A toy’s life…Mind blowing facts

• Traditional toys are largely made of petroleum based resin• Petroleum takes 1 million years to form• Extracting the oil, shipping it, refining it and transforming it requires

the use of chemical and processes that are damaging to the environment. This process takes a minimum of 9 months

• The design, certification and manufacturing of toys takes on average 18 months, followed by months of shipping, stocking and sale of the toys

• On average, a child will spend significant time playing with a new toy for a few days, before it is relegated to the pile of toys he/she will rarely touch again

• Soon, it will be discarded and end-up in a landfill where it will take 450 to 1,000 years to bio-degrade.

• Hundreds of thousands of years of efforts for the earth resulting in a few days of mild enjoyment. Is it time to revisit this paradigm?

• All numbers based on anecdotal but largely verifiable facts…

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