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Frost & Co» Ltd. MINERAL AND DRINKING WATERS
І. About us
ІІ. Mission Statement
ІІІ. Competitive advantage
IV. Assortment
V. Planograms
VI. Market shares
VII. The “FROST™” brand
VIII. Marketing
IX. Private Label production
X. Sales accelerating equipment,
accessories and merchandise
XI. Certificates
XII. Contacts
JE «Frost& Co.» Ltd.
JE «Frost & Co.» Ltd. • Established in August 1997 •Belarusian - Russian Joint Venture JE “Frost & Co” Ltd. •Extraction, production, bottling and distribution of high quality natural mineral water without any amendments to its natural balance of elements (salt, mineralization, filtration) on the territory of a National Sanctuary in v. Khomsk, Belarus. •Four different wells on site: 187m and 195 m – extraction of drinking water, 283m and 285 m – extraction of mineral water. •More than 273,000,000 bottles sold over 15 years:
ІІ. Mission statement
In the core base of our production process lays an old traditional Belarusian saying: “everything that you do in life, you do for yourself”. There is therefore no surprise in the fact that not only the company employees and our business partners, but in truth anyone who has ever tasted “Frost” mineral water really value it as the best…»
« We have some very strong grounds for pride – we offer people a product so unique and healthy, that could only be created by the very nature itself. Our water fills a human being with eternal internal happiness, confidence, stimulates crystal clean feelings, ideal tastes and a true experience of clean water joy – an experience as beautiful as life altogether. »
First Chairman of the Board of Directors JE “Frost & Co” Ltd. Mr. Yury Moroz, August 1997
JE «Frost & Co.» Ltd.
21.09.2011
Absolute quality – secret of success:
•Natural mineral water without artificial mineralization, extracted from a 3000 year old well. •Classic composition, without any negative indications: sodium, potassium, magnesium, calcium, chloride, sulfate, hydrocarbons. •Relatively low mineralization level: 1,0 — 2,4 g/Lt. •Healthy qualities and good taste of mineral water “Frost” preserve for a long time even after the bottle has been opened. •Is produced without any salt balance amendments from wells, based in the sanctuary in place of stratification basalt rocks – the most reliable of all the world’s natural filters. •Highest quality modern production and packaging equipment from Poland and Italy guarantee the best possible end product. •The most up-to-date bottling workshop together with a 24 hour laboratory for the water composition and quality control. •Good professional team of 199 employees, mostly based in the friendly and solicitous local region of Brest District.
IV. Assortment
FROST – MINERAL WATER Assortment: - mineral carbonated 0,5lt. - mineral carbonated 1,5lt. - mineral still 0,5lt. - mineral still 1,5lt. TOTAL: 4 SKU
FROST CLASSIC – DRINKING WATER Assortment : - drinking still 0,5lt.; 0,5lt. sport-cap; 1lt.; 2lt.; 6lt. - drinking mildly carbonated 1lt.; 2lt. - Drinking iodine and selenium enriched 0,5lt. 1,5lt. TOTAL: 9 SKU
FROST «FOR KIDS AGED 3+» – DRINKING WATER Assortment : - drinking still 0,33lt. sport-cap - drinking still 1lt. - drinking still 6lt. ТOTAL: 3 SKU
V. Planograms
Планограмма полка
VI. Market shares
Top left:
Market share in the “mineral and drinking waters” segment in the Republic of Belarus
Top right:
Market share in the “mineral waters” segment in the Republic of Belarus
Bottom:
Market share in the “mineral and drinking water” segment in each region of the Republic of Belarus
Ministry of Statistics and Analysis of the Republic of Belarus 2012.
VII. The «FROST» brand
Over the last few years products under the trade mark “FROST” had been constantly nominated and collected numerous international prizes, diplomas, certificates, and marks for production and distribution in the Republic of Belarus, Russian Federation, Baltic States and the European Union.
VIII. Marketing
• Constant marketing activities in all sorts of media platforms and forms of communication
• Hundreds of successful sponsorship projects realized over the years
• All-year powerful BTL techniques aimed at all sorts of market segments
IX. Private Label Production JE “Frost & Co” Ltd. offers its experience and expertise in design and production of labels, working closely during all stages (design, coloring, print quality, embossing, stamping, ironing, etc.) with the potential partner.
Examples of labels “FROST”, produced in respect to the celebrations of: • the Great victory of the World War II; • the 150th anniversary of the Belarusian Railway; • the 1150th Anniversary of the legendary city of Polatsk (Belarus)
X. Sales accelerating equipment, accessories and merchandise
ХI. Certificates
ХII. Contacts
Main office and production:
52 Sovetskaya st., v. Homsk, Drogichinsky district, Brestskaya Oblast, Republic of Belarus. 225620
Tel./fax.: +375 1644 77 444,
Тел.: +375 1644 77 445, 77 446, 77 447
E-mail: [email protected]
Export dealer in Latvia:
SIA “Belpisceprom”
Latvia, RIGA, Elijas st. 21 LV-1050
Tel. +371 674 088 93
Fax. +371 674 088 99
www.frost.by
JE «Frost & Co.» Ltd.
Minsk sales and marketing office:
60 Babushkina st., Minsk,
Republic of Belarus. 220024.
Тел.: +375 17 310 2914, 310 3139
Факс: +375 17 310 2874
E-mail: [email protected]
Export dealer in Russian Federation:
“Mormet” Ltd. 199004.
Office 1, 8th liniya 61, V.O.
Russia, Saint-Petersburg.
Tel./Fax.: +7 (812) 323-70-65
E-mail: [email protected]
Export dealer in Lithuania:
UAB “Arli Baltic”
Lithuania, Vilnius, Antakalnio g.98, LT-10205
Tel. +370 523 42 772
Fax. +370 374 06 520
t h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
the tas te o f spr ing water f rom Belarus t h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
t h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
www.frost.by
JE “Frost & Co.” Ltd.
W e r e s p e c t y o u r w h a t y o u d o f o r a l i v i n g .
W e b r i n g t o y o u r b u s i n e s s t h e u n f o r g e t t a b l e t a s t e
of the natura l spr ing water f rom Belarus .
the taste of spring water from Belarus t h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
