Mikkel HaugstveitCategory Manager, Scandza

Eirik BerteigHead of Insights, Trybe

Stig Ola JohansenHead of Business Development, Trybe

Successful launch and positive early sales

Possible opportunity to increase competitive advantage

Needed deep dive into consumer landscape

Validate hypothesis on market readiness for healthy snacks

Mapping our brand funnel against competitors

Studying consumer behaviour patterns

Current snacking habits

Drivers and barriers to conversion

Targeted trials for claim validation

~2000 consumers in Norway

Grew our sales by 8% since implementing what we have learned about our products.

Validated our hypothesis that Norwegian consumers would

enjoy “guilt-free” snacks

Nailed down ourtarget market

Uncovered our key unique selling points

Increased trials through targeted sampling

… and the best part?

“God, sprø og akkurat passe søt. Jeg liker vanligvis ikke slike barer, men denne overrasket meg! Kommer nok til å kjøpe denne!”

“Perfekt på alle måter. god smak, konsistens, utseende og til og med lukt.”

“Supergod både som mellommåltid og snacks. Veldig god karamellsmak. Kommer til å kjøpe den igjen.”

“Min nye favoritt!”“Denne var fantastisk god, masse smak og veldig god selv om den skal være sund.”

“DIGG. Knasende god. Mange smaker på en gang. Fyller både søtbehovet og småsulten :) Liker!”

Trybe allows companies to sample their products only to consumers they

want to target and get unfiltered feedback, consumer sentiment and deep product, service and consumer

insights in return.

Trybe generates and combines qualitative and quantitative research with demographic and socioeconomic

data-points to uncover previously hidden insights about markets, products,

shoppers and consumers

Trybe generates demographic and socioeconomic data

Trybe clients (e.g. Nestlé, Coca-Cola) have products available on trybe.com

Trybe generates data about consumers’ usage habits, category funnels, occasions, etc.

Trybe ships product samples to selected consumers (we can take care of all logistics)

Trybe generates data linked to a specific product and provides predictive insights about future buying habits

Typically 1000 or less respondents

Only defined data as part of the survey

An average of $52.000 per single activity

Up to 6 - 9 months lead time

Typically 2000+ and up to >20.000 respondents

Automatic breakdowns by multiple data points, available in real-time

Starting at $3.000

Insights delivery in 24 hours - 6 weeks

Big hassle & setup costs for multi-country research Global research, fully standardised and automated