CRRA 2013

What’s in a Word?Communicating Zero Waste

What if...

What if...

What if...

Organics Stream Signage

COMPOST

THINK GREEN.®

NO

GLASS,

PLASTIC,

STYROFOAM, METAL

NO

GLASS,

PLASTIC,

STYROFOAM, METAL 510 613 8700

Organics Stream Signage

Organics Stream Signage

Survey Respondents Map

Time to Play!

The RulesWrite your team’s answer on the white board -- show your answer when prompted. All answers must be percentages!The team that comes closest without going over wins a point. Team with the most points at the end of the game wins!

Options:

• Recycling trash• Keeping Waste out of Landfill• Sending trash out of state• Reducing the amount of garbage• All of the Above• Don’t know

Diversion GoalThe state of California has a waste diversion goal of 75% by 2020. Check the answer that best describes what you understand "diversion" to mean in this context.

CRRA

Options:

• Recycling trash• Keeping Waste out of Landfill• Sending trash out of state• Reducing the amount of garbage• All of the Above• Don’t know

Diversion GoalThe state of California has a waste diversion goal of 75% by 2020. Check the answer that best describes what you understand "diversion" to mean in this context.

CRRA

What percentage of respondents

selected “Keeping Waste out of

Landfill”?

Options:

• Recycling trash• Keeping Waste out of Landfill• Sending trash out of state• Reducing the amount of garbage• All of the Above• Don’t know

Diversion GoalThe state of California has a waste diversion goal of 75% by 2020. Check the answer that best describes what you understand "diversion" to mean in this context.

CRRA

What percentage of respondents

selected “Keeping Waste out of

Landfill”?

: 12%: 40%

: 4%: 11%

: 23%: 10%

Think twice before you use“diversion”

Options:

• Compost• Recycling• Landfill

Fork SortYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill. CRRA

Options:

• Compost• Recycling• Landfill

Fork SortYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill. CRRA

What percentage of respondents

would put a plastic fork in the Recycling?

Options:

• Compost• Recycling• Landfill

Fork SortYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill. CRRA

What percentage of respondents

would put a plastic fork in the Recycling?

: 2%: 69.5%

: 25.5%

We need material-specific campaigns!

Options:

• Compost• Recycling• Landfill• Don’t Know

Chip InYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill.

CRRA

Options:

• Compost• Recycling• Landfill• Don’t Know

Chip InYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill.

CRRAWhat percentage

of respondents would put a chip bag in the

Recycling?

Options:

• Compost• Recycling• Landfill• Don’t Know

Chip InYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your trash: Compost, Recycling and Landfill.

CRRAWhat percentage

of respondents would put a chip bag in the

Recycling?

: 3.5%: 29%

: 60.5%: 7%

The trickier the material, the trickier the communications

Options:

• Wet• Dry• Don’t Know

Wet or Dry?You are at a cafeteria. After lunch, you have a choice of putting your trash in the Wet bin or the Dry bin.

CRRA

Options:

• Wet• Dry• Don’t Know

Wet or Dry?You are at a cafeteria. After lunch, you have a choice of putting your trash in the Wet bin or the Dry bin.

CRRAWhat percentage

of participants placed the empty soda can

in Wet?

Options:

• Wet• Dry• Don’t Know

Wet or Dry?You are at a cafeteria. After lunch, you have a choice of putting your trash in the Wet bin or the Dry bin.

CRRAWhat percentage

of participants placed the empty soda can

in Wet?

: 23%: 67%

: 10%

Don’t change horses mid(waste) stream

Options:

• Organics• Recycling• Garbage

Tricky NapkinYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your used napkin: Organics, Recycling and Garbage.

CRRA

Options:

• Organics• Recycling• Garbage

Tricky NapkinYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your used napkin: Organics, Recycling and Garbage.

CRRAWhat percentage of

respondents would put the used napkin in

Garbage?

Options:

• Organics• Recycling• Garbage

Tricky NapkinYou are at a cafeteria. After lunch you have a choice of 3 bins to throw out your used napkin: Organics, Recycling and Garbage.

CRRAWhat percentage of

respondents would put the used napkin in

Garbage?

: 24%: 35%

: 40%

Be aware of multiple meanings

Options:A) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there and breaks down.

B) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there, where it stays forever.

C) Anything that is thrown away, including garbage and recyclables, gets dumped and most of it breaks down.

D) Dirt is dumped to make usable land for building homes, offices, etc.

Breaking It DownWhat happens at a Landfill? We gave these options:

CRRA

Options:A) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there and breaks down.

B) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there, where it stays forever.

C) Anything that is thrown away, including garbage and recyclables, gets dumped and most of it breaks down.

D) Dirt is dumped to make usable land for building homes, offices, etc.

Breaking It DownWhat happens at a Landfill? We gave these options:

CRRA

What percentage of respondents selected B,

that recyclables go somewhere else

and that garbage stays forever?  

Options:A) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there and breaks down.

B) Waste is sorted into recyclables and garbage. Recyclables go somewhere else. Garbage is buried there, where it stays forever.

C) Anything that is thrown away, including garbage and recyclables, gets dumped and most of it breaks down.

D) Dirt is dumped to make usable land for building homes, offices, etc.

Breaking It DownWhat happens at a Landfill? We gave these options:

CRRA

What percentage of respondents selected B,

that recyclables go somewhere else

and that garbage stays forever?  

27%

35%

33%

5%

“Landfill”Bad?

Thanks for Playing

Before You Rev Up Your Outreach...

Guidelines

 

•  Don’t  Assume•  Embrace  Material  Specific  Campaigns•  Build  on  Exis<ng  Successes•  Test,  Test,  Test  •  Don’t  Give  Up

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