Food Fight! — MPI Philadelphia

FOOD FIGHT!

Winning the Battle of Special Meal Requests

@tstuckrath @thrivemeetingsMPI PhiladelphiaJune 2, 2014

• Certified event professional, strategic meetings manager & health coach

• One of 15 million+ Americanswith food allergies

• Studied at Institute of Integrative Nutrition

• Founded Thrive! in 2010

• Not a doctor, nutritionist or lawyer

Tracy StuckrathCSEP, CMM, CHC, CFPM


Understanding various dietary needs

Offering healthy meal options for attendees.

Saving money when ordering F&B.

Establishing better communication with F&B partners when planning events.

Essential Learning Components

u

v

w

x

AFood Allergies12 Medical Condition

3 Lifestyle Preference

4 Religious Practices

@tstuckrath @thrivemeetingsMPI Philadelphia

June 2, 2014

our common ground,

~James Beard

“Food is

a universal experience.”

“Food is the only thing

you're going to buy that

becomes you.”Carlo Petrini


7 : 10Chronic Disease


25.8 millionDiabetes


35% / 17%Obesity


15 millionFood Allergy


1 : 133Celiac Disease


27 millionVegetarian & Vegan


36%Religious


1.8 MillionMeetings


1.8 MillionMeetings225 Million

People$54.5 BillionFood & Beverage

food functions 23,1904,931 eventsday

$149.3 million$6,439114 people

each

ReceptionSnacksDinner

AM Break

PM B

reak

Banquets

Lunch

BreakfastF&B

staf

f mea

ls

Green Rooms

meals

entrée

main course

salad

soup

dessert hors

d’œ

uvre

s cocktails

brunchPotluck cooking demos

chef stations

catering VIP amenitiesseated&

served

entremet

Supper

buffet

plat

ed

seated

served Coffee breakteam building

http://en.wikipedia.org/wiki/Entr%C3%A9e

http://en.wikipedia.org/wiki/Hors_d%27%C5%93uvre


June 2, 2014

Food Allergy

Potentially !!!!!Immune System

Response

LIFE-THREATENING


June 2, 2014

Food Allergy

Potentially !!!!!Immune System

Response

LIFE-THREATENING

8150+

120

90


“Chronic disease is a

foodborne illness. We ate our

way into this mess, and we

must eat our way out.” Dr. Mark Hyman


• Tobacco Use

• Physical Activity

• Unhealthy Diet

• Use of Alcohol}

Chronic Disease

7:10deaths / year

@tstuckrath @thrivemeetingsMPI PhiladelphiaJune 2, 2014 @tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014

SugarAddictive,

destructive substance

142 pounds

Inflammation “Diabesity”A little creates

desire for more 57 different

names for sugar


June 2, 2014

Celiac Disease

Genetic autoimmune disease

1:133

Malabsorption

Avoid Gluten

No cure

Oatmeal?

Wheat | Rye | Barley


1:3 Americans

Manage blood sugar

Low salt, fat & sugar

High in fiber

What, when & how much

Epidemic of 21st Century


June 2, 2014

World’s population lives in countries

where being overweight

or obesity kills more people

than malnutrition

65%

“We are at a time when it is unprecedentedly

to be a !

Adam Shprintzen, The Vegetarian Crusade

livingeasy

vegetarian.”


Vegetarian

No Beef Pork

Poultry Fish

Shellfish


Vegan

Paleo• Processed

foods • Sugar, candy

• Sweet fruit • Grains • Beans

• Dairy • Seed Oils

No

“Food is an

important part of my

and the way I

Arlene Mathes-Scharf, kashrut.com

religionlive my life.”

http://kashrut.com


Judaism Kosher x Kosher finned fish only Kosher Not with

meat

Buddhism x x some P P

Hinduism x x Restricted/Avoided ? x

Islam Halal x Halal x x

Rastafarianism x x no fish over 12” x

Seventh Day Adventist x x x ?

Sikhin some sects

Halal or Kosher x


Protestants Few Restrictions

Roman Catholicism

Restricted on certain days

Eastern Orthodox

Restrictions

Restrictions

Jainism x x x x x x

Mormonism x

Baha’i some are vegetarians x


June 2, 2014

JANUARY Chinese New Year (Confucian/Taoist/Buddhist) !!FEBRUARY Ash Wednesday (Christian) Lent (Christian) !!APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) !!JUNE/JULY Ramadan (Islamic) !JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) !

SEPTEMBER/OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) !!OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) !!NOVEMBER Diwali (Hindu/Buddhist/Sikhism/Jainism) Thanksgiving !!DECEMBER Hanukkah (Jewish) Christmas (Christian)

Seeing, hearing, walking

Eating learning, interacting with others, breathing

Bodily functions immune,

digestive, bowel, brain, respiratory,

cardiovascular systems

Food Allergen Labeling• FALCPA of 2004

• Requirement for all packaged foods

• Colorings, flavors and additives

Glu

ten-

free

Labe

ling

• Passed • <20 ppm • FDA vs. USDA

Most Common Food Allergens

Food Allergieswhat you need to know

Tree nutsPeanuts Fish Shellfish

MilkEggs Wheat Soy

Millions of people have food allergies thatcan range from mild to life-threatening.

If a guest has an allergic reaction, call 911 and notify management.

When a guest informs you that someone in theirparty has a food allergy, follow the four R's below:Refer the food allergy concern to the department manager, or person in charge.

Review the food allergy with the customer and check ingredient labels.

Remember to check the preparation procedure for potential cross-contact.

Respond to the customer and inform them of your findings.

Cooking oils, splatter, and steam from cooking foods.

© 2009 The Food Allergy & Anaphylaxis Network

Always let the guest make their own informed decision.

Sources of Cross-Contact:

Any food equipment used for the processing of allergy-free foods mustbe thoroughly cleaned and sanitized prior to use.

All utensils (i.e.,spoons, knives, spatulas, tongs), cutting boards, bowls, pots, food pans, sheet pans, preparation surfaces.

Allergen-containing foods touching or coming into contact with allergy-free foods (i.e. a nut-containing muffin touching a nut-free muffin).

Fryers and grills.Wash hands and change gloves after handling potential food allergens.

State & National Laws

• ServSafe® Allergen Training • FARE • Food Allergy Awareness Act • Massachusetts, St. Paul,

New York • Training, posters, menus

.15!

.25!Host would not be able

to meet need

EmbarrassedAsking is impolite

Unsure how to tell

Perceived lack of empathy to

their need

Don’t want to

be a burden Low

Expectations of Products &

Services

@tstuckrath @thrivemeetingsMPI Philadelphia @tstuckrath @thrivemeetings

• Contracts • Invitations • Registration Sites • Site Visits • Action Stations • Bars • Green Rooms • Place Cards • Apps

Consider

MPI Philadelphia

Eggs Milk/Dairy Soy

Wheat Shellfish Fish

Tree Nuts Peanuts Other _______________


Consider• SOPs • Menus • Back of House • Front of House • Set-up • Staffing • Communication • Sundries

%50Do not return to eventsDo not attend events


$125,000Missed Revenue?

Five-day conference


June 2, 2014

Once guests feel safe & satisfied with their eating experience,

they become a loyal & repeat customers.

80%New Revenue?

• Repeat customers

• More referrals

• Increased spending

• Professionalism

• Improve liking

• Gain trust

• Fine-tune customer service

• Budget Savings

• Less Waste

Benefits ofGood Service


Tracy Stuckrath [email protected]

404-242-0530 www.thrivemeetings.com

mailto:[email protected]

http://www.thrivemeetings.com