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Fund Rising, Looking Beyond the Locals
(think different)
We communicate your value
Towards 2020 – Adria.c Sea, Ionian Sea and the “Aichi” targets Torre del Cerrano Marine Protected Area -‐ Pineto (Te), Italy
June 4th, 2014
We can’t change the past, neither can we avoid crea.ng the future!
“Who do you know out of your area who might be suppor.ve?”
Tourists!
How?
And how many tourists do we need?
Business Idea
VALUE What makes the difference?
Think !
Fundraisers working on local causes face a number of unique challenges
fewer services, higher costs, less advanced technology
(for example, limited high-‐speed Internet access)
…. in many areas, jobs are few , wages are low.
For fundraisers, however, the biggest problem is the most obvious: fewer people to ask for contribu.ons
…BUT
…What is your Fund Rising Plan?
In fund rising plan there is a lot of stuff to manage:
…annual fundrising ac.vity, campaign feasibility, planning the campaign, campaign organiza.on / principles, communica.ng and networking, pre campaing efforts, professional skills, technology,
volunteers, consultants, leadership…
WHAT MAKES THE DIFFERENCE?
(in a successful fund rising plan)
nr. 1 is the VALUE of your “Concept”
Make the difference
Building Dis.nc.on
(in communication)!
Nr. 2: What Marke.ng Approach?
(style, numbers, working approach,…)!
CROWDFUNDING
Trend: Nr. 3: the Crowdfunding Approach
Crowdfunding is the collec.on of finance from backers —the "crowd"—to fund an ini.a.ve and usually
occurs on Internet plaMorms.
The ini.a.ve could be: • a nonprofit campaign, • a charitable campaign (e.g. emergency funds for a cri9cal opera9on), • a commercial campaign (e.g. to create and sell a new product), • a financing campaign for a startup, • a poli.cal campaign, • etc.
Reward-‐based crowdfunding: entrepreneurs pre-‐sell a product or service to launch a business concept without incurring debt or sacrificing equity/shares. Equity-‐based crowdfunding: the backer receives unlisted shares of a company, usually in its early stages, in exchange for the money pledged. The success is determined by how successfully it can demonstrate its viability.
Types of Crowdfunding:
Types of Crowdfunding:
Start accep.ng dona.ons
Connect to all your project
Make people happy when pay
Why do tourists believe in a project?
Because they fall in love for it!
Each “idea” has a target, but you need to build the consistent add value in order to communicate and
gain a successful fundrising
BUILDING difference
CommunicaSon, MarkeSng Strategies & BoUom up Approaches to Sustainable Tourism
We communicate your value
Via Nazionale 6 – 39040 Ora (BZ) – Italy www..me-‐project.com [email protected]‐project.com Mob. +39 348 2642400 / +39 348 259 8859
Since 1995!
Thank you!
Board Member of:
Marco Cestari