Upload
digital-catapult
View
27
Download
0
Tags:
Embed Size (px)
Citation preview
Polly
Smog Dodgers
Team Members:Janek ZavatskiSion Elis WilliamsRob EyreAnanda MaryonWei Pang, PhD, MIET
Air pollution causes 29,000 premature deaths every year in the UK. But:○ Individuals aren’t able to easily measure their personal
exposure without investing in expensive and/or cumbersome sensors
○ Individuals may feel powerless to change what can feel like an intractable situation
○ Decision-makers don’t face continuous public pressure to improve air quality so it isn’t a consistent priority
○ Decision-makers have limited data
to drive their interventions
The Problem Being Solved
#edxhack
The Solution
#edxhack
The Datasets Used
#edxhack
● Latest readings taken from UK-Air (government air monitoring portal) plus modelled background data
● Potential for refining resolution using other air datasets (AURN, Kings, London Air)
● Mobile phone location data (GPS, mobile network, Wifi)
● Potential for using transport datasets to refine daily summaries
● Lookup tables for who to tweet (e.g, YourNextMP)
The Prototype
#edxhack
● Built on Twitter Bootstrap + PhoneGap + Google Maps + PHP
● Pollution map updated hourly
● Identifies current air pollution levels using mobile phone location
● Daily summary report shows total exposure in the last 24 hours to a range of pollutants, and compares this to average levels
● Makes it easy to tweet decision-makers
Validation
#edxhack
Target user or customer
#edxhack
● Health conscious people○ running/cycling club members (and other outdoor sports)○ those with specific health conditions (e.g. asthma) seeking to
understand potential environmental causes
● Environmental activists wanting to improve the air quality in their local area
● Local government decision makers wanting information on the impact of air quality issues on the local population
Monetisation & Value
#edxhack
● Freemium app (personal dashboard)● Provide local authorities with insight
(through existing subscription service that we estimate takes £600k/yr)
Potential partners / channels and next steps
#edxhack
● Develop theory of change with Healthy Air Campaign (PPC pledge and promote via campaign literature)
● Open conversations with potential partners
● Soft launch with campaign/media partners
● Health Air Campaign members publish blogs & promote Thunderclap to 330k twitter followers
● Partners push to email lists
● Launch stunt and party
● Market data● (Retire)