Food Service Innovations

Track 1 - Food Service Innovation

Driving industry success and uplift consumer

safety with traceability innovations

Jack Yuen, Industry & Solutions Manager

19 November 2015

© GS1 Hong Kong 2015

Agenda

• Introduction of GS1 Hong Kong • Why is traceability important in food supply chain• GS1 role in food traceability • GS1 key initiatives in food

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GS1 a standard bodyto transform the way we work and live

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We create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets.

We enable visibility through the exchange of authentic data.

We empower business to grow and to improve efficiency, safety, security and sustainability.

We are…• Neutral and not-for-profit• User-driven and governed• Global and local• Inclusive and collaborative

The most widely used supply chain standards system in the world


Global Standard, Local Services

GS1 Hong Kong


GS1 Standards Overview

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MASTER DATA Global Data Synchronisation Network TRANSACTIONAL DATA eCom Event Data EPC Information Services (GDSN) (EDI) (EPCIS)


GS1 Hong Kong Evolutions – 5 Eras

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The Rise of Barcode

RevolutionizedData Exchange

Fueling Supply Chain Growth

Pioneer of RFID/IoT

Digital Innovation

GS1 introduced the use of Barcode to transform the retail checkout process for improving efficiencies, increasing productivity and enhancing the overall customer experience

- Launch of the Visibility Platform (ezTRACK) based on global Electronic Product Code Information Service Standard (EPCIS) - Several initiatives in IoT, including Hong Kong IoT Centre, Hong Kong IoT Awards, etc.

Through the mobile app “Consumer Connect”, GS1 GTIN Barocde is extended to provide B2C product and service information

Launch of ezTrade , which created a new market of B2B e-Commerce

Launch of series of SCM initiatives, including the ECRHK, first SCM Summit in 2001, SCM training courses, Supply Chain Innovation Centre, etc.

1989 1992 1996 2008 2013


GS1 HK Trusted by Thousands of Companies

• Apparel 590+• FMCG 1,300+• F&B 2100+• Healthcare 550+

Total 6,500+

© 2013 GS1 Hong Kong


Key Industries

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Retail

Food and Food Services

Apparel and Footwear Healthcare

Logistics

ICT


Key Industries

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Retail

Food and Food Services

Apparel and Footwear Healthcare

Logistics

ICT


Food outbreak lead to traceability need

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Recap of the food outbreaks around the world :

• Cucumber Salmonella Outbreakin Mexico (2015)

• China’s Gutter Oil Scandal (2008) • Horng Ryen Jen sandwiches food

poisoning in Hong Kong (2015)

Traceability is a important factor when comes to food safety by 4 phases:

1. Preparedness, providing visibility in supply chain

2. Response, improve agility of response3. Recovery, allow stakeholders to maintain

and rebuild trust with consumer 4. Prevention, allows determination of root

causes


Regulation requirements for Traceability

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“Traceability as the ability to trace and follow food, feed and ingredients through all stages of production, processing and distribution”

Regulation (EC) No 178/2002

US Law – Food Safety Modernization Act, SEC 204

“High-risk foods for which additional recordkeeping requirements are appropriate and necessary in order to rapidly and effectively track and trace such foods during a food borne illness outbreak or other event”

China’s Food Safety Law (Latest version 2015)

“Food producers and distributors shall establish the traceability system for food safety to ensure food traceability”

Hong Kong Basic Food Law

“Food importers and food distributors and a requirement for food traders to maintain proper records of the movements of food to enhance food traceability”


Traceability Challenges that we are facing Complexity of Food Supply Chain

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GS1 Standards are enablers for improved Food Safety & Food Security

GS1 Standards Enable Effective Traceability & Recall Capability


Relationship with other Traceability & Food Safety Standards & Best Manufacturing Practices 14

GS1 Standards (How-To) Support Food Safety Standards (What)

© GS1 Hong Kong 2015 15

GS1 Standards Enable Actionable Visibility & Transparency in Food Supply Chains


Academy and Recognition

Enterprise Food Traceability

Electronic trading partner community

Delivering Consumer Trust

GS1 Standards

GS1 Hong Kong Key Food Initiatives

We support the industry by the following areas:





Delivering trust to consumer’s hand

GS1 Standards




Academy – Food Traceability Training

GS1 Academy provides the industries with various range of training areas tosupport users understand and implement GS1 global standard. To uplifttraceability awareness on food safety, our Food Traceability Trainingwhich is developed based on the Global GTS standard has been startedsince end October 2014 and until now over 60 companies have beentrained for this training.




Recognition– Quality Food Traceability Scheme

The GS1’s GTS has been applied in "Quality Food Traceability Scheme",a scheme launched by GS1 Hong Kong to recognize and reward localenterprises who demonstrate excellence in food traceability practices.

In 2015, 14 food pioneers have been awarded for the scheme.

https://www.facebook.com/GS1HKFoodScheme






GS1 Standards




Enterprise Food TraceabilityCold Chain Management

Tie up with product traceability, a cold chain management solution hasbeen introduced to the industry which is based on EPCIS standards toprovide supply chain visibility on temperature monitoring of any goods in areal time basis.

GS1HK’s cold chain management solution enable companies to enhanceproduct quality and minimizing food wastage through visible supply chain.

Food Operators


Enterprise Food TraceabilitySupply Chain Visibility & Traceability

• The initiatives is to establish a global-recognized Food Traceability Platform (ezTRACK) for end-to-end supply chain process in order to provide entire visibility from source to end customers.

Consumer

Consumer can scan and retrieve e‐pedigree of the product to gain trust

Logistics provider to affix shipment label for product dispatching

Overseas Food Supplier Distributor Food Operator

Food operator to receive products with label for accelerating product receiving

http://www.google.com.hk/url?url=http://www.dailyfinance.com/2012/09/05/walmart-mobile-payment-test-checking-out-scan-and-go/&rct=j&frm=1&q=&esrc=s&sa=U&ei=K0TwVO2cOdjk8AXcx4GIBQ&ved=0CCkQ9QEwCjgU&sig2=AazzNIlyDD5ZO2tBXqXmrg&usg=AFQjCNGf1KDfbpWDJ7bXv0yRXVIIrPAl1Q






GS1 Standards




Electronic trading partner communityAllow real-time visibility on transaction status

ezTRADE

SuppliersFood Companies 1. Purchase Order

2. PO Response3. Advance Shipment Notice4. Invoice

Order-to-Cash DeploymentGS1 Hong Kong has introduced EANCOM-based ezTrade service (B2BeCommerce Platform) to retail industry since 1999 and in 2013, suchservice was extended to Food Services industry.


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• Maxim’s

Handling over 30 million EDI transactions per annumezTRADE serves over 2,000 suppliers (200 food’s supplier and increasing)

Electronic trading partner communityOur user in Food and Retail






GS1 Standards





Anti-CounterfeitTo engage and maintain consumer relationship, the industry is movingtowards digital means to engage consumer more directly and instantly. Tosupport on this, GS1 Hong Kong has offered Value+ a Consumer TrustSolution, the solution supports the company to serialize its product byadapting SGTIN. Though a scan of the QR code of the product which storedSGTIN and extended product information, consumer can access the detailsproduct information, track and trace information as well as loyalty campaignsinformation.

Max Choice, one of thefood retailers in HongKong managed to lift upits consumer relationshipand enable them toanalyze the consumerbehavior as well as loyaltycampaigns effectiveness.


Full consumer visibility to the food product flow

Food Information Food Traceability Path

California orange



Thank You

GS1 Hong KongTel: 2861 2819Email: [email protected]