

n, On

e1, E

nefix

, Suo

men

bioa

uto

Etsy, R

ainfor

est Connect

ion, RVS



Helii

x, Ye

tu, F

erro

amp,

Ther

mond

o

Solva

tten,

LifeS

traw,

Biob

ean,

NaNo

maji

Big companies:



Xiaoju

keji,

Watty

, Opo

wer, V

iva, 7

20, 2

andg

o

NAME: Oatkitchen FIELD: food RESOURCE EFFICIENCY MODEL(S): smart substitution and dematerialisation, optimisation FROM: Finland WHAT do they do: Substitution of animal proteins for vegetable sources by creating new, delicious foods and ingredients based on vegetable proteins.

OATKITCHEN

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at WorkBiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar







Around the world:



Upgrading

Tuning

digital service

innovation

p2p marketplace platform

s



home a

utomati

on

energ

y man

agem

ent

smart v

ehicles




crowdfunding

digital services

product innovation




smart routing


turn

key s

olut

ions

From Finland



Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n


attime, Open Utilit

y

Around the world








Big companies


Big companies:








Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


NAME: Verybite FIELD: FoodKEY FEATURES IN BIZ MODEL: Social cooking, P2P marketplace platform, crowdfundingFROM: China WHAT do they do: P2P marketplace for homemade food and delivery service

VERYBITE

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at WorkBiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar







Around the world:




remod

eling

digital service

innovation




home a

utomati

on

energ

y man

agem

ent

smart v

ehicles




crowdfunding

digital services

product innovation




smart routing


turn

key s

olut

ions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland



Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n


attime, Open Utilit

y

Around the world








Big companies


Big companies:








Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


NAME: Bettervest FIELD: HousingKEY FEATURES IN BIZ MODEL: Crowdfunding, co-creation platformFROM: Germany WHAT do they do: Crowdfunding platform that makes it possible for anyone to invest in energy efficiency projects and benefit from the savings.

SHARING

OPTIMISATION

IMMATERIALI

SATI

ON

CIR

CULAR ECONOMY

From Finland:








Cemex / Patrim

onio Hoy, Peugeot / Mu Mobility



Around the world:

PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, Coffice

Ford2Go, Avis / Zipcar, W Hotels / DesksNearMe


recyclingremodeling

digital service

innovation



carsharingsocial cooking

co-creation platform

home automation

energy management

smart vehicles




crowdfunding

digital services

product innovation




smart routing


turnkey solutions



tuning

From Finland


Electric hill assistant unitIkea Secondhand Campaign

Around the world:


From Finland:



BikeCitizens, Ferroamp, Greenpocket, Mapdwell, Wattime, Open Utility

Around the world




From Finland:

OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt

Around the world

eeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira


Neste Oils, Bill Gates / Hampton Creek Big companies

ST1, Gaia, Alibaba / AlipayBig com

panies:








Etsy, Rainforest Connection, RVS





Big companies:




NAME: Suomen Bioauto FIELD: MobilityKEY FEATURES IN BIZ MODEL: Upcycling of vehicles, tuning.FROM: Finland WHAT do they do: consulting, assisting consumers and spreading information on how to change bikes to electric bikes and cars to biocars.

SHARING

OPTIMISATION

IMMATERIALI

SATI

ON

CIR

CULAR ECONOMY

From Finland:








Cemex / Patrim

onio Hoy, Peugeot / Mu Mobility



Around the world:

PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, Coffice

Ford2Go, Avis / Zipcar, W Hotels / DesksNearMe


recyclingremodeling

digital service

innovation



carsharingsocial cooking

co-creation platform

home automation

energy management

smart vehicles




crowdfunding

digital services

product innovation




smart routing


turnkey solutions



tuning

From Finland


Electric hill assistant unitIkea Secondhand Campaign

Around the world:


From Finland:



BikeCitizens, Ferroamp, Greenpocket, Mapdwell, Wattime, Open Utility

Around the world




From Finland:

OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt

Around the world

eeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira


Neste Oils, Bill Gates / Hampton Creek Big companies

ST1, Gaia, Alibaba / AlipayBig com

panies:








Etsy, Rainforest Connection, RVS





Big companies:




NAME: BleeveFIELD: House refurbishment and renewable micro generationKEY FEATURES IN BIZ MODEL: Installations, audits, crowfunding.FROM: Neatherlands WHAT do they do: offer a platform for installers and user communities

89% is not a rebound. Its a miracle.

FOOD CARS HOMES

ENERGY INTERNET

§

Food

THE RECIPE FOR SUCCESS IN THE DIGITAL ERA

LIGHT ASSETS USABILITY RESOURCE

SMARTNESS

Next phase of digitalisation is Internet of (NO) Things

How can sensor-revolution help in decoupling social progress from natural resource consumption.

Internet of NO things:

www.nakedapproach.demoshelsinki.fi

To recap…

1. Look for smartups and disruptions2. Focus on: smart buildings and smart mobility3. Use cities as a platform for innovation4. Experiment and scale.5. Everything as a service (Xaas)

5 recommendations for incorporating behaviour change to circular economy

We are interested in joining research consortiums on following topics: #circular economy # smart cities #energy and behaviour #ICT

We are specialised in #foresight #co-creation #start-ups #resourcesmartservices #mobility

Leave me your card to get the forthcoming reports Roope Mokka, Demos [email protected], +358 440400413, @mokkawww.demoshelsinki.fi

Environment

Consumer meets the Circular Economy