DisruptionOrDecline,What’sNextForTheBlackCab?

Tony Kenmuir CMILT –Chairman Central Taxis

Tony Kenmuir CMILT -Chairman, Central Taxis-Chairman, Chartered Institute of Logistics & Transport, Scotland-Committee Member, Scottish Taxi Federation-Committee Member, European Radio Taxi Association-Member, The Worshipful Company of Hackney Carriage Drivers-Board Member, SustransAdvisory Board

• Central Taxis – Central Cars – Comcab Edinburgh• 500 Taxis• 50 Cars• 1200 Drivers• 70 Staff• 50,000 Rides Weekly• 2.6M journeys - 4M Passengers Annually• £30M Pre-booked Turnover + “Rank & Hail”

Edinburghfacing

massivechallenges

aroundmobility

TrafficspeedsinEdinburgharenowverysimilartotraffic speeds from over 100 years ago when horse and carts were

the main form of transport: speed in

Edinburghhas plummeted to

below 7.0mph

30% of commuters in Edinburgh

still use private-cars, 70% of

them with driver only onboard

Source: Morgan Stanley Research

The same app that connects Gett customers to black cabs will soon enable them to ‘Gett’ other things they need -from beauty and home services to dry cleaning and food & drink - all with the same promise of high quality service.

10 TrillionMilesGlobalmilestravelledannuallybyprivatecars

$1 Cost perMileGlobalaveragecostpermiletravelled

=

$10TrillionPersonal annual transportationmarket globally

$A $10 trillion annual

market. Tectonic shifts on a globalscale

Source: Morgan Stanley Research

2009 2015

6M+

2016

30M+

2025

50%

Rides perday

On-demandtransportation is growing

5X foldannually in 2025 half of all driven miles will be on-demand “as aservice”

Source: Morgan Stanley Research

Wherearewe?

Data-drivenpricing

Demandforecasting and increased utilization

TaxisharingIntegrationwithother meansoftransport

Supplementing low-density publictransport

Offer on-demand, predictivetransport servicetothewider public

… and morefuturisticways ofmoving…

Optimizing ExistingSupplyBy optimizing the use of blackcabs we can ensure the existing city

infrastructure is as efficient as possible as opposed to

disrupting & replacing it. The most qualified drivers in the World, all cabs have wheelchair access, 5 or 6 seats: supporting the

mobility needs of everybody

Technology &DataCutting edge technology & data analysis ensures cabs are highly

utilised and passengers experience hassle-free service. New products in the taxi-sharing space, allow for capacitymaximization

at a low pricepoint

OperationalExcellence24/7customerserviceensuresall passengersand drivers in need

caninstantly get support, enablerfor new technologiesadoption

bylesstech-savvy andmobile users

SustainableDisruption

"Enhance the lives of many, creatinga sustainable future for our cities through disruptive technology"

8

Confidential

Quick:• 30% faster than any other vehicle in town• Pick-upinlessthan5minutes

Safe and accessible all the time:• >3,500 licensed drivers, serving the public and private sector, tourists and general public

• All cabs fully accessible for wheelchair users and other special needs

Affordable thanks to newtechnology:• Innovative pricing mechanisms (quote fare in advance) and innovative routing algorithms

attract more and more customers and improve weekly earnings ofdrivers• A perfect vehicle for taxi-sharing solutions: easy access, 5 seats or more, use of buslanes

Gettinggreen:• With the introduction of the new TX 2017/18, aiming to become one of the

greenestfleets in theworld

Disruption or decline for the Black Cab?

In a world of “on demand transport”…

THE TAXI WILL BE THE DISRUPTOR!

DisruptionOrDecline,What’sNextForTheBlackCab?

Tony Kenmuir CMILT –Chairman Central Taxis