CASESTUDY

What is Electric Forest Festival?

• The Electric Forest Festival is a four-day, multi-genre event, with focuses on electronic and jam band genres, held in Rothbury, Michigan at the Double JJ Resort. The original event held at the Double JJ Resort was called "Rothbury Festival," and focused on jam bands and rock bands.

The history?

• The festival has been going since 2008 but since 2010 It has a new name ‘Electric Forest Festival’

• They promote protection of nature and the forests. And 60% goes to sustainability of the areas surrounding the festival.

Reviews:• Every year the woods foregrounding the little town of Rothbury,

Michigan are transformed into a shimmering, iridescent Electronic Dance Music wonderland. Multi-coloured lights accompany the swaying body of the ravers that dance the night away during the Electric Forest Festival.

• The woods serve as a spectacular backdrop to quality electronic, house, and trance acts. Fantastic light shows serve to further enhance this special atmosphere. Organisers take special care to minimise the festival's impact on the surrounding environment; festival-goers that bring their recycling to the designated areas in the camp-ground get Eletricology points that can be redeemed to win special merchandise and prizes.

More information:

• The festival can hold up to 30,000 people on each site they use each year. Last year they sold 32,000 tickets and sold out within 2 weeks of releasing them on the web.

• This year they sold out in 4 days and sold 35,000 tickets (Max capacity for 2014’s site)