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WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
EIGHT CHALLENGES THAT HAVE THE SAME SOLUTION
CONSUMERS WANT HEALTHY OPTIONS THAT ARE AFFORDABLE AND TASTE GREAT. AT THE SAME TIME, F&B MANUFACTURERS HAVE THEIR OWN CONFLICTING DEMANDS TO CONTEND WITH AS THEY SEEK TO MAKE SMART DECISIONS FOR THEIR BRANDS.
STRIVING TO FIND THAT MIDDLE GROUND, F&B MANUFACTURERS FACE A GROWING NUMBER OF QUESTIONS …
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
HOW DO YOU SATISFY CONSUMERS’ CONFLICTING DEMANDS?
HEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
1
ARE CONSUMERS REALLY WILLING TO PAY EXTRA FOR PRODUCTS BOASTING “BETTER FOR YOU” CLAIMS?
2WHAT THEY SAY
THEY’LL PAY
WHAT THEY’LL ACTUALLY PAY
3
PROFITABLE GROWTH
IS REFORMULATION A GOOD INVESTMENT OR AN EXPENSIVE, UNNECESSARY MOVE?
$ $ $ $ $ $$ $ $ $ $ $ $ $ $
$ $ $ $ $ $PRODUCT REFORMULATION
COSTS
SHOULD YOU TARGET MINDFUL, HEALTHY BALANCE SEEKERS OR THE ALL-NATURAL VOCAL MINORITY?
4MINDFUL CONSUMERS
ALL-NATURAL CONSUMERS
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT ON CONSUMER
ATTITUDES
DOES SOCIAL MEDIA BUZZ TRANSLATE INTO PURCHASE BEHAVIOR?
5
HOW CAN YOU KEEP UP WITH TRENDS WITHOUT MAKING DECISIONS TOO QUICKLY?
6
BUILDING A LONG-TERM STRATEGY
GMOS HFCSTRANS FATS GLUTEN-FREE
TRANS FATS REDUCED FATGMOS HFCS
REDUCED FAT TRANS FATS
ASPARTAME
ASPARTAMEFOLLOWING FOOD FADS
WHAT CONSUMERS SAY THEY BUY
WHAT CONSUMERS ACTUALLY BUY
DOSAY
CAN YOU TRUST WHAT YOUR CUSTOMERS SAY?7
CONSUMERS WHO CRITICIZE YOUR PRODUCTS
CONSUMERS WHO BUY YOUR PRODUCTS
8
WHICH CONSUMERS MATTER THE MOST?
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