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Growing the McDonald’s Brand Submitted By: Piyush Kapoor PGP/01/011 IIM Sirmaur

Growing the McDonald's Brand

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Page 1: Growing the McDonald's Brand

Growing the McDonald’s Brand

Submitted By:Piyush KapoorPGP/01/011IIM Sirmaur

Page 2: Growing the McDonald's Brand
Page 3: Growing the McDonald's Brand

Challenges to McDonald’s

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Market Penetration

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Localizing the Slogan

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Market Development

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Product Development

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Diversification

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Connection with Customers

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Brand Value of McDonald’s

Most valuable Fast Food Brand

In 2016

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Global Sales of McDonald’sSales has been

Declining since 2013

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Unsuccessful Brand Association

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Disclaimer:These slides have been prepared under the guidance of Prof. Sameer Mathur for the Brand Management Course at IIM Sirmaur


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