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Welcome toThe Evolution of a Park Conservancy
Breakout Session
Meet our Panel
Piedmont Park Conservancy Mark Banta – President/CEO
Chastain Park Conservancy Rosa McHugh – Executive Director
Atlanta Memorial Park Conservancy Catherine Spillman – Executive Director
A Conservancy Today What it is - What it isn’t
“Conservancies are private, nonprofit park –benefit organizations that raise money independent of the city and spend it under a
plan of action mutually agreed upon with the government. Most Conservancies neither own nor hold easements on the parkland.”
“Not every park support organization is a conservancy. Friends Groups are generally all volunteers groups that focus on hands-
on clean up and grassroots advocacy.”
– Public Spaces / Private Money The Triumphs and Pitfalls of Urban Park Conservancies, The Trust for Public Land
The Conservancy Model
• Formal Agreement with the City (Memorandum of Understanding- MOU)
• Community Input Visioning• Long Term Master Plan • Strategic Plan• Fund Development Plan• Operations and Programs
Evolution of an Atlanta ConservancyThree case studies
ChastainPark
Piedmont Park
Atlanta Memorial Park
Community Involvement
• Park Pride
• Friends groups
• Neighborhood associations
and many more!
Visioning Long Term Master Plan
Strategic Plan3- 5 Year implementation document
COMMUNITY FOUNDATION OF GREATER ATLANTA:
1. Organization establishes clear goals, measureable objectives & annual work plans with assigned staff and/or board roles
2. Planning takes into account & includes resources, costs and staff capacity necessary to achieve objectives
3. Strategic plan includes evidence of an environmental scan, including assessing stakeholder & community needs and SWOT analysis
4. Planning covers at least 2 or more years, & includes periodic written assessment by staff & board to measure progress toward goals
5. Developed with stakeholder participation, including input from staff, board & consumer/clients
Fund Development Plan
Operations and Programs
Park Maintenance • Volunteer Programs • Designed Corporate Team Building Events• Leverage Public Maintenance
Programs & Services:• Fee for Service Programs (Summer Camps, Events,
Rentals)• Educational Programs (Gardening, Sustainability)• Membership / Events
Conservancies help build CommunitiesRecent Successes!
Thank you Question and Answer Session
MARK BANTA [email protected]
ROSA [email protected]
CATHERINE [email protected]
Additional Resources
1. PARK PRIDE - http://www.parkpride.org/
2. GEORGIA CENTER FOR NON PROFITS -
http://www.gcn.org/
3. THE COMMUNITY FOUNDATION OF GREATER
ATLANTA - http://www.cfgreateratlanta.org/
4. TRUST FOR PUBLIC LAND - http://www.tpl.org/
5. GUIDESTAR - http://www.guidestar.org/
