1. Agricultural tourism Development Corporation Pakistan A new
Initiative in Pakistan A Report By Mr. Allah Dad Khan Former DG AE
KPK Ambassador Agriculture Tourism Development Corporation KPK
2. Definition of Agricultural tourism 1) Nearly any activity in
which a visitor to the farm or other agricultural setting
contemplates the farm landscape or participates in an agricultural
process for recreation or leisure purposes . 2) Agricultural sector
as the backbone of the national economy in many developing and
transformation countries. 3) But, agriculture also characterized by
low returns of work and limited opportunities for local youth to
find appropriate employment
3. Agricultural Tourism is also defined as? Agricultural
tourism is also defined as the act of visiting a working farm, or
any agricultural, horticultural, or agribusiness operation for the
purpose of enjoyment, education, or active involvement in the
activities of the farm or operation.
4. What is Agricultural Tourism? 1. Agricultural tourism is
leisurely activities in the rural areas that help a person
understand and appreciate the land and the people who live on it.
In recent years, travel has become much more than just ticking
through the mandatory list of local museums and sites. 2. Travelers
want to slow down when they discover a new destination. 3. They
want to meet locals in their natural environments and become more
involved with the land they are visiting. With this in mind,
agricultural tourism was born. 4. At its most basic level,
agricultural tourism is a style of travel that takes place on a
farm or and usually offers the opportunity to help with on-site
farming or ranching tasks during the visit. It entails a meaningful
visit with a producer of land-based products and services. 5.
Agricultural Tourism is however not all about staying in a village
and relishing the food, this is an opportunity to be close to where
the 65 % of Pakistani live. 6. One of the best things about staying
on a farm is that guests can contribute to the place through their
involvement. 7. Our idea is to make tourists live life like a
villager, right from milking the cow, ploughing the field, bathing
in a well to climbing a tree and plucking fruits
5. Why Agricultural Tourism? 1. Mother Nature is open door
school without brick walls! If observed carefully one can learn
something or the other, moreover Pakistan is Agriculturists
Country, it is expected that we should know the information related
to agriculture and tourism 2. Today urban childrens world has
became limited in the closed door school, classes, cartoon programs
on the television, video games, chocolates, soft drinks, spicy fast
Food, computer, internet, and so on, they see mother nature only on
television screen. 3. Now it has become very necessary that
children know the traditional way of agricultural farming
activities, and other businesses dependant on agriculture. Here
children come very close to Mother Nature and learn many new things
in life. 4. Agricultural tourism contributed to the stability of
the agriculture and tourism industries of the state. 5.
Agricultural tourism is one alternative for improving the incomes
and potential economic viability of small farms.
6. Why is Agricultural Tourism is important? 1) Agricultural
tourism has given people who work in the agricultural and
horticultural sectors a chance to share their work with the masses.
2) Some agricultural tourism experiences allow guests to buy food
products grown on the farm or hand-crafted products made by the
farmers families; purchasing these goods helps provide ranchers who
rely on their land with another source of income. 3) Home and
consumer education has given way to technology to schools, and many
children grow up without ever really knowing what the countryside
is or what its like to interact with live farm animals. 4)
Agricultural tourism, therefore, gives parents the opportunity to
introduce their children to something other than the city
life.
7. Agro or Agri Tourism Sometimes spelled, "agrotourism,"
Agritourism the idea of bringing urban residents to rural areas for
leisure travel and spending. In an increasingly mechanized world,
many people have lost touch with how their food is produced, or the
region where it originated. Agritourism offers tourists a chance to
reconnect with the land, Agritourism immerses visitors in the
heritage of a particular culture. Take the time to stop by a
working farm or ranch, you will most likely discover people with an
intimate knowledge of the history and traditions .nce.
8. Ecotourism Ecotourism is a form of tourism that involves
visiting natural areasin the remote wilderness or rural
environments. According to the definition and principles of
ecotourism established by The International Ecotourism Society
(TIES) in 1990, ecotourism is "Responsible travel to natural areas
that conserves the environment and improves the well- being of
local people."
9. Geotourism Geotourism is a knowledge -based tourism, an
interdisciplinary integration of the tourism industry with
conservation and interpretation of abiotic nature attributes,
besides considering related cultural issues, within the geosites
for the general public .[1] "A form of natural area tourism that
specifically focuses on landscape and geology. It promotes tourism
to geosites and the conservation of geo-diversity and an
understanding of Earth sciences through appreciation and learning.
This is achieved through independent visits to geological features,
use of geo- trails and view points, guided tours, geo-activities
and patronage of geosite visitor centers".[4]
10. Philippines
11. Kaghan Valley Pakistan
12. Grub at Haripur Sweet Orange Sold on Road Side
13. Haripur Loquat
14. Haripur Litchi
15. Kalam Valley in Pakistan
16. How is Agricultural tourism beneficial to rural areas? 1.
Well-developed agricultural tourism systems in rural areas have the
potential to reverse negative economic trends by bringing in
visitors and creating new jobs and local business ventures for
rural residents 2. For those unfamiliar with the concept,
agricultural tourism is a hybrid concept that merges elements of
two complex industriesagriculture and travel/tourismto open up new,
profitable markets for farm products and services and provide
travel experience for a large regional market.
17. Main Aims of Agricultural Tourism 1. Enhance the communitys
capacity to organize their community and sustain services that
target specific rural demographic, social, economic, and political
trends. 2. Enhance community satisfaction and quality of life. 3.
Increase participation in community life. 4. Develop leadership
potential among residents. 5. Satisfy the immediate unmet need for
recreation programs in rural towns.
18. Benefits to Farmers From Agricultural Tourism 1.
Opportunities it offers to earn additional Farm income, diversify
products and marketing, build relations within the community 2.
Provide employment for family members. 3. Adding farm recreational
activities and entertainment has been a successful strategy for
increasing customer traffic to existing farm retail outlets. 4. In
other instances, agricultural tourism has become a principal
business endeavor.
19. Agricultural Tourism in Pakistan Agricultural tourism is
not a new concept but farmers did not think seriously about it but
after financial crises To attain sustainability in agriculture,
farmers are now seriously thinking to start agricultural tourism
Pakistan also started this and they are getting huge appreciation
and a very good response as well. Tariq Tanveer of Qadir Bux Farms
and Tofiq Pasha have taken initiative to start agri-tourism In
Pakistan
20. Activities in Agricultural Tourism in Pakistan
Agri-Tourism, as its name suggests that it is a blend of and
tourism where people come to visit farms Nurseries, parks and
tourism spots and experience the true nature! 1. Pick their own
food 2. Make overnight stays 3. Birth day , breakfast , picnic ,
and weddings parties. 4. Agriculture Festivals , garden nursery
tour 5. Farmers Market, on farm sale 6. Hiking 7. Camping 8. School
visit/tours 9. Tractor rides etc. 10. Horse back riding 11.
Purchase Flower and fruit Plants 12. Purchase Vases and stone and
concrete furniture 13. Purchase handicrafts 14. Purchase livestock
15. Enjoy Organic foods and Fishing . 16. Culture understanding ,
agriculture related crafts 17. Petting Zoos 18. Bird watching
21. Opportunity of Agricultural Tourism Agri-Tourism is the
best answer to small farmers in solving their problems because
farmers investment is not that huge and farmers can earn good
amount of money which you can use for different purposes like to
purchase standard and certified raw materials so that you can get
more yield at last.
22. 1. Diversification of rural economies 2. Poverty
alleviation & livelihood diversification (particularly women
& youth) 3. Small and medium enterprise development and local
ownership 4. Promotion of local production, community pride,
heritage and conservation 5. Maintenance of local services and
community facilities
23. Portfolio Tariq Tanveer, CEO ATDC PAKISTAN, DR KHALID
MAHMOOD SHOUQ, AMBSSDOR ATDCP, Chief Editor-The Veterinary News and
Views TARIQ TUFAIL, EDITOR E- AGRI TOURISM AND JUNAID HAFEEZ,
SECRETARY ATDCP/ Distt. Faisalabad Correspondence, The Veterinary
News and Views, Director Agrihunt Mr Allah Dad Khan Ambassador
ATDCP/ Focal Person E Agri KPK/Bureau Chief Editor-The Veterinary
News and Views Khyber Pakhtunkhwa Province
24. Agri-Tourism Development Corporation of Pakistan (ATDC
Pakistan) connecting people through Food, Farm and Education. we
always create opportunities for you and your family to spend some
tension free time with nature and enjoy farm fresh feelings.
25. Agri-Tourism Development Corporation of Pakistan (ATDC
Pakistan) Dine in Nature
26. Kitchen Gardening
27. Series 1 Series 2 Series 3 0 1 2 3 4 5 Category 1 Category
2 Category 3 Category 4 Series 1 Series 2 Series 3
28. CBGE okara vist by ATDC PAKISTAN DELEGATION ..TARIQ TANVIR
CEO ATDC PAKISTAN WITH DR KHALID MAHMOOD SHOUQ AMBSSDOR ATDCP
29. and Dr Shouq
30. SUNDAY FARMERS BAZAR INGATWALFAISLABAD.....AT AGRICULTURE
TOURISIM DEVLOPMENT CORPORATION PAKISTAN.