Building ResiliencyBest practices in Circular Economy

Ignasi Cubiñà, CEO EcoIntelligentGrowthBrusselsJune 16th, 2015

Where is Real Value? WHY?

� Obsoletes, loss of value

� Environmental concerns

� Health concerns

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WHAT?Re-definingvalue

“Evolution is not about the survival of the fittest, is about the survival of the most adaptable”

Dr. Lynn Margulis

Material efficiency vs. effectiveness

100 %

Time

0 %

10 %“Eco-Efficient”less bad

“Eco-Effective”more good

Focus on quantity &

QUALITY

Focus on quantity

WHAT?

The principlesHOW?

1. Cradle to Cradle® Design Framework

Celebrate diversity (cultural, biological)

3p

Waste = Food (either for biological or technical cycle)

Use corrent solar income

“There isnever a reactive collisionin nature”,

John Warner at Bioneers

Material’s stewardship: recovering value as Nutrients/Assets

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“From supply chain to supply circles”

Walter Stahel, Resource Event 2015, UK

We are to build healthy spaces where people can

live, work, create, share and thrive

Case StudiesGood Practices on the road

Cradle to Cradle is a registered mark of MBDC, LLC

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©Jordi Catala for Construcia SL

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Market demands

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Cumple requerimientosen : � Water efficiency� Energy & atmosphere� IEQ� Innovation in

Design/OperationMR c4 (2puntos): Building Product Disclosure and Optimization - Material ingredients

According to LEED and other green

Building International program

requirements

Google Portico: new tool

developed by Google for

materials and product

selection for its buildings.

The New Fashion is Positive!Fashion Positive is a movement of industry change

agents, driving POSITIVE IMPACT through: Innovation

in the supply chain; Providing low-interest rate loans to

suppliers; Increasing transparency; Creating safe and

perpetually cycled materials for designers and brands.

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and open source…

Cleaning the cleaners

Inspired by C2C® principles, method delivers health, design

and profit

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WEF Project Mainstream

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Approach and objectives:

This delivery project aims to close the gap

between the two systems via creation of an

authoritative global plastic packaging road map

to strengthen value recovery in plastics material

streams. The road map will be co-developed

with a set of around 20 influential cities and

companies across the FMCG supply chain. It

will enable a 20-year transition from plastic

packaging made predominantly from virgin

material, topped up by recycled material, to

packaging made predominantly from recycled

material. The aspiration level will be quantified

as part of the project.

Source: Project MainStream – a global collaboration to accelerate the transition

towards the circular economy Status Update, January 2015

The project will aim to reduce the overall amount

of fiber needed and improve recycle/reuse of fiber

in the paper value chain, while reducing water

consumption and improving by-streams of the

paper and paperboard production process.

Wales: when a nation aims circular

EMF and WRAP elaborated a report analizing opportunities for the transformation of Wales

towards a Circular Economy. Ecoemprenedors.cat has made a proposal for Catalonia, awaitingfor a response though…

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Social impact

© Green Alliance, 2015

“The Greeks lost their preeminence whenthey moved from Generalists intoSpecialists” Indro Montanelli_The history of the Greeks

Thanks for your attention

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