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Our Shopper Barometer study has identified the current view of the world through the shopper lens, as well as future watching trends and emerging channels to be aware of. Alongside the many shopper challenges highlighted in our main study , a chapter on attitudes towards spend on eating out highlights that the recession is still having an impact. Despite being more flexible with budget, when it comes to eating out, consumers are conscious about their spending. Check out our infographic on eating out habits where we identify how consumers have cut costs by actively reducing the number of times they dine out, whilst also limiting alcohol consumption. We identify: • Key reasons for eating out • Our favourite restaurant chains • Important factors when choosing where to eat • The extent we have cut back on eating out • Attitudes to alcohol consumption For more information contact Noreen Kinsey at SPA Future Thinking [email protected] T: 01865 336 400
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Whilst consumer confidence is recovering, our 2014 Shopper Barometer shows the extent to which behaviours are changed permanently. Despite being more flexible with budget, when it comes to eating out, consumers are conscious about their spending. More than half have cut costs by actively reducing the number of times they dine out and limiting alcohol consumption when they do.
EATING OUT
The Shopper Barometer study was conducted in December 2013 with 1,200 primary household shoppers.
For further information please contact Shelley Watson, Head of Shopper & Retail T: 01865 336 400 E: [email protected]
Data courtesy of SPA Future Thinking
www.spafuturethinking.com
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20% have specifically cut
back spending on eating out
2 in 5 eat out less often than they used to... rising to over 1 in 2 for young families
Just 5% eat out more often than
they used to
On average we eat out 26.5 times per year and spend
£14.90 per head on each outing
Under 35s are most likely to go out due to not wanting/being
unable to cook
Over 55s are more likely to eat out with friends than their younger
counterparts
Our favourite outletsRecognised child-friendly chains and fast
food restaurants lead the way in popularity, and family situation plays a key role when
choosing a restaurant
Har
vest
er
10%
McD
onal
d’s
8%
Fran
kie
and
Benn
y’s
7%
KFC
7%
Pizz
a Ex
pres
s
6%
Pizz
a H
ut
6%
Nan
do’s
5%
Young FamiliesYoung families crave an environment which can provide quick service and entertainment for kids. KFC (13%), Pizza Express (8%)
FamiliesAs children grow older a balance is struck between fast food and more traditional restaurants. Nando’s (11%), Frankie and Benny’s (9%), McDonald’s (9%)
Over 55sWithout young kids, this demographic can eat at a range of restaurants and venture away from the household names. Harvester (13%), other un-named (8%)
Special occasion
58%
With friends
47%
Don’t feel like cooking
36%
Something different
24%
Romantic evening
20%
No food at home
6%
Why do we like to eat out?We are dining out in restaurants every other week, with special occasions
and nights out with friends the driving force behind these visits
Females consume alcohol on 1/3 of visits
Males and over 55s consume alcohol on
50% of visits
On average alcohol is consumed in 2 out of 5 eating out
occasions
What are we drinking at restaurants?
11%12%55%68%
Wine Beer Spirits Cocktails
Alcohol consumptionNot ordering alcohol is being deployed as a money saving tactic
by many, with 1 in 5 never consuming alcohol in restaurants
55%66%76%
Qualityfood
Value for money
Not too expensive
Important factors when choosing where to eatPerhaps more than ever,
restaurants are expected to deliver on quality and value in order to provide an enjoyable evening
47% 37%47%
Convenient location
Friendly service
Type of food
