Text The text used on the ‘Bright Lights’ album is in a sans serif style which makes the album have a ‘young’ feel, as this appeals to her teenage/young adult demographic. The main text on the cover is the artist’s name, in a large size just below the middle of the page. An effect has been used on the text to make it appear as though it is glowing, using anchorage this ties down the album title ‘bright lights’. The rest of the text is in the same pale yellow/gold colour but because it is in a smaller size the glow is less noticeable. The same font is used throughout the digipak, however a different style of ‘E’ has been used at the beginning of her name as this is iconography to the audience and makes the album instantly recognisable to her fans that know this design.

Design PrincipleIn terms of design principle, Ellie’s face is positioned in the primary optical area which is the first place the audience’s eyes are drawn to. This has been done so that it is instantly recognisable to the viewer who the artist is. The album also gives you an indication to what the album might be called and uses anchorage due to the large amount of lighting used there. The title and Ellies name is used in the ‘area of orientation’ as this is the second places our eyes natural draw towards.

Colour SchemeThe most recurring colour throughout the digipack is a yellow/gold. This has been used so that it ties in with the title and also Ellie’s blonde hair. Yellow also gives connotations of happiness and this could be reflected in her music. White, grey and dark green tones are used in the foreground of the front and back cover, this shows consistency of house style through the digipack. The colours are all shown in a blurred style, this creates the idea that the camera is out of focus. The pallet used has a lot of natural colours which creates connotations that her music isn’t electronic and may have some influence of folk and blues.

ImageryThe image on the front cover is of the singer, she is facing to the side and her hair is blown on to her face. This image creates the idea that her album/live shows are fun. High key lighting is used on her face shining form the top, making your eyes immediately drawn there. Small circles are used around her hair on the front cover to symbolise specks of light to link in with her album title. The fact that a light is shining down on her leads us to believe the singer might be something special and worth listening to, therefore encourages the consumer to buy the product.

Ellie Goulding – Bright Lights

Photography LightingThe lighting is important in this digipack as it anchors the album title and is a theme shown throughout. On the main image showing the singer the lighting is shining onto her face making it a main focal point , this also creates the notion that something is happening above the image that we want to find out and buying the album may lead to this revelation.