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Food Trends Volume 6
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S n y d e r ’ s - L a n c e | 0 8 . 2 7 . 1 4 | f o o d t r e n d s v o l u m e 6
quench • We are food + beverage focused.
• We embrace a modern media-driven
communications philosophy.
• We propel brands by listening, guiding
and owning conversations.
| q u e n c h
leap research & innovation
• market research + innovation company
(sister company of quench)
• systematic innovation process for repeatable
success• define• discover• ideate• evaluate
| q u e n c h
the trends • food hacks• alternative proteins• digital tastes• the new community center• extreme makeover: vending edition
| q u e n c h
f ood hacks
| q u e n c h
food hacks Whether out of necessity or novelty,
we’re constantly looking for new ways of
doing things. When it comes to new ways
to prepare and enjoy food, the only limits
are our imaginations.
| q u e n c h
| q u e n c h
| q u e n c h
classifi cations of food hacks
• food preparation• where and how it’s consumed• food as utility
| q u e n c h
food preparation
| q u e n c h
Keurig single-cup coffee
makers have been hacked to
make cocktails, oatmeal and
soup.
where and how it’s consumed
| q u e n c h
Brands are embracing food
hack culture. Fritos, Kraft and
Oreo have all enjoyed
increased usage occasions,
incremental sales and a rise
in talk value, thanks to food
hacks.
food as utility
| q u e n c h
Food is being hacked to
improve skin, start fires,
whiten teeth
and clean the house.
food hacks are growing
| q u e n c h
what’s driving this trend
| q u e n c h
necessity
what’s driving this trend
| q u e n c h
convenience
what’s driving this trend
| q u e n c h
stretching
resources
what’s driving this trend
| q u e n c h
social
gratification
what you can do
• Use food hacks to showcase easy and innovative way
to use Snyder’s-Lance products.• Use pretzels as a breading for a succulent dish like
fish or crab cakes.• Open up a peanut butter cracker and use it as the
start of an awesome s’mores.• Roll up the bottom of a bag of chips to create a
bowl for easier access.
• Encourage users to share their hacks using a brand
appropriate hashtag.
| q u e n c h
a l te rna t i ve p ro te ins
| q u e n c h
alternative proteins
Our obsession with high-protein diets is
evolving from traditional, animal-based
proteins to more plant-based and
unconventional sources.
| q u e n c h
o f U .S . consumers want more p ro te in i n the i r d i e t
>50%
S o u r c e : N P D G r o u p , 2 0 1 4
S o u r c e : N P D G r o u p , 2 0 1 4
S o u r c e : F A O , 2 0 1 0
plant-based
| q u e n c h
Ancient grains such as
polenta, bulgur, farro,
tempeh, seitan and more are
becoming increasingly
popular as meat-free protein
alternatives.
plant-based
| q u e n c h
Beyond Meat is a meat-free
protein alternative whose
missions is to create mass-
market solutions to replace
animal protein with plant
protein. The product has been
able to replicate the taste and
texture of traditional meat.
plant-based
| q u e n c h
Hampton Creek Foods
believes there is a healthier,
more economical and more
sustainable way to meet our
dietary fulfillment of protein.
insect-based
| q u e n c h
Insect-based proteins may
seem a little out there, but
cricket-based energy bar
manufacturer Chapul just
received a major back by
Mark Cuban on ABC’s
“Shark Tank.”
insect-based
| q u e n c h
Farm 432 is an at-home,
kitchen top appliance to
harvest insects for
supplemental protein in
our diets.
what’s driving this trend
| q u e n c h
economics
what’s driving this trend
| q u e n c h
conscious
consumption
what’s driving this trend
| q u e n c h
sustainability
what’s driving this trend
| q u e n c h
culinary
curiosity
what you can do
• Ride the protein bandwagon.• Suggest protein-rich recipes using Snyder’s-Lance
products. • Use pretzels as an ingredient in a healthy, protein
bar recipe.• Showcase the value of protein in products like
peanut butter filled crackers.
• Showcase your vision for commitment to sustainability
by highlighting your current and future efforts.
| q u e n c h
the new commun i ty cen te r
| q u e n c h
the new community
center
Increased competition both within and
outside of traditional channels is pushing
grocers to evolve their business models.
| q u e n c h
15%
s h a re l o s t o v e r t h e p a s t 1 0 y e a r s t o o t h e r c h a n n e l s
cooking classes
| q u e n c h
Cooking classes, like those
offered through Publix
Aprons, give shoppers the
opportunity to learn a new
technique or skill.
in-store dieticians
| q u e n c h
In-store dieticians are at
shoppers’ service, helping to
make sense of all the
complexities of eating right.
wellness classes
| q u e n c h
Grocers are even partnering
with local health systems,
offering wellness classes that
extend beyond nutrition.
what’s driving this trend
| q u e n c h
increased
competition
what’s driving this trend
| q u e n c h
consumer
education
what you can do
• Cooking classes are largely unbranded; consider sponsoring
themed and/or seasonal classes.
• Use the cooking classes as an extension of your
research/consumer insight teams.
• Discover what classes are being offered in retail stores that
offer Snyder’s-Lance products and offer some that utilize
the Snyder’s-Lance product.• Consider sponsoring a class that showcases recipes
using Snyder’s-Lance products.
| q u e n c h
d ig i ta l t as tes
| q u e n c h
digital tastes Food and technology are coming together
like never before, changing the way food
looks, feels, is ordered, paid for, prepared
and
even consumed.
| q u e n c h
classifi cations of digital
tastes
• tangible• convenient• knowledgeable
| q u e n c h
tangible
| q u e n c h
The Foodini is an at-home 3D
printing appliance that aids in
food preparation. The Foodini
is currently seeking start-up
funding through Kickstarter to
bring the unit to the masses.
tangible
| q u e n c h
The Foodini is an at-home 3D
printing appliance that aids in
food preparation. The Foodini
is currently seeking start-up
funding through Kickstarter to
bring the unit to the masses.
tangible
| q u e n c h
Researchers have created a
“digital lollipop” that has
been
able to emulate certain
taste sensations.
convenient
| q u e n c h
Terminal F at the Philadelphia
Airport provides a technology
enhanced experience where
diners can order, check out
and even track the status of
their flights and car rentals.
convenient
| q u e n c h
Five Wendy’s locations on
Staten Island have embraced
a drive-through payment
system that utilizes EZ Pass
technology.
convenient
| q u e n c h
Domino’s and Ford have
partnered to allow for hands-
free ordering through the
vehicle’s SYNC system.
knowledgeable
| q u e n c h
An MIT student developed
Cheers, smart ice cubes that
change color to indicate when
you’ve had too much to drink.
knowledgeable
| q u e n c h
Near field communication
is on the fringe of becoming a
major distributor of
location-based coupons.
what’s driving this trend
| q u e n c h
discovery
what’s driving this trend
| q u e n c h
making
life easier
what you can do
• Pay attention to emerging trends in technology.
• Identify ways technology can enhance a product’s
experience, and experiment.
• Determine if technology can simplify the purchasing or
preparation of your product.
• Explore ways to deliver coupons or other utility via
near-field technology.
| q u e n c h
ext reme makeover : vend ing ed i t i on
| q u e n c h
extreme makeover:
vending edition
Often associated with unhealthy eating,
desperation and shame, vending machines are
getting makeovers that earn descriptions such as
fresh, gourmet, luxurious and entertaining.
| q u e n c h
49%f o r e c a s t e d C A G R b e t w e e n 2 0 1 0 - 2 0 1 6
vending categories
• gourmet to-go• fresh food• marketing machines
| q u e n c h
gourmet to-go
| q u e n c h
Beverly Hills Caviar LA
locations dispense $500
caviar by appointment only.
gourmet to-go
| q u e n c h
Sprinkles introduced New York
to its own cupcake ATM,
dispensing gourmet cupcakes
24/7.
fresh food
| q u e n c h
Farmer’s Fridge is canning
salads in mason jars for
vending in Chicago.
fresh food
| q u e n c h
The first of several by The
Box Brands, Burrito Box
dispenses fresh, unfrozen
burritos as well as free Wi-Fi
for those waiting.
marketing machines
| q u e n c h
Oreo launched a 3D cookie
printer vending machine
powered by Twitter with
flavors based on trending
Twitter topics.
marketing machines
| q u e n c h
Coca-Cola is combining
refreshing beverages with
unique experiences -- this one
here surprises couples with
moments of happiness for a
Valentine’s Day dance and
lights display.
what’s driving this trend
| q u e n c h
high
expectations
what’s driving this trend
| q u e n c h
convenience
what’s driving this trend
| q u e n c h
disruption
what you can do
• Take advantage of smart vending technology.
• Think about where your product typically can’t be
enjoyed, then ask “why not?”
• Consider the use of smart vending as part of a limited-
time social, sampling or publicity program.
• Use smart vending machines to manage inventory and
gather data about dates, times and demos of
purchasers.
| q u e n c h
about quench • We are food + beverage focused.
• We embrace a modern media-driven
communications philosophy.
• We propel brands by listening, guiding and
owning conversations.
| q u e n c h
B i m b o B a k e r i e s | 0 7 . 3 1 . 1 4 | f o o d t r e n d s v o l u m e 6