Tip 5: Only if necessary, use a hyphen in the domain name.
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Tip 6: Use appropriate and relevant keywords in your domain name.
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Tip 7: Use appropriate and relevant keyword phrases.
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Tip 8: Research different variations of keywords and keyword phrases.
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Tip 9: Build good quality backlinks.
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Tip 10: Include credible outbound links.
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Tip 11: Design a site with SEO in mind.
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Tip 12: Use a quality design that appeals to your target market.
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Tip 13: Use SEO tools to further optimize your website and keyword research.
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Tip 14: Use ethical SEO techniques.
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Tip 15: Have a SEO press release when appropriate.
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Tip 16: Know your competition.
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Tip 17: Remember that SEO takes time.
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Tip 18: Avoid using unethical SEO methods and “tricks” such as hidden text or similar
font and page background colours.
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Tip 19: Flash should not be overused. Search engines have difficulty reading most
programming languages easily. HTML and CSS (Cascading Style Sheets) are much better
options.
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Tip 20: Add new web pages and content to a website on a regular basis. The format that these new pages are added in must be one that can easily be read by the major search
engines.
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Tip 21: Make sure your website is easy to use and navigate.
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Tip 22: Don’t design your website without considering SEO.
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Tip 23: Build a network of quality backlinks.
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Tip 24: Use keyword research tools.
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Tip 25: Use descriptive captions, and keep relevant copy close to the relevant media.
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Tip 26: Avoid hidden text or hidden links.
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Tip 27: Don’t create multiple pages, subdomains, or domains with substantially
duplicate content.
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Tip 28: Brands should optimise their videos on the chosen platforms to increase their
visibility on search engines.
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Tip 29: Be sure you have a unique, keyword focused title tag on every page of your site.
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Tip 30: Fresh content can help improve your rankings.
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Tip 31: Focus on search phrases, not single keywords.
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Tip 32: Use keywords and keyword phrases appropriately.
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Tip 33: Check for canonicalization issues e.g. www and non-www domains.
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Tip 34: Build quality links and it is better than quantity links.
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Tip 35: Search engines loves unique quality content.
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Tip 36: Make sure your call to action is clear and present.
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Tip 37: Use keyword rich captions with your images.