Product PresentationSlurp 16 May 2016

SLURP One line pitchFoursquare For Restaurants

Value Proposition Helps you answer, “What’s Good Here?” at restaurants across the city.

What Is Slurp?

Slurp is born out of a simple, “What’s

Good Here?”, question.

Slurp breaks down restaurants into dishes with individual ratings and reviews for every dish

Slurp gamifies the entire eating out experience using rewards every time you rate, review and check-into a dish

Problem Definition

Question: What's good here?

Question: Should I order the pizza over here?

Where can I get the best Pizza around me?

• Solution: Walk into a restaurant and view dishes listed according to ratings.

• Solution: Individual reviews and ratings for every dish

• Scan pizza ratings at restaurants around the users

What Is theImpact? Products that

help decide where to head

next exist in the market

Slurp’s success will lie in it’s

focus on individual dishes

over entire restaurants

What Is theImpact?Breaking down restaurants into dishes creates an opportunity to expand app features that driven by user likes and dislikes.

Personalized restaurant recommendations based on past

ratings given by users.

The best sushi place in town if you’ve been rating sushi’s last few times.

"You Might Like" section (based on previous ratings) every time a user

opens a restaurant page.

Lists down dishes you might enjoy when you are at a restaurant.

"Discover Weekly" styled dish list for a working professionals to help plan

their lunch better

Auto create weekly menus based on past likes and dislikes

Delivery tie ups to order various dishes from different restaurants

Features planned once we are out of beta stage-

Buuuttt….

How do we create a system where users regularly rate what they eat?

A typical user:

Has never rated anything ever.

And yet, accepts that ratings and reviews form an integral part of their buying process.

The Carrot

ApproachA reward program that incentivises in-app actions like rating, reviewing and checking into dishes.

Earn user points for every action. Redeem them for discounts and deals outside the app- table discounts at restaurants, phone recharge, exclusive shopping codes, Paytm wallet etc.

Compete with your friends over badges ["Sushi King" badge for reviewing restaurants at 5 different places]

Foodie Levels: The more number of times you rate, review, the closer you get to the next tier. Each tier increases the percentage rewards you get and other additional perks

Business Model Use the in app currency to drive walk-ins to other

businessesAffiliate

Marketing• Partner with vendors and across categories. A percentage cut for every walk in (or purchase)

driven via Slurp

User data to target customers that might like your restaurant

Restaurants• Break down user data into dish/food/cuisine preference and use this data to increase restaurant

visibility. • Create smaller Slurp properties like "Discover Weekly" and feature certain restaurants