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Form groups of 2-4. Show students the image of the lemonade stand on slide 3. Tell students, that just like in the warm-up activity, these two entrepreneurs needed a plan (a business model), to get to the point where this photo was taken. Tell students they’ll be trying to better understand the business model these girls made for their business by looking closely at the image and responding to a few questions. Post the questions below so that all can see. After each question, allow 2-4 minutes for groups to discuss and share with the whole group. Have a different person from the small group share out after each question. DescribeWhat do you see in this picture?AnalyzeWhat do you think is going on this image?What might the girls be feeling?RelateWhat does this image remind you of?What do you think might happen next?link

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Image from https://pixabay.com/en/lemonade-stand-kids-summer-child-656401/

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Pass out the Business Model Handout (one per group or per student) or have them recreate one in their Idea Journal. Tell students they are now going to create a business model for the lemonade stand they saw in the image. Use the following questions to guide students thinking. Refer students back to discussion and notes from prior activity if and when helpful.

What product is being sold? (PRODUCT/SERVICE) Lemonade

What makes this different from other products? (COMPETITIVE ADVANTAGE) It’s sold with food. It’s fresh squeezed juice.

Why would they buy this and not something else? (COMPETITIVE ADVANTAGE) It’s made from natural ingredients.

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Where do people buy it? (DISTRIBUTION CHANNEL)

A stand or temporary place where people pass by, on the street, in the park.

What is needed to offer it? (RESOURCES)

lemons, cups, pitcher, sugar, ice, sweets, sign (and other things possibly too!)

How much does it cost to make or offer? (EXPENSE)

Resources, staff salary (employee),

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How do customers pay for it? How do you bring in money? (REVENUE MODEL)Direct Sales of lemonade and food to customers

What will you do with the money left over after you pay expenses? (PROFIT)Students may have questions and express confusion about some of the vocabulary and concepts. This is normal and expected. Let them know they’ll be working with other businesses models and will have lots of practice.

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Form new groups or have students work in same small groups of 2-4. Pass out or display the Revenue Model Handout (one per group or per student). Display, pass out, or have each student create a fresh copy of the Business Model Handout (one per group or per student) in their Idea Journal. Quickly read aloud the different revenue generation models.

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Quickly read aloud the different revenue generation models. Tell students to select one revenue generation method that is NOT direct selling and write it in the Revenue box of the handout. They should complete the rest of the handout in their groups. Refer them to the business model completed in Activity 1 and revised in Activity 2. When everyone has completed their new business model, have students discuss which revenue model they chose and why. Was there one type that was more popular than another?

Groups can select a format to create an advertisement for their business. It should include:

Company/Product Name, Logo, SloganWho it’s for (TARGET MARKET/CUSTOMER)Where it’s sold (DISTRIBUTION CHANNEL)Why people should buy it (COMPETITIVE ADVANTAGE)

Allow and encourage students to think outside the box and modify the business plan and add any additional details to their advertisement.

Give time for each group to present or spread the presentations out over a few days.

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