out-of-homeout-of-homeT H E F A C T ST H E F A C T S

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25% of those surveyed are gluten intolerant or avoid gluten

48% of people have bought gluten-free products

53% of women have bought gluten-free products

18-34 year olds are most likely to avoid gluten

82% think gluten-free food is healthier

73% of people don’t think operators do enough to cater for gluten intolerances

77% of women want more gluten-free options

42% would expect to pay more for a gluten-free dish on a menu

74% of people would be influenced by a gluten intolerant friend on where to eat

52% of customers would buy Almondy if they saw it on a menu

25%25%

think gluten-free

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of women have

18 3418 34

42% more for a gluten-free dish on a menudish on a menu

would buy Almondy if they saw it on a menu

of people would be influenced by a gluten

would buy Almondy if

Source: Consumer Toluna Research – 250 consumers surveyed, 2014