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We deliver software and services purpose-built for consumer goods companies.
"Instant Experts: DATUM, Powerful Product Information to Empower Your Sales Engine"
Todays Moderator and Presenter
David Feaster
25+ years working with Food Service Distribution companies to leverage technology to improve processes while generating larger and more profitable orders.
Ian Faith
30+ years history spanning the supply chain, sales & marketing and management. I have been presenting and positioning content for companies across the globe to disseminate their messaging.
http://www.afsi.com 3
1,300
550
50
30
Clients from $10M to $50B Food, Beverage, CG Retail and Supply Chain Focus
Employees across 9+ Countries offering Strong Supply Chain Expertise
Countries Represent Global Client Base
Years Financially Strong
AFS By The Numbers
www.afsi.com 5
New Customers
Distributors/Operators
650 customers
Sales Agents
200 customers
Manufacturers
450 customers
A Growing Global Customer Base
The Issue
The Harvard Business Review stated in September 2016 that the impact of bad data in the United States alone was projected to be
$3.1 Trillion for 2016
Bad Data Costs the U.S. $3 Trillion Annually
Source: HBR.org
The Goal
• To be able to provide accurate, up-to-date, pertinent information from the manufacturer on the products I want to create focus and penetration on
• To be able to address the questions my sales force & customers have to build confidence and gain sales
• To increase:• line item penetration• Customer dependency• Adoption of customer self service models• Time Sales has with customers
What is Bad Data
What Do I Sell?
What Do I Buy?
Inaccurate Informatio
n
Missing Information
Outdated Informatio
n
HF SS LINK SPCY IT 5-1 12/1 LB
What does Bad Data look like?
28% know they have bad data, but don’t know what to do or how to stem the proliferation
19% know there are missing elements of their data requirements
23% know they have missing data
15% have issues accessing the data
11% Are not aware they have bad data
5% Believe their data has no problems
Top data problems in the
Food Service Industry
Lack of product data isn’t just a hole in your database –
• Missing item information may be the reason why you aren’t getting the business you plan to capture.
• Operators are being held by the FDA to produce nutritional content for the menu offerings – product data is at the core of the formulas.
• Your warehouse racking and the loading of your trucks is driven by the high & tie. Bad data here and your storage capacity and route profitability are being impacted.
• Capture sales opportunities by having access to product information that comes directly from the manufacturer
• Sourcing a product for a customer becomes fundamentally easier when you can drill down to the right products quickly and efficiently.
Admitting your data is
compromised
Bad Data and its impact;The 1:10:100 Rule
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20
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60
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Axis Title
Axis
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Common Results of Bad DataUPC/GTIN/GLIN
• Inability to purchase item properly• Inability to calculate total inventory value• Inability to properly scan the item
Marketing and Item Description• Mislabeled or unlabeled allergens/ingredients• Sell-by dates, safe handling instructions• Compliance with changing traceability and labeling regulations
Product Dimension/Weight• Weight/Dimension inaccuracies• Valuation/Quantity of on-hand inventory may be wrong• Product size changes by manufacturers
The Solution
Sourcing the Right SoftwareWhat is DATUM?
A single solution that aligns your local item codes to the data in the GS1 standards, providing enterprise solutions with the benefits of timely accurate data within the GDSN data pools. Additionally, DATUM can help you to provide pertinent information on products you manufacture so that you may populate your sales systems with rich content and imagery.
Sourcing the Right DataWhat is the GS1?
Founded in 1977, GS1 is an international not-for-profit association dedicated to the development and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across multiple sectors. The GS1 System of standards is the most widely used supply-chain standards system in the world.
Sourcing the Right DataWhat is the GDSN?
The GDSN is an Internet-based, interconnected network of interoperable data pools and a Global Registry (the GS1 Global Registry) that enables companies around the world to exchange standardized and synchronized supply chain data with their trading partners.
GS1 Barcode Example• GS1uses a series of Application Identifiers to include additional data such
as best before dates, batch numbers, quantities, weights and many other attributes used within the supply chain.
• A single Scan of a GS1 Label Replaces Multiple Scans
The Mighty GS-1 Barcode
Application Identifier (AI) GTIN AI PROD Date AI Batch /
Lot
• Product Code
• Quantity
• Batch / Lot • Catch Weight
• Production Date
• Expiry Date
DATUM: ERP Enterprise Resource Planning
• By synchronizing your internal ERP data elements with that from the GS1, you will be notified of changes that impact your products.
• Customized workflows enables specified members of your Organization to make the necessary product record data changes and another specified member to approve the changes.
• User Based Security Assignment/Role specific- Security can be designed to allow certain roles access to view/edit/approve
• Approved data is inserted into the ERP data for use by Purchasing, WMS, Sales and Customer facing solutions
DATUM: OMS Order Management System
• Provides functional & printable product summary that includes GDSN Standard fields as well as ability to add any additional fields added by the Organization to support their product.
• Summary information can be downloaded in PDF for use as sales collateral or link can be emailed directly to customers/prospects requiring this information. Data in summary includes nutritional label, product ingredients/allergens, product image, marketing data which can also be leveraged independently on sales presentations
Product Centric Marketing
Product Centric Marketing
Email Campaigns
Purchasing• Enables your buyers to source product by searching on multiple nutritional
details to find products specific to the needs of your customer.
Accurate Data isn’t nice to have – it’s PROFITABLE
• Capture sales opportunities by having access to product information that comes directly from the manufacturer• Reduce the costs of doing business with your vendors by
eliminating printed POS• Address errors in warehousing and shipping by having
the correct dimensions• Streamline your purchasing with solutions that help your
buyers source the right product the first time
Bad Data and its impact;The 1:10:100 Rule
1 2 30
20
40
60
80
100
120
Axis Title
Axis
Title
The Goal – Did we Realize it?
• To be able to provide information on the products I want to create focus and penetration on
• To be able to address the questions my customers have to build confidence and gain sales
• To increase:• line item penetration• Customer dependency• Adoption of customer self service models• Time Sales has with customers
• We Reduced:• Time spent with Purchasing or CSR asking questions• Credits/Pickups for incorrectly sourced products• The likelihood of the customer blindly leaving for a competitor
Wrap-Up / Questions
Contact Details
David FeasterSenior Sales Consultant, AFS Technologies
Contact: [email protected] - Direct-386.308.0155
Linkedin AFS OMS Grouphttps://www.linkedin.com/groups/8550616
AFS Technologies (AFS) is a global provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. We serve more than 1,000 customers of all sizes, in more than 50 countries, with innovative and configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
To learn more about AFS, visit www.afsi.com.
About AFS Technologies
