ASEAN Nutrition & Labeling Claims_2015

19th Seminar on Nutrition Labeling, Claims and Communication Strategies, ILSI SEAR , 2015 Manila

Fostering Harmonization of Labelling and Claims in ASEAN –Industry Perspective

Ng Kim KeatScientific and Regulatory Affairs Director for AsiaCoca-Cola Far East Limited

9th Seminar on Nutrition Labeling, Claims and Communication Strategies August 4-5, 2015 Crowne Plaza Manila Galleria, Manila, Philippines


Déjà vu, and… Google!

Summary of Seminar and Workshop on Nutrition Labelling and Health Claims, 5–6 April 2001, Singapore

E-Siong Tee, Asia Pacific J Clin Nutr(2002) 11(2): S65–S67

Found it!


Excerpt from the 2001 “seminar on nutrition labeling and health claim” summary - Industry perspective to nutrition labelling

Kim Keat Ng …….. felt that nutrition marketing activities are sorely in need of a set of proper food laws and regulations, or an industry code of practice to create a fair trade environment.

The industry welcomes nutrition regulations that are consumer friendly, allowing room for creativity, but with firm guidelines to ensure fair trade. Harmonization efforts among regulators to eliminate technical barriers between countries are highly encouraged.

E-Siong Tee, Asia Pacific J Clin Nutr (2002) 11(2): S65–S67


14 years gone by,…How are we doing?

Nutrition Labeling

Health Claim









Found it!








Nutrition Labeling

Health Claim









Found it!








Nutrition Labeling

Health Claim









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Nutrition Labeling

Health Claim


2002

• The format and requirements for nutrition labelling differ widely for countries in the region.

Tee ES et al, APJCN 2002. Current status of nutrition labelling and claims in South-East Asian region: are we in harmony?


ASEAN Common Food Control Requirements as guiding principles for ASEAN

as a whole and in particular for the relevant ASEAN food bodies.

By 2006, ASEAN via PFPWG (est. 2003) has finalized

The ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food

The ASEAN Common Principles for Food Control Systems

The ASEAN Common Principles and Requirements for Food Hygiene

Endorsed by 27th ACCSQ, 2006.Note: Prepared Foodstuff Product Working Group (PFPWG) was established in 2003 under ASEAN Consultative Committee on Standards & Quality (ACCSQ)


ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food, endorsed in 2006

6.2 Specific labelling and claims on nutrition based on local needs may be required:

The declaration of energy, protein, fat and carbohydrate, where appropriate.

Information on energy value should be expressed in kcal per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated.

Information on the amounts of protein, carbohydrate and fat in the food should be expressed in g per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated.

Numerical information on vitamin and mineral should be expressed in metric units and /or as a percentage of the Nutrient Reference Value per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated.

The declaration of nutrient content should be numerical.

Where a claim is made, the amount of that nutrient per 100g or per 100ml expressed in metric unit, and/or per serving should be declared.

Nutrient declaration should be mandatory for foods for which nutrition claims are made.

Nutrient content claim, nutrient comparative claim and nutrient function claim may be allowed provided they meet with the minimum criteria set by Codex Guidelines for the Use of Nutrition and Health Claims where applicable.

http://www.asean.org/archive/21915.pdf


Nutrient reference values status in 2011 (W. Kasapila et al)

Malaysia Codex %NRVs used in the expression of vitamins and nutrients

Thailand, Indonesia, Laos, Vietnam, Cambodia, Brunei, Singapore, Myanmar and The Philippines

Local reference values used in the declaration of micronutrients


2002





























2002





























2002





























Different terminology and reference value

RDI

RDA

NRV

GDA

AKG

DV

RENI

….

including industry!2015


ASEAN Food and Beverage Alliance

White Paper, 2014AFBA identified the most significant barriers faced by industry to trade in food within ASEAN:

1. Nutrition

labelling2. Pre-market Product

Registration3. Import/Export

Certification4. Authorisation of food

ingredients, additives and flavours

5. Contaminant limits and analytical methods

http://afba.co/wp-content/uploads/2014/01/AFBA-White-Paper.pdf


Variances in mandatory and voluntary labelling requirements;

AFBA on Nutrition Labeling a TBT

Variances in tolerance levels;

This has a negative bearing on regional competitiveness with the industry having to bear the brunt of a multitude of costs for redeveloping products and/or packing, resulting in reduced costs for consumers, less trade, slower growth in some markets and overall loss of regional competitiveness.

Different minimum and maximum limits for vitamins and minerals;

Variances in Nutrition Reference Values (NRVs) used for packaging claims and NIP formats.



Claim – time to get serious

• Guidelines for the Scientific Substantiation of

Nutrition and Health Claims for Foods/

Functional Foods*

• Developed at ILSI SEA Region’s Expert Consultation on Functional Foods, December 5-6, 2005, Singapore & 3rd Asia Region Workshop, July 18, 2006, Malaysia

• Access the Guidelines at http://tinyurl.com/ILSI-

guideline-substantiation



RDI

RDA

NRV

GDA

AKG

DV

RENI

….





1. Nutrition



















Functional Foods*






RDI

RDA

NRV

GDA

AKG

DV

RENI

….





1. Nutrition



















Functional Foods*






RDI

RDA

NRV

GDA

AKG

DV

RENI

….





1. Nutrition



















Functional Foods*





ChallengesHarmonization process is complex

ASEAN countries are confronted with

differing levels of development, capacities and determination which hamper the progress of harmonization.


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Surviving through

Compliance Cost

Complexity, inefficiency and uncertainty of food supply chain


We can do better

Are we ready for the arrival of e-Commerce, Digital Health, Personalized Nutrition?

Consumer Expectationnow and future


ASEAN needs Common labelling standards for common information






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Surviving through

Compliance Cost



We can do better










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Surviving through

Compliance Cost



We can do better










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Surviving through

Compliance Cost



We can do better






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Proposal


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Labelling Revision of The ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food

Step by step approachImplementation GuidelinesMutual Recognition Agreement


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Claim A call to establish “ASEAN Expert Group on Nutrition & Dietetic”


Thank You!Questions?

Ng Kim [email protected]


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