2. MADMEN 3. FindingsoAdulterations starts from the root of
supply chainoTerrified retailers by rigid raidsoLack of equipments
for checking adulterationoBarriers in the Distribution
channeloAdulteration exists in the branded packaged foods 4.
Findings 5. Key role playersoManufactureroTransportersoStorage
personneloRetaileroConsumeroFarmer 6.
AdulterationoIncidentaloIntentional 7. Who
doesFindingsoMiddlemenoRetaileroManufactureroFarmersGiantcompanies
8. How do they do itoCarbideoFormalineoTextile
colorsoMelamineoArtificial sweetenersoDDToUreaoSelling after
expired dates 9. Why do they do itFindingsoQuick profitoWithout any
reason/ trend/everyonedoesoMaximizing profitoFor attractive
appearanceoTaste incrementoDurability 10. Consumer InsightsoBound
to buyoSupply of good food is not enoughoNot aware about malicious
effectoEven branded foods are adulteratedoUnwilling to pay more for
quality foodBlaming governments and small retailers 11. Regulatory
bodies of Bangladesh Government 12. Steps taken by GoBo Nothing
worked just because of poor communicationoEnforced lawsoTerrified
the retailers 13. What can be done 14. OptionsStrict lawStop
prduction of adulterantsRestricting importStrengthening Anti
adulteration movement 15. OptionsIncreasing mobile courtRe
constructing supply chain modelFood safety educationFrequent raids
16. Are we on the right track 17. SelectedOption Changing mindset
18. Big IdeaEncouraging the traders to change their
behaviourKeeping the generation in concern 19.
CampaignObjectiveBuilding moraleMassive awareness about food
safetyEducating next generationBuilding healthy Bangladesh 20.
Target groupManufacturerRetailerFarmersTransportersHome
makersConsumersWholesellers 21. Consumers TradersWhole sale
marketsFactoriesFood transport vehicleRiver ghatsStationsTargeted
Audience TouchpointsSchoolsHomeCarsRoadsNewspaperSocial media 22.
Campaigns 23. TV
dramaReachImpactTimelineAdulterationSafeconsumptionFoodsafetyeducationNutritionEvery
house of the countryActive learning & getting motivated by this
showYear 1, 6 months , 24 episodes, repeats twice a week Elements
24. School
campaignFoodsafetylearningReachImpactTimelineCulturalevent
tospreadmessageGuardiangatheringStudents future traderCampaign
messege will spread on a large scale. Student to family, family to
society and countryEvery january during 5 yearsPracticallearning
25. Village fairReachImpactTimeline Rural peopleAwareness through
entertainmentOnce in a year 26. ReachImpactTimelineMay 15Mass
peopleRemiding people about food safety just before Summer fruit
seasonOnce in yearmotto 27. ReachImpactTimelineBillboardsTraders,
middlemen.On spot awarenessYear 1, 2, 3 28. 29. , 30.
ReachImpactPillars PosteringTimelineTraders, middlemen.On spot
awarenessYear 1, 2, 3To make the adulterators feel thattheir job is
suicidalTo be put on the pillars around theriver ghats, factories
and ruralwholesell markets 31. ? 32. ? 33. 34. Your Hand postering
campaign 35. Food transports painting and
posteringReachImpactTraders and transportersMessages to be printed
onthe food carrying vehiclesConstant reminding about the message
36. Car rear glass sticker 37. Distribution of pictured brochureo
To aware about and avoid incidental adulterationo To be distributed
among the workers involved in food
processingReachImpactTimelineTraders and their workersEliminitation
of incidental adulterationDuring occassion 38. NCTB curriculum
Chapter about adulteration & safety.ReachImpactHigh school
studentsAwareness among next generation traders 39.
ReachImpactTimelineUrban , English medium schoolsLearning and
awarenessOnce in a year 40. Voice of influentialsReachImpactoUnion
Parishod chairmanoLocal ImamoTeacheroKrishi officerVillageMessage
delievered by trusted personnel 41. Green
RibbonReachImpactTimelineoMembers of parliamentsoPolitical
leadersoBTV news presentersAmong politicians, mass people,
tradersMessege spread through influencialsOccasion 42. Campaign
ambassadorsoShykh SirajoSakib al hasan 43. Music
spreadReachImpactTimelineMass peopleAwareness through
entertainment1st two months 44. Radio campaignAwareness video 45.
ImpactTimelineGradingManufacturersMarketsRestaurantsF graded
marketers will be bannedEvery 6 months 46. Food Manufacturer
RankingReachImpactTimelineFood manufacturing companiesCompetition
among traders to be in top rankAfter every six monthso Food
manufacturing companies 47. ImpactTimelineProduction style
changeFrom year 4A thorough research on thatTake some pilot
projects 48. ReachImpactTimelineONLY adulteration freebranded
packet foods willbe available in this festival11 city
corporationsCompetition among the food manufacurers to place their
product in the festOnce in a year 49. Online
existenceImpactTimelineIncreased engagement with the campaignYear 1
to Year 5Facebook pageWebsiteRegular engagement contents to be
sharedGrading and ranking news to be sharedReach Young consumers
and traders 50. Cooking show , ReachImpactTimeline , o Proper way
of cookingoWay to buy Safe foodo Run by expert ChefHome makersSafe
buying and cooking patternYear 5 51. Safe food in 4
stepsClean12Separatecook3chill4 52. MatchBox campaignReachImpactAll
householdsMessage at kitchen 53. MonitoringEvaluationChecking
percentage of adulterated foods inthe market every six monthsDone
by Government workforce. 54. Vehicle Yera 1 Year 2 Year 3 Year 4
Year 5School campaignTv dramaMatchbox campaign , Food safety day
progBillboardsPillar posteringTransport and car stickerOrganic
farming researchMusic making and viralGradingRankingEducation month
progBrochurePure foodFairVillage fairTVC / RDC 55.
FinancialsVehicle AmountSchool campaign 40,000,000Tv darma
7,500,000Matchbox campaign 1,600,000 , 15,000,000Food safety day
prog 5,000,000Billboards 9,000,000Pillar postering
1,500,000Transport and car sticker 800,000Organic farming research
25,000,000Music making and viral 1,800,000Grading
160,000,000Ranking 80,000,000Education month prog
40,000,000Brochure 1,800,000Pure foodFair 40,000,000Village fair
5,200,000Total 434,200,000 56. Financials Budget allocationSchool
campaign Tv darma Matchbox campaign , Food safety day prog
BillboardsPillar postering Transport and car sticker Organic
farming researchMusic making and viral Grading RankingEducation
month prog Brochure Pure foodFairVillage fair 57. Radio
campaignAwareness video
