Green Tourism Certification Programme - GTBS Update - Simpler & Better

Green Tourism 2014 People : Places : Planet

Andrea NicholasCo – Founder and Managing Director

Green Tourism Certification Programme

“SIMPLER & BETTER”


• Business Development & Grading Programme • SME’s (<250 employees) - Accommodation, Tour Operators,

Activity Providers, Restaurants, Cafés, Information Centres, Offices

• Private, not-for-profit company• Funded through membership fees, project work and international

consultancy

• Operating since 1997 • Graded over 5000 business – UK, Ireland, Canada

• Current membership nearly 2500• The World’s most credible* Sustainable Tourism Programme

• Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism

*Tourism and Greenwash Report produced by Totem Tourism June 2013

What is Green Tourism?


• 2010 Project in South Kerry, Members in Republic of Ireland

International Expert Advice

• 2007 - 2010 Advised Qualmark in New Zealand on development of Enviro-Mark

• 2011 - 15 Sweden Welcome Programme

Criteria Development, Assessor Training

• 2013 Green Tourism Canada

45+ Members

http://www.qualmark.co.nz/index.jsp






Green Tourism = Good Business

If you are not doing it - You are missing out

http://www.marriott.co.uk/Channels/globalSites/default.mi?country=UK


Blenheim Palace

ZSL London Zoo

Manchester Utd

Crieff Hydro

Gleneagles

The Savoy


GREEN TOURISM VERSION V“SIMPLER & BETTER”

• Update & Refresh Programme• Checklists per business type

• Hotels, B&B, Self-Catering, Visitor Attractions, Hostels, Conference Venues, Holiday Parks, Activities, Tours etc

• Streamlined Scoring• Less for small / micro businesses• More for large businesses with leisure facilities / restaurants etc

• Improved and extended minimum standards – Commitment to:• Sustainability• Quality• Social Responsibility & Equality


Join before 30 May 2014 and receive

(Use Promo code 2013-26-RES on your application)

Join before 30 May 2014 and receive

(Use Promo code 2013-26-RES on your application)

Special Offer

£100 off Membership Fees

£75 off Registration Fee£100 off Membership

Fees

OfferExtended


2009 – Credit Crunch

Has green gone off the agenda?

2009 VisitEngland – Membership Survey (278 businesses)

2014 Chichester Uni - Membership Survey (450 businesses)

HOW IMPORTANT IS GREEN?


Staff motivation & retention• 76% Important• 25% Increase in last 5yrs


Attracting new customers• 46% Important • 27% Increase in last 5 yrs

Attracting repeat business• 49% Important • 33% Increase in last 5 yrs


Improved satisfaction for existing customers • 60% Important • 35% Increase in last 5 yrs


01738 [email protected] The_GTBS Green Tourism

“Be the change you want to see in the world”

Mahatma Ghandi

Environment

Green Tourism Certification Programme - GTBS Update - Simpler & Better