Corporate Social Responsibilities

Presented byGroup (1)Basic S & M

UMFCCI

Group Participants

Win Ko Lwin

Aung Mai

Thang Lian Tuang

Su Thinzar Hlaing

Aye Thidar Soe

Tin Tin Htwe

Htar Ni Lwin

Yee Mon Aung

Content What is CSR? History of CSR Type of CSR Six Reasons Companies Should Embrace CSR CSR as Public Relation Benefits of CSR Examples of CSR Activities in Myanmar Conclusions Acknowledgement

References

What is CSR?

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Many Definitions & Explanations•Recognizing impacts a business has on all aspects of its environment

- Economic- Social - Environmental

•And the way it behaves toward them

History of CSR CSR beginning span centuries

CSR theory developed in 1930’s

- Chester Barnard - Howard R. Bowens

Rise of Globalization & Multinational Corporations effect in 1960’s, early

1970’s

- H.L Johnson’s “Utility Maximization” - Milton Friedman’s CSR outlook

Contemporary CSR theorists’ views

- Combine opposing views of profit maximization and social responsibility

- CSR Four Faces: economic, legal, ethical, and philanthropic

Type of CSR

Environmental Sustainability

Community Involvement

Ethical Marketing

HR Based CSR

Philanthropy

The six business reasons why companies should embrace corporate social responsibilities

1.Innovation

2.Cost Savings

3.Brand Differentiation

4.Long-term Thinking

5.Customer Engagement

6.Employee Engagement

CSR as Public Relations

CSR helps companies to build brand loyalty and develop a personal connection with their customers.

CSR offers up many potential avenues, such as word of mouth or guerilla marketing, for subtly reaching consumers.

CSR also helps to greenwash the company's image, to cover up negative impacts by saturating the media with positive images of the company's CSR credentials

Benefits of CSR Win new business

Increase customer retention

Develop and enhance relationships with customers, suppliers and

networks

Attract, retain and maintain a happy workforce and be an Employer of

Choice

Save money on energy and operating costs and manage risk

Cont’d

Differentiate yourself from your competitors

Generate innovation and learning and enhance your influence

Improve your business reputation and standing

Provide access to investment and funding opportunities

Generate positive publicity and media opportunities due to media

interest in ethical business activities

Conclusions

Corporate Social Responsibility (CSR) is not going to solve the world’s problems.

CSR aims to embrace responsibility for corporate actions and to encourage a positive impact on the environment and stakeholders including consumers , employees, investors, communities.

Acknowledgement

We would like to acknowledge our teachers & our coordinators & UMFCCI. Our term paper may not be perfect. But we are really thankful to inform about CSR which / how concerns with Business Development.

References http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html

http://www.corporatewatch.org/content/whats-wrong-corporate-social-

responsibility-arguments-against-csr

http://www.csrinpractice.com/what-is-csr/

http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-

embrace-csr/

http://mhcinternational.com/articles/definition-of-csr

http://www.simplycsr.co.uk/the-benefits-of-csr.html

Thank you for your attention!