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STAR AGRO MARINE EXPORT PVT LTD CORPORATE PRESENTATION September, 2015 among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the world markets

Star group corporate presentation

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Page 1: Star group corporate presentation

STAR AGRO MARINE EXPORT PVT LTD

CORPORATE PRESENTATIONSeptember, 2015

among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the world markets

Page 2: Star group corporate presentation

Agenda

• Corporate - Factsheet• Key Milestones• Added Facilities• Product Capabilities• Facilities• Accreditations / Certifications• Key Differentiators• Practices - sustainability ,

ethical• Social Responsibility• Going forward

Page 3: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Corporate - Factsheet

Page 4: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Factsheet

Founded in 1998

People

450 PeopleOrganization

Presence

IndiaUSAUK

Group

• Star Agro Marine Exports (P) Ltd

• Star Aqua International• Star Agro Marine Foods Ltd• Star Agro Marine Inc

Farms and Factory

@

• 4 farms in Nellore district • 94 ponds with 10 tons of

HO shrimp per harvest per pond

• CP Feed, Avanti Feed, India, BAP Dec 2014, BAP mid 2016

• 4800Sqmt factory running 2 shifts and 24*7

• 9000MT per year processing capacity

Contact Details

FoundersShaik Abdul AzizShaik Abdul Jaleelexperts in sourcing and exporting sustainable shrimps, manufacturing, aquaculture farming and Hatchery production

Page 5: Star group corporate presentation

Completeness Of Our Offering

v

v

Sourcing, Seeding & feedingresponsible breeding, using best in class feeds

Farmingresponsibly cultivating, harvesting, processing & packaging premium value-added white shrimpv

Processingramped up for an increased output of 10,000 metric tons per year including an in-house hatchery & doubling farm supply base to 400 hectares.

v

Packagingfast, accurate & reliable multi-head weighing machinery permitting a vast array of packaging options (white label and otherwise)

v

Logisticsmarketed & managed via our downstream wholly owned sales entities in the UK & North America with strong alliances and partnerships globally

v

v

v

v

v

Partnershipsa diverse and enduring history of relationships across the globe, getting a

thumbs-up from discerning customers in the UK, Europe, USA and the Middle East

Social Responsibilitycommunity outreach programs, social-ethical practices & economic balance

Eco Friendly Practicesactive concern for the environment, health &

safety , welfare compliance

Quality and CertificationsGAA/BAP Farm and Plant Standards and wide

array of certifications

Sourcing / Supply Chainmanage all facets of our supply chain

ensuring continuity - supply, quality and reliability

A Sustainable Ecosystem

Built on strong foundation of trust and

empathy

among the first Indian frozen seafood facilities to launch sustainable shrimp to the world markets

Page 6: Star group corporate presentation

COMMITMENT TO QUALITY

• A team of genuine, passionate people

• Dedicated to total quality control management

• Commitment to high efficiency, focused service, sound ethics and environmental concern in everything we do

• Responsibly farmed and processed products using best aquaculture practices

Page 7: Star group corporate presentation

Business Development

Operations, Sales and Customer Care

Farming (seed, feed. harvest) and

Sourcing

Business Development

Operations, Sales and Customer Care

Star Agro Marine, Inc - USA

Star Aqua International -

India

Star Agro MarineFoods Ltd - UK

Processing & Packaging, Storage

and Export

Star Agro Marine Exports (P) Ltd - India

Organization Structure

Page 8: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Key Milestones

Page 9: Star group corporate presentation

Milestones

Founded By Shaik Abdul Aziz, Shaik Abdul Jaleel

1998

2002

State of art IQF Cooking & Freezing Facility. Expanded to Americas

2005

Purpose built production facility – Created STAR AGRO MARINE EXPORT LTD

Page 10: Star group corporate presentation

Total Quality Control Management – Certifications include BRC, SEDEX, Best Aquatic Practices

2008

2010

Started Direct Marketing of sustainable shrimp products to Big Box, Traditional Retail and Major Food Service Operators

2012

Launched Wholly Owned Sales Logistics Subsidiaries in UK & Americas

2015

Star Agro Marine Export Limited – Remains India’s largest, most passionate hand producers of premium farmed white shrimp

Page 11: Star group corporate presentation

Additional processing capacity of 10,000 metric tons per year Adding in-house hatchery

Doubling farm supply base to 400 hectaresAdded Facility

State of the Art high risk shrimp production facilityA total separation between high & low care production zones

Fast, accurate & reliable multi-head weighing machinery permitting a vast array of packaging options

New Sales and Marketing Strategies

Strengthening UK & Americas operations via strategic sales, marketing and logistics, technology intervention (mobile app for order–deliver-pay cycles, Microsoft Dynamics

ERP)

NEW ADDITION – HIGH RISK FACILITY

Page 12: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Added - Highlights

Page 13: Star group corporate presentation

KEY HIGHLIGHTS OF HIGH RISK FACILITY

• Automated production and packing• Very minimal human intervention• A multi 48-head wiegher • Packing in retail bags down to 200gm and

upwards to 10kilos• Unique octo frost freezing process

minimizing clumping• Rainfall chilling reducing water circulation• Positive air pressure and air filtration system

Page 14: Star group corporate presentation

Vision

• To become a 4 star BAP accredited and integrated producer of farmed warm water shrimp offering full traceability from feed through to the finished product.

• Focus on continuity of quality and supply, commercial and market trends, sustainability, ethical, environmental and with a high level of service and the willingness to work with our customers in support of their needs and requirements.

Page 15: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Product Capabilities

Page 16: Star group corporate presentation

Seed Testing before stocking

Batch wisefeed testing by the mill and at

farm

Tight control and adherence to farming guidelines, complete

traceability of the inputs.

SEED FEED DIRECT FARMER

Pre Harvest test by theInternal lab

FARM

Pre export testing in external Lab Positive release

PROCESSING PLANT

Antibiotic Free ProductsTo ensure pure, natural and delicious offerings, each product coming out of Star Agro is responsibly grown, handcrafted, sensibly processed, flash frozen within hours from the pond, and free from any chemicals, antibiotics, artificial growth hormones, or poultry and mammalian products in feed.

Page 17: Star group corporate presentation

OUR BRANDS - STAR

Shrimp• Cooked & Raw PDTO • Cooked & Raw PD• Raw PD Blocks • Cooked & Raw HLSO• Cooked & Raw Whole• Butterfly, EZ peel, Skewer • Marinade• Fresh Water• Black Tiger

Tailor made packaging design aligned to customer branding needs

Page 18: Star group corporate presentation

CAPABILITIES

• Head On for further cooking in the EU• Head On for Asian & Latin American markets• Needle Deveined Raw & Cooked Shrimps• Cooked In Shell, Hand Peeled SKUs• Skewered Dry & Wet Marinated SKUs• Shrimp Rings & Trays• Fresh water• Breaded & Battered (coming soon)• Par Fried / Tempura (coming soon)

Page 19: Star group corporate presentation

SUGGESTIVE RECIPES

• American Barbecued Shrimp• Spiced Grilled Shrimp and Okra• Grilled Lemon-Bay Shrimp• Prawns with garlic butter• Indian Grilled Shrimp with cilantro mint

chutney• Prawn Masala• Shrimp Jalfrezi• Shrimp Scampi Pasta• Shrimp Rava Fry• Shrimp Biryani• Shrimp in Wok• Indian Coconut Shrimp

and many many more from ‘Chef Lab’..

Page 20: Star group corporate presentation

TOP 5 CUSTOMERS - USA

• C&S Wholesale Grocers• Stavis Seafood• Safeway• Restaurant Depot Enterprises• Choice Canning Company, Inc

• CP Foods (UK) Ltd• The Big Prawn Company• Piranha Seafoods Ltd• Lyons Seafoods Ltd• Mohammed Gulistan Khan & Co. Ltd

TOP 5 CUSTOMERS - UK

Page 21: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Facilities

Page 22: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

RESOURCES

People• Staff on payrolls - 450• Live-in Staff – 108• Quality Control & Assurance - 15• Lab / R&D - 3Infrastructure• 4800Sqmt factory running 2 shifts and

24hours*7days a week• 10000MT per year processing capacity• Raw Block (2 block freezers) =0.75MT/hour• Raw Peeled IQF New Giro =1.2MT/hour• Cooked IQF =0.6MT/hour

Page 23: Star group corporate presentation

SEED & FEED

• All Star Agro shrimp are meticulously sourced by our experienced team

• Seed testing before stocking in the farm Internal/external lab

• Best in class feeds from BAP mid 2016 CP Feed, Avanti Feed, India, BAP Dec 2014

• Feed testing by the mill and at farm level batch-wise internal lab

Page 24: Star group corporate presentation

FARMS

• All of our products are responsibly farmed and processed

• We use best aquaculture practices that conform to protocols exceeding The Food & Agriculture Organizations Global Food Safety Initiative benchmarks.

Page 25: Star group corporate presentation

PROCESS

• Cumulative 100 years of experience in sea food processing and marketing

RAW MATERIAL INTAKE

DEHEADING & CLEANING

PRE PROCESSING

Page 26: Star group corporate presentation

PROCESS

• High level of quality control ensures that our product is segregated and processed at our state of the art factory equipped with Steam Cooking Lines, IQF & Blast freezing, unique freezing technology, Flake Ice Makers plus modern Cold Storage with a racking system

GRADING

DEVIENING

INSPECTION

Page 27: Star group corporate presentation

PROCESS

GRADING AND SIZING

IQF FREEZING

COOKING CONVEYOR

• All of our products are responsibly farmed, and processed, using best aquaculture practices that conform to protocols of Food & Agriculture Organizations Global Food Safety Initiative benchmarks

Page 28: Star group corporate presentation

PROCESS

• We support GAA/BAP FARM & PLANT STANDARDS with current BAP & BRC certifications

TEMP CHECK

SORTING

PACKAGING

Page 29: Star group corporate presentation

PROCESS - PACKAGING

• Automated, horizontal, form/fill/seal poly bagging system to portion control packs down to 200gm and upwards to 10kilos

• Tailor made packaging design aligned to customer branding needs

Page 30: Star group corporate presentation

PROCESS – ADHERENCE AND QA

• ISO 22000:2005• USFDA • BRC (version 6)• BAP• SEDEX Social Ethical• HACCP

Independent product inspection services prior to shipment available

Page 31: Star group corporate presentation

PROCESS - EQUIPMENT

• Plate Freezers:  Capacity 20 MT Daily• IQF Tunnels:  2 tunnels• Freezing Style:

• Block Freezing:  2 plates• IQF Freezing: 2 tunnels (high risk and

low risk)• Freezing Weight Capacity by Type :

• RHLSO  Blocks:  20 tons /day• Raw Peeled Products  IQF: 22 tons

/day• Cooked Products  IQF:  12 tons /day

• Positive Air and filtration system in High risk

• Metal detection system

Page 32: Star group corporate presentation

PROCESS - SUPPLY CHAIN, LOGISTICS

• Exclusive fleet of refrigerated trucks and external cold stores, ensuring smooth and efficient transit

• Close working relationship with shipping lines to ensure safe passage to destination points

Page 33: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Accreditations and Certifications

Page 34: Star group corporate presentation

ACCREDITATION & CERTIFICATION

• Dedicated to quality, we pride ourselves on being a team of genuine, passionate people.

• We nurture an unwavering commitment to high efficiency, focused service, sound ethics and environmental concern in everything we do

Page 35: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Key Differentiators

Page 36: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Complete lifecycle Solutionso Uncompromised product

matching to specification and delivery

o Paramount Qualityo Startup attitude and ever

evolvingo Innovative attitude to

product and factory development

3600 sea food

services

People and Processo We follow a strict code of conduct that

is grounded in respectful treatment of our colleagues & workers

o Our fair & thoughtful employee framework is in perfect accord with ILO conventions & SEDEX monitoring of our sustainable & ethical supply chains

o We align to customer code of practices

SUSTAINABLE Product Range

Perfected and Certified Products o Responsibly farmed and

processed using best aquaculture practices that conform to protocols exceeding” The Food & Agriculture Organizations Global Food Safety” initiative benchmarks

PEOPLE AND PROCESS

KEY DIFFERENTIATORS

Page 37: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Practices – Ethical, Sustainable & Socially Responsible

Page 38: Star group corporate presentation

ETHICAL & SUSTAINABLE

• Active concern for the environment, health & safety at work

• Our employee framework is in perfect accord with ILO conventions

• SEDEX monitoring of our sustainable & ethical supply chains include all stake holders in the start group eco system

• Social-ethical practices & economic balance

Page 39: Star group corporate presentation

SOCIALLY RESPONSIBLE

• Community Welfare Scheme

• HAAC Trust

• Local Community Support Projects

• Free Medical Aid For Staff and the Needy

• Education Sponsorship For Deprived Children & Higher Education Students

• Interest Free Loan For Employees

Page 40: Star group corporate presentation

Confidential Information, The information contained herein is subject to change without notice.

Going Forward

Page 41: Star group corporate presentation

GOING FORWARD

Utilizing Additional Facility• New facility exclusively focused on high risk

shrimp production• A total separation between high & low care

production zones

Page 42: Star group corporate presentation

GOING FORWARD

New Sales and Marketing Strategies, Technology Intervention• Strengthen our UK & North America operations

via strategic sales, marketing and logistics• New product line – fresh water shrimp,

fisheries• Technology Intervention - Mobile app for

order–deliver-pay cycles, Microsoft Dynamics ERP

Page 43: Star group corporate presentation

THANK YOU

THANK YOU

INDIAStar Agro Marine Exports Pvt. Ltd.Nellore, Andhra Pradesh, India

UK Star Agro Marine Foods LtdUnit 3 Fallings Park Industrial EstatePark Lane Wolverhampton UK – WV10 9QA

USAStar Agro Marine Inc133 N San Gabriel Blvd., Suite 204, Pasadena, CA 91107