Clooci Creative FMCG Catalogue 2015

WHO WE ARE 1

HOW WE WORK 5

OUR WORK 9

WHY WE DO THIS 22

CONTACT US 24

SUMMARY

WHO ARE WE ?

We believe in utilising our talent to give back by supporting startups and SMEs.

WE ARE COMMUNITYDRIVEN

We only work with businesses that have their customers’ best interest and their health at heart.

WE ARE ETHICAL

We are always looking into new tech-nologies and new ways of making cutting-edge designs.

WE ARE INNOVATIVE

we only work with healthy brands we believe in and products would consume ourselves.

WE ARE COMMITTED

We are fluent in colour, design and creativity in order to empower your brand and make it unique.

WE MAKE THINGS FUN

Clooci Creative is the award winningcreative studio that uses design to grow your business. We give you access to our full studio of creative gurus to bring your brand to life and essentially make your growth accelerate. We have extensive experience in creating and selling brands to the public so we know what it takes to convert an idea into a selling product.

WHAT MAKES US DIFFERENT?

STARTING UP? WE CAN HELP

START UP? TIME TO JUMP START!

We began as a start up so we understand the hard work that goes into just getting your business out there. Aside from offering our creative services, we also take the time to get to know you, your brand and what direction you see it heading in.

Our passion for your ingenious projects and commitment of start ups lead us naturally to taking our mentoring a step further.

If we see strong potential and a brand that is in line with our philosophy, we offer discounted design services in exchange for being a shareholder in your business.

ETHICAL? WE SUPPORT YOU…

We take a strong interest in our clients so we want to know your philosophy. We only collaborate with businesses that we feel benefit people and make sure that offer quality and innovative products.

The FMCG brands we work for are health conscious and care about the environment, working towards making our supermarket aisles healthier.

We support them in their mission by creating designs that embody their high nutritional value and make them stand out on the shelves.

OUR ON DEMAND SERVICES

DESIGN AS YOU GO

We work per project, accordingly to your requirements.

MONTHLY DESIGN SERVICE

If you want us to work on more projects, we can upgrade you to a non committal monthly subscription service. Great for businesses that need a full ad hoc design department. We also provide someone to sit in your office as part of your team.

UNLIMITED ONLINEFROM £500

• Social media design and implementation• Website interface design• Mobile friendly media conversion• Online publication design• Apps consultation and design• Newsletter and blog designs• Image and video editing• Online PR consultation

UNLIMITED BRANDINGFROM £500

• Brand advice• Creative direction• Style guide• ID creation• Marketing materials design• Revamping brands and packaging• Promotional items design and creation

UNLIMITED CREATIVE SALES FROM £500

• Sales presentations• Media and publication design• Marketing communication design• Product research, design and development• New product approval management• Revamping style guide• Digital Illustration• Infographics

BESPOKE PACKAGES

• Unlimited Branding• Unlimited Creative Sales• Unlimited Online• Events design• New sales opportunity advice• Partnership consignee service• Consumer testing

SO HOW DO WE USE DESIGN TO GROW YOUR BUSINESS ?

YOU SELL MORECustomers buy your product, your profits rise and you are able to reinvest into new successful ideas.

PUBLIC/BUYERSLOVE YOUR BRANDWe make sure that your audience recognise and love your brand as much as you do.

WORKING WITH YOUR BRANDOur tailored research puts your brand in the best possible position in relation to buyers and customers.

FREE AWARD WINNING CONSULTATIONWe meet and discuss your requirements to get inside your buyer’s head. We sit in your office and liaise with your team.

BRAND STRATEGYOur team will position your brand to your strengths in a competitive market-place by researching customer insights and new opportunities.

CREATIVE DEPARTMENTOur creative experts understand the psychology of advertising & market-ing. They design groundbreaking work encouraging clients to think more ambitiously about their design potential.

DIGITAL TEAMNot all of us are tech savvy but with our digital team on board you do not need to be! We will help design your website and create your apps in order to maximise the return from online and mobile presence.

PR DEPARTMENTYour brand is important to you, you know it inside out, you believe in it and you need it to be a success. This is where our expert PR consultants will step in to ensure that consumers can get to know and love your brand too.

NEW PRODUCTDEVELOPMENTWe implement the complete process from idea generation, market research, product design, creation of 3D mockups to bring-ing your new products to the market.

SALES STRATEGYOur sales team will focus on the right customers in the right way and at the right time by supporting your pitch with a presentation plus post-sales analysis.

NUTRIONAL EXPERTSWe care about developing food and drink brands that are of true value to the consumer. For this reason our in-house nutrition advisors offer professional advise on how to write labels and which legislations you need to know accordingly to the country you want to target.

Have a chat with you and establish your brand requirements.

Sit in your premises (at no extra cost) to liaise with your team and better understand every single detail of what needs to be done.

Answer all your queries about thedesign process, keeping you informed on all the creative development.

We offer free mentorship and invest in start up brands.

Suggest new concepts and new ideas for your brand in order to sell more.

Make sure the entire team is coordi-nated to reach what you want.

VITAMIN FUEL DRINK DESIGN

MOCK-UPSBRANDINGIDEA

GO-ACTIVESports Drink Range--Go Active required branding that reflected its ethos as an all natural sports drink.

We created an identity tailored to their target market that promoted the unique vitamin benefits of their drink.

Flavours• Orange Power Boost• Mixed Berry Essentials• Lemon Energy

LICENSED POUCH PRODUCT DEVELOPMENT

MOCK-UPSBRANDINGIDEA SOCIAL SHARING GAMES APPS

POUCH JUICE DRINKSLicensed Range--Appy Food and Drinks came to us, wanting packaging that promoted their children’s range as being 100% natural, low in sugar and calories.

We delivered a packaging that clearly displays this brand’s people before profit ethos. The pouches are fun and kids orientated.

Licenses:• SpongeBob (Nickelodeon)• Teenage Mutant Ninja Turtles (Nickelodeon)• Dora the Explorer (Nickelodeon)

ERGONOMIC PACKAGING DESIGN

LICENSED TETRA PRODUCT DEVELOPMENT


TETRA PACK FRUIT DRINKSLicensed Range--Following the success of their drinks in pouches, Appy sought an enviro-nmentally friendly option for eco conscious consumers.

We produced these designs for Tetra Pak cartons that attract their young costumers but also emphasise the nutritional benefit of the natural drinks.

We also included QR codes on the packaging that allows their little con-sumers to download an Appy app we had created.

--Licenses:• SpongeBob (Nickelodeon)• Teenage Mutant Ninja Turtles (Nickelodeon)• Dora the Explorer (Nickelodeon)• Peppa Pig (eOne)• The Gruffalo (Magic Light)

SOCIAL SHARING GAMES APPS VIDEOS

ICE POP PRODUCT DEVELOPMENT


FRUIT ICE POPS--Appy Food and Drinks branched into ice pops for their healthy kids range.

We created this eye catching look that allowed the licenses to shine whilst also displaying the low sugar benefits of the healthy snacks.

Licenses:• SpongeBob (Nickelodeon)• Teenage Mutant Ninja Turtles (Nickelodeon)• Dora the Explorer (Nickelodeon)

POS Display

SOCIAL SHARING GAMES APPS

ON THE GO PRODUCT CONCEPT


GO EATNuts & Fruits Range--Go Eat came to us with a greatconcept but were unsure how they could best express the healthy and convenient nature of their snacks.

We came up with cans that gave a peek into the goodness inside and could be easily transported, the ultimate solution to nutritious snacking. Also available:Sweet range

REBRANDING PACKAGING DESIGN


BAKETIME / BEST OF BRITISH--Baketime required a design that pro-moted their premium bakegoods range and the quality of their ingredients.

We produced a design that emphasised their traditional approach to baking and no compromise approach when it comes to the finest ingredients.

PRODUCT REDESIGN


SAM’S FAST FOOD--Sam’s Chicken needed a design that emphasised the hydrating properties of their drinks and we delivered with this colourful packaging.

TETRA PRODUCT DESIGN


ALOHA GOODNESSFruit Drinks 1Litre--Aloha Goodness required a look that reflects the healthy and positive life-style their brand promotes.

We came up with this playful design that reflects Aloha’s larger 1 litre range and 330ml but is perfect for on the go consumption.

Flavours available:- Orange- Apple & Blackcurrant- Apple & Summer Berries

Also available:330ml Tetra cartons

PROMOTIONAL DRINK DESIGN


GIFFGAFFEnergy Drink--giffgaff required promotional mer-chandise that was in keeping with their quirky brand and we delivered with theses original drinks for their events.

INTERACTIVE PACKAGING


DOMINO’S PIZZAFUEL FOR FANS--Clooci Creative created an engaging app game that appealed to Domino’s target audience and encouraged users to repurchase their products in aninteractive way.

APP DEVELOPMENT


SOCIAL GAMING APP


MOBILE APP DEVELOPMENT

PLAY YOUR BRANDAugmented Reality Packaging--We believe in taking your products to the next level which is why we give the option to include scannable QR codes on your packaging to maximise your customer engagement.

MOCK-UPSBRANDINGIDEA SOCIAL SHARING GAMES APPS MEDIA ADVICE SALES

PACKAGING DESIGN


BIG J’S KITCHEN Label Design --Big J approached us requiring packaging for their delicious homemade sauces.

They wanted a look that would set them apart from competitors, hinted at their London origins and emphasised their founder’s personal passion for his condi-ments.

We created an harmonised look for the entire product line that over exceeded the client’s original brief.

Sauces:- BBQ - Jerk- Hot Pepper Marinades:- All Purpose- Chicken- Seafood

Dip ‘n’ Glaze:- Peach & Apricot- Hot Cherry

TO WIN AWARDS

WINNER OF THE BESTCHILDREN’S DRINK

NEW PRODUCT AWARDS

2014 FINALIST

SELECTED FORSIAL INNOVATION

INNOVATION AWARD WINNERFOR THE WHOLE APPY RANGE

More than 5positive client ratings

Featured in

CLOOCI CREATIVE TEAM

M

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RE A TIV E TEA

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Hey!

Carla PirasMedia Strategy

Florian SauvarieHead of Creative

Amanda WebbFinancial Manager Presley

Annalisa Del CarroCo-Founder

Director of Digital

Bobby Patel Co-Founder

Brand Director

Milhan DurakHead of Graphics

Amy CotterMarketing & PR

Paul BoucheryBusiness Development

Assistant

Clooci CreativeStudio G.02140 Wales Farm RoadActon, LondonW3 6UG, UK

Facebook.com/clooci

@clooci#makethingsfun

+44 (0)844 991 2464

+44 (0)844 991 2454

[email protected]

www.cloocicreative.com