Bakery Journey Around TheWorld

Bakery Trends and New Product Launches

Rani Berry - Insights Manager Mauri ANZ

Global Bakery Market

The Bread Categorywas worth $225

billion Globally in2014

Values are based on $ USD fixed exchange rates RSP

Cake and Pastriesmarket worth $142billion Globally in

2014

Bread marketexpected to rise by

18% by 2019

Largest region isWestern Europe

valued at $82 billion

Asia Pacific the mostvaluable region worth

$23.4 billion

NEW PRODUCT DEVELOPMENT

Bakery remained the highest developingcategory in 2014

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

Q22014

Q32014

Q42014

New Product Launches

Side Dishes

Sugar & Gum Confectionery

Desserts & Ice Cream

Chocolate Confectionery

Meal & Meal Centers

Processed Meat, Fish & Egg Products

Dairy

Sauces & Seasonings

Snacks

Bakery

2014 Global ‘on pack’ Claims Bread, Cakes andMixes

0

500

1,000

1,500

2,000

2,500

3,000

No

of

pro

du

cts

lau

nch

ed

2013 2014

Source: Mintel GNPD Database

Social Media inclusions have more thandoubled in one year on pack, and seasonal

goods have also shown an increasedpresence.

WILDFLAVOURS

PERSONALISATION

PRIVATE LABEL EVOLUTION

NOVELTY EXPERIMENTAL

DOUBLE UP

SIMPLICITY

TAILORED FORA GENERATION GLOBAL / LOCAL

Values that guideconfident andempoweredconsumers

Emphasisingindividuality andself expression

The fun elementof consumption

Meeting continuallyraised consumerexpectations

Consumers areproactively addressingtheir health in a holisticmanner

Consumers valuesimplicity andreassurance

Awareness of shared social andenvironmentally globalchallenges

Consumers use of multipletechnologies within theirbuyer behaviour

Maximising bothtime and money,both scarce inmodern life

Socio-demographicand economic trends

THE AGE OF DIGITAL

Bread and BreadProducts

Hovis Flavoured Bread UK

• In the UK market Hovis have launched their‘Taste Sensations’ range

• Expanding flavour choices can help to driveexperimentation for consumers

• Includes 3 unusual bread flavours Red pepper,Tomato and basil and Pesto flavours

Look for the icons to let you know whichtrends these products relate too!

Speciality Loaves – South Africa

SASKO have created a new range of specialityloaves to enhance their range with modernflavours and textures.The New SASKO Plus line includes the followingvarieties.– Ancient Grain Smooth Brown Bread a

multigrain bread which is lower in salt and highin calcium and with its smooth texture

– Cranberry Brown Bread is a great source ofvitamin C and E, multigrain, lower in salt, and isan alternative for those looking for a little bit ofsweet indulgence

– Rosehip & Honeybush Brown Breadplusadded Vitamin E is portion controlled and theperfect option for those counting calories butrefusing to sacrifice taste.

– Soy & Linseed White Bread high in Omega 3and a great source of dietary fibre.

A new range to cater to changing consumer tastes

Energus 10 Bread from France

• This bread originated as a result of a partnership betweenEnergus-concepts and nutritionist Jean-Michel Cohen (Dr Atkinsequivalent)

• Together they have launched a high-protein bread mix which hasbeen sold to French craft bakers.

• Targeted towards the Health and Wellness sector this productmakes the following claims

– The protein content is 3 times higher than the standard baguette with 22g per 100g of bread– The carbohydrate content is 10 times lower.– The bread is also rich in fibers, and omega 3 and 6.

Paleo Bread™

• Julian’s Bakery in the USA havecreated a Paleo Bread CoconutBread

• Based on the principles of thepopular Paleo Diet this product isfree from GMO and gluten andcontains 35 calories per slice. It isalso is low carb, high in protein andhigh in fiber.

• Julian’s have launched both acoconut version and also analmond version appealing to aspecific consumer group.

• To find out more visithttp://www.paleobread.com

Responding to a diet craze

Breakfast Innovations

• The breakfast market is evolving and many consumers are tappinginto the ‘on the go’ trend.

• Brioche Pasquier has launched an array of toasted versions oftraditional sweet breads/morning goods from croissants tobrioches and milk bread to cater for this.

A new era of portable bakery…

Bunnychow from South Africa to UK

• Originating in South Africa this dish isdescribed as “Messy", "crude" and"delicious"

• Bunnychow is traditionally made with ahalf or a quarter loaf of bread, hollowedout and filled with steaming curry cookedwith meat or beans (or other variants).

• The loaf is crusty enough to hold filling ina parcel, and the bread from the centre isplaced on top to retain heat and providediners with something to scoop with.

• In London this is a craze which is justtaking off and company Bunnychow.comhave introduced it as a popular street foodconcept.

• To see more visit the websitehttp://bunnychow.com/

Cakes andSweet Goods

Éclairs the Latest Fashion Accessory

• Éclairs are the new emerging sweetgoods trend overtaking macaroons inFrance

• An éclair fashion week was hosted inSeptember by company Fauchon, aimedat attracting the attention of craft bakers

• Éclairs are also gathering momentum inAustralia, Le Maison de L’éclair boast ahuge range of ‘designer’ pastries in bothsweet and savoury varieties.

Pastries or works of art?

Chimney Cakes

• Chimney Cakes or Kurtős Kalács asthey are also known, are sweet,crunchy, pastries or sweet breads thatoriginate from Eastern Europe.

• To make the product, dough is rolledby hand into an even strip & iswrapped, like a ribbon, around awooden or steel cooking roll. It is thencoated in sugar & baked

• This creates a product sticky on theoutside and soft inside!

• To find our more visithttp://www.kurtos-kalacs.com/orhttp://www.chimneycakebakers.com/

Originating from Eastern Europe

Savoury Patisserie UK

• Harrods have been inspired by the success of the popular UKtelevision show Great British Bake Off and designed several newproduct lines with unexpected flavours.

• This cheesecake is a great example and is smoked salmon andcream cheese, displayed in a decadent style.

• Other products include savoury éclairs which are becomingincreasingly popular among consumers.

Sweet and Savoury Category Blurring…

The Marmite Caramel Cupcake UK

• Lola’s Cupcakes have caused a stirwith this limited edition cake

• Launched in time for Fathers Daythese cupcakes were designed toappeal to the more savoury palette ofmales.

• The mini-cakes comprise of chocolatesponge and have a salted Marmitecaramel centre. The topping is a richMarmite buttercream and smoothchocolate ganache.

Love it or Hate it!

Source: The Metro, images Lola’s Cupcakes

Baked KitKat from Japan

• Nestle Japan introduced this new product in March 2014.

• A new concept which allows consumers to eat the product aseither chocolate or as a warm cookie style biscuit.

• These are mini KitKats which after warming in the oven crispup to deliver a completely different eating experience.

Hugely successful…

Tesco Weirdoughs UK

• An unusual and experimental flavourcombination from Tesco’s in the UK

• These bags of mini doughnuts aretargeted towards the snacking and ‘onthe go’ category

• Designed to be shared to involve morepeople in the taste experience

• The product features two savouryflavours taking inspiration fromfavourite varieties of crisps and onespecial seasonal flavour!– Cheese and onion– Salt and Vinegar– Roast Turkey and Stuffing

Crème Brulee and Cointreau in the USA

• Blue Star Donuts are based inPortland OR and create freshrecipe donuts from scratchdaily.

• The recipe consists of aclassic brioche recipe and allingredients are organic.

• The varieties available arebold and include– Crème Brûlée– and Cointreau– Blueberry, Bourbon and

Basil– Peanut Butter and Jelly– Maple Bacon

A tasty and inventive creation from Blue Star Donuts

Source: http://www.bluestardonuts.com

The Worlds Most Expensive Cupcake!

• It cost an extortionate $900 (£540) and wasa bespoke creation.

• Baked by Le Dolci bakery in Toronto thisextravagant cupcake was commissioned by aman who wanted to create a unique andpersonalised cupcake for his wife's 40thbirthday.

• This gourmet creation is full of top qualityluxurious ingredients including an artisanbeer and a sprinkling of diamonds! It alsocontains Tahitian vanilla beans and ValhronaCocoa powder.

• The chocolate icing that completes the cakeis made using butter from Normandy mixedwith 70% Amedei Italian chocolate andflavoured with Jamaican Blue MountainCoffee.

Source: http://www.dailymail.co.uk

Brilliant Burgers

The Kuro Burger Japan

Striking in it’s appearance with a bamboo charcoal bun, beef pattiescontaining black pepper, and an onion and garlic sauce made from

squid ink. Plus a black piece of cheese also coloured by coal.

The Cronut Burger

Combination of both sweet and savoury elements in a truly hybrid burger

Krispy Kreme launches “burger doughnut”range in Australia

• The range consists of two new flavours, theKrispy Slider and Glazed Dog and wasinspired by celebrity chef HestonBlumenthal’s “food trickery”.

• Instead of beef, the Krispy Slider oozes aglazed chocolate mudcake “patty” andsweet cream “special sauce”, encased in afluffy doughnut “bun” and topped with asprinkling of sugar crystal “seeds”.

• The Glazed Dog looks like a typicalAustralian sandwich, it actually contains asweet cream “sausage”, encased in KrispyKreme’s caramel iced doughnut “bun” andfinished with a smattering of cream“dressing”.

The Pizzaburger - Germany

The PizzaburgerBoston’s Restaurant & Sports Bar

Pepperoni pizza-wrapped bacon cheeseburger

The PizzaburgerDr.Oetker, Germany

An unusual Hybrid which has caught consumers attention!

OtherIndustry

Developments

3D Food Printing

• Foodini is a 3d printer, developed bycompany Natural machines which allowsusers to print food and recipes thatrequire precision and dexterity, likehomemade pizza or filled pasta.

• The equipment deploys edibleingredients squeezed out of stainlesssteel capsules into the chosen format.

• Currently, the device only prints thefood, which must be then cooked asusual. But in the future models areanticipated to also cook the product.

• To find out more visithttp://www.naturalmachines.com/

Futuristic Food

Jamie’s Bakery

• The Jamie Oliver empire has reachednew heights!

• Opening a restaurant and fresh bakerywithin the airport allows customers toexperience the brand in a formal orinformal setting

• This concept also promotes ‘food onthe go’ as the bakery element is takeaway, providing fresh pizzas, cakes andsandwiches to consume on board.

• To find out more visit the websitehttp://www.gatwickairport.com/at-the-airport/shopping-eating/restaurants/jamies-bakery/

Ultimate ‘food on the go’

The Latest Selfie Technology

• The latest craze for selfies has reached thebakery market!

• Company ’Toasted in the USA’ have developeda toaster with a difference.

• They can engrave your picture onto a toaster ‘shot plate, providing customers with a uniqueand very customised breakfast every day.

• The tailor-made toaster takes 3-7 days toproduce and costs $75 USD

• To find out more visithttp://www.burntimpressions.com/

Your picture on your toast!