1. What SustainabilityCan Learn from FootyKirsty Costa

2. Hello there,Here is my presentation and workshop.It was great to connect with such an amazing group. Go team!You are welcome to use this presentation as a way to guide yourgroups discussions or as a base for your own presentation.It would be awesome if you could credit my work as this part ofmy bread and butter.Go Dees!Kirsty CostaP.S. I use the font KC Second Chances for this presentation download atwww.fontspace.com/kimberly-geswein/kg-second-chances-solid 3. 746,431 AFL club members in 2014 4. If the Grand Final was cancelled 5. Nature is being cancelledright now. 6. Swanston Street during the week. 7. 100,000 people2014 Grand Final ParadeImage courtesy of www.bigfooty.com 8. 30,000 at Peoples Climate March 9. We need tothink, communicate anddo things differently. 10. I started readingwww.enablingchange.com.au 11. http://heathbrothers.com/ 12. What SustainabilityCan Learn from FootyKirsty Costa 13. Greenie Educator by day. 14. Not surprising.I grew up beingclose to nature. 15. Footy fan by night and weekends. 16. But not that hardcore.Image courtesy of The Age online 17. Image courtesy of Herald SunIf youre not a footy fan 18. Image courtesy of www.sportal.com.au ... choose something else. 19. 1. Work out whereyou want to beby the end ofthe season. 20. Are you going for gold? Image courtesy of www.aflc.com.au 21. Are youincreasingfollowers andmembers?Image courtesy of Melbourne Football Club 22. Are you just trying to get off thebottom of the ladder? 23. You cantdo it allin one season. 24. 2. Get peopletalking(start a buzz) 25. Use stories.Image courtesy of www.theage.com.au 26. Surprise people.Image courtesy of www.bigfooty.com 27. Use the power of suggestion. 28. 3. Offer hope. 29. 2 wins in 20134 wins in 2014Image courtesy of www.theage.com.au 30. Its hard to offer hope whenyour team feels like its losing.Image courtesy of www.theage.com.au 31. Promote popular team members.Image courtesy of Melbourne Football Club 32. Look at whats working.Image courtesy of www.afl.com.au 33. Look to others success.Be realistic.Image courtesy of www.afl.com.au 34. 4. Recruit theright people. 35. 4a. Find your team. 36. The CoachImage courtesy of Melbourne Football Club 37. Captains / LeadersImage courtesy of Getty Images 38. VeteransImage courtesy of Melbourne Football Club 39. RookiesImage courtesy of Melbourne Football Club 40. Non-Traditional RecruitsImage courtesy of www.afl.com.au 41. 4b. Find your fans. 42. Images courtesy of www.bigfooty.comFanatics 43. Invite your friends and family. 44. 5. Use strategy to winthe gameand make it stick. 45. Image courtesy of Melbourne Football ClubBuild identity. 46. Brand everyone. Image courtesy of www.afl.com.au 47. Choose a mascot.Image courtesy of www.afl.com.au 48. Get sponsorship. Image courtesy of www.abc.net.au 49. Build atmosphere. 50. Image courtesy of www.aflauskick.com.au Make it part of leisure time. 51. Link to personal identity. 52. Embed your message everywhere.Image courtesy of wwwabc.net.au 53. Image courtesy of wwwabc.net.au 54. 6. Celebrate allyour wins. 55. There will bespectacularmomentseven whenyou feel likeyoure losing.Image courtesy of Getty Images 56. Find joy in these moments.Image courtesy of www.afl.com.au 57. Sing your team song whenever you can.Image courtesy of Melbourne Football Club 58. Hoist yourleaders onyour shoulders.Have rolemodels.Image courtesy of www.abc.net.au 59. You never know whattheyll achieve.Image courtesy of Sydney Morning Herald 60. 1. Work out where you want to be by the endof the season.2. Get people talking.3. Offer hope.4. Recruit the right people.5. Use strategy to win the game and make itstick.6. Celebrate all your wins. 61. Turn to the personnext to you andbrain dump. 62. Training 63. The world is on my shoulders 64. Be like a turtle on a skateboard. 65. Example - reducing paper 66. 1. Working out wherewe want to be. 67. Choose a project that is:- enjoyable to do- achievable- small to start with 68. Dont set the bar too high. 69. Dont rely on incentives 70. Working out where we want to be.Working outwhere wewant to be.Think:- fun- achievable- start small 71. 2. Getting peopletalking(start a buzz!) 72. You are notannouncinga solution at thisstage. 73. Stories 74. Facts 75. Be subtle but clever. 76. Mascot 77. In your hands.Guerillastickercampaign 78. Surprise! 79. Getting people talking.Gettingpeopletalking.Think:- stories- surprises- remindersNote: Do notoffer a solution atthis stage. 80. 3. Offering hope. 81. The hope you areoffering is notDont worry,heres how Ill fix it. 82. Look for bright spots 83. Offering hope.Think:- future message- researchexamples- current brightspotsOffering hope. 84. 3. Recruiting theright people. 85. You are notannouncinga solution at thisstage. 86. 3a. Finding your team. 87. 3a. Finding your fans(participants). 88. youIminterestedI couldnt carelessYeah, ustoo 89. Non-traditional recruitsLiverpool Council NSW 90. Recruiting the right people.Recruiting theright people.Think:- coaches- captains- veterans- rookies- fans 91. 5. Use strategy to winthe game and make itstick. 92. Must be easy. 93. People need to know how.If you want people tochange, you mustprovide crystal-cleardirection.- Chip and Dan Heath 94. People need to know why. 95. There need to be controls. 96. There needs to be socialpressure (a feeling thatothers are doing it too) 97. If its not fun or interesting, forget it! 98. Making what were doing sticky.Making whatwere doingsticky.Think:- fun- easy- branding- Images andslogans- sponsorship- atmosphere- spread 99. 6. Celebrateachievements. 100. Kirsty says, If you want to grow a forest 101. celebrate the first planting. 102. This is how Nathan Jones celebrates.Whats your equivalent? 103. People needto know itwas worth it. 104. Celebrating AchievementsCelebratingachievements.Think:- big- small- publicity 105. Only then youexpand peoplescomfort zone 106. Bring in targets/incentives. 107. Addmoreactions.Expandthecomfortzone. 108. No dreamer is evertoo small,no dream evertoo big. Jim Stynes 109. See you on the field!kirsty@coolaustralia.orgTwitter:@kirsty_costaLinkedIn:http://au.linkedin.com/in/kirstycosta