© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

WHAT IS

THE NATIONAL COFFEE MOVEMENT?

The National Coffee Movement is an ongoing campaign to

upsell the uniquely Singaporean ‘KOPI’ in the face of stiff

competition from espressos, lattes, americanos,

frappuccinos, macchiatos etc.

Our code is simple – KOPI FOR EVERYONE.

P.S.: This is a fun, non-political, non-violent campaign.

Please don’t heckle us, we are easily scared.

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

HOW ARE WE

GOING TO MOVE MORE KOPI?

We are looking for Café owners to join us in this campaign

to reach out to everyone in Singapore to say ‘KOPI’ when

ordering their coffee.

We have room for 40 café owners (50 if boleh] to run this

crusade to fight for our national KOPI Identity!

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

I… AM…

KOPI!

CAMPAIGN 1ST WAVE

LET’S MOVE SOME KOPI-PENG!

1. 3-DAY EVENT (DATE TO BE CONFIRMED)

2. CUSTOMER CAN PURCHASE A PERSONALISED

TUMBLER FROM A PARTICIPATING OUTLET.

3. THE TUMBLER ENTITLES THE CUSTOMER TO

PURCHASE ANY COLD COFFEE FOR 50% DISCOUNT…

4. ONLY IF THEY SHOUT ‘KOPI-PENG!’ WHEN MAKING

THE ORDER.

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

Excuse me, dear

madam. May I

have a glass of

‘KOPI-PENG’

please? Splendid!

CAMPAIGN 1ST WAVE

LET’S MOVE SOME KOPI-PENG!

• ESTIMATED PARTICIPANTS: 2,000

• 2,000 TUMBLERS PERSONALIZED WITH CAFÉ’S LOGO

• ANTICIPATED REACH: 200,000!

• BECAUSE ONCOFFEEMAKERS ALREADY HAS OVER

300,000 FANS.

• PARTICIPATING OUTLETS ALSO GETS A SHOUTOUT

ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH

OF 3-10K PEOPLE.

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

KOPI = ANNA

KOPI-PENG = ELSA.

LET’S MOVE SOME KOPI-PENG

PARTICIPATING OUTLET’S COMMITMENT

• PURCHASE 50 X PERSONALISED TUMBLERS AT

$9.80 EACH (WITH CAFÉ’S LOGO!)

• ALLOW FREE MARKETING COLLATERALS FROM

NATIONAL COFFEE MOVEMENT TO BE PLACED AT THE

OUTLET I.E. BROCHURE, DECAL, OR PULLUP BANNER

(IF SPACE ALLOWS)

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

IF THAT HAS SPARKED YOUR INTEREST…

THEN LET’S MOVE SOME KOPI!

© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS

Join the movement at: http://www.nationalcoffeemovement.com