PANCHAGAVYA

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Elevators pitchTarget Group:Organic farmers who cultivate turmeric in erode, dharmapuri district and don’t have access to seaweed.

Pain point:Organic turmeric farmers cannot use synthetic growth promoters to increase the yield.

Need gap:Availability of organic growth promoters to increase the yield is comparatively less in the market.

Product:Panchagavya is an organic product which promotes growth, improves immunity of the plant and inoculates microbes in the soil.

Vision and Mission

VisionTo be a market leader in growth promoters by enriching the soil using an organic product.

MissionExponential growth through business excellence with focus on organic farmers by manufacturing and selling organic products in a reliable manner.

Industry Analysis: Farmers focusing organic cultivation of turmeric in Erode and Dharmapuri To emphasize sustainable agricultural practices Organic farming-trending in India

Initiatives NPOP, ICCOAFarming Methods •Use of organic manure

•Aerobic and anaerobic composting•Green manuring

Geographical Distribution-Turmeric

Tamil Nadu, Andhra Pradesh, Karnataka, Odisha & Maharashtra

Percentage in world -Turmeric

India ranks first globally

Output per annum – Turmeric

11 lakh tones per annum

Business ModelProduct Positioning:

Growth promoter with seaweed without the use of synthetic chemicals.

Distribution Strategy:Supplier Manufacturer Retailer Consumer

Sales Strategy: Business Model: B2C Promotional activity and Word of Mouth

Partnership:Co-operatives for buying cow dung, urine and milk.

Business model:

Layout of co-operative:Dairy

Farmers

Cow dung Cow urine Cow milk

Facilitator

workman

Managing Director

Production manager

Marketing manager

Finance manager

Supervisor

Workman

Sales person

Hierarchical flow:

Competitor analysis:

Product name Producer Crops concentrated

Competitor strength

Vijaya66 Shivashakti biotechnology

Maize , cotton ph neutralizer

Dasagavya TNAU agritech portal

Rose ,teaAvoid clotting

Super six Biostar organics vegetables High level nitrogencertified

Manidharma’s panchagavya

Manidharma biotechnology

rice Nutrients nourishment

Vinngro L & G Shiva Shakti biotechnology

All food crop enhancing natural anti-oxidant activity

SWOT Analysis:

Strength Easy availability of raw

material Drought hardiness Strong customer contact Easy processing

Weakness Intense competition No habitual use of sea weed No immediate response

Opportunities: Panchagavya for animals Panchagavya for human Crop and soil specific Export

Threat: No immediate results compared to inorganic growth promoters Can be made easily by the farmers

Value proposition:

Panchagavya which suits turmeric crop.

Introduction of seaweed in panchagavya

Raw materials are procured in same locality.

Acts as pest repellent.

Free consultation to farmers during the promotional

period.

Reduces the mass of carbon to mass of nitrogen ratio(c/n).

Market Traction:

Annual demand for our two operating zones in Tamilnadu

is 78000 L

Expanding our target group by concentrating on more

organic farmers in Dharmapuri, Erode where the turmeric

cultivation is higher.

Formal Partnership with NGO to convert inorganic farmers

to organic farmers.

Risks and Gap

Risks:

Effective when used for longer period of time.

Result is not uniform across soil.

Composition of microbes changes everyday even after packed.

Gap:

Lifetime is low compared to other synthetic growth promoters.

Entire demand of the turmeric farmer is not met.