Locations Analysis

Southampton StreetWe have chosen Southampton Street as our location for the car scene. We feel this is a good location because the buildings on both sides of the street are different, however to follow the rules of the 180 degrees, we will be filming on the left hand side of the street showing the right hand side. The buildings on the right hand side of the street connote an urban atmosphere, which is what we want to achieve. The brick walls and the metal gates on this side emphasise this.

However, the use of the classic car contradicts this connotation which reiterates the representations of our brand being independent, and the wide range of our clothes on offer.

Manhattan 34We are using the Manhattan 34 cocktail bar for one of our locations as it connotes sophistication. It also highlights Gauntletts empowered female theory, as the model will be sitting on the bar, connoting controversy and authority. This is how we want our audience to feel in our clothes, empowered and confident.

Foister Buildings- Function RoomWe have chosen this location because it connotes the fun and lively atmosphere, particularly the dark booth shown in the picture. We want our brand to be fun, so that our audience can feel that way in our clothes. This location also connotes mystery, as the darkness makes it difficult to see, therefore we will have to have some form of light making the model appear. This idea links in with our sponsorship sequence, in sponsoring Pretty Little Liars, as it is all about mystery.

Foister Buildings- Roof

This location connotes empowerment, emphasising Gauntlett’s theory. The fact that our model will be standing on top of a rooftop with buildings behind her connotes confidence and the sense that she can conquer the world. We want our audience to feel that confidence and envy our model’s, therefore will be attracted to our brand as they will want to feel as confident and in control as our model is.

HotMess StudioThis location is perfect for our production because it connotes professionalism. Also, the simplicity of the white background makes our clothes on the model stand out, particularly in spotlight. This is what we want to achieve because following conventions of typical fashion advertisements, making the clothes stand out as much as possible is very important.