Tuscan regional policies for short food supply chains

International conference on the Local & Regional Food System Planning

Tuscan regional policies for short food supply chains

Asan City, South KoreaSeptember 7th, 2012

Vanessa Malandrin, Research Fellow University of Pisa

Tuscany region, Italy

Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerla

Tuscan areas for National

Development Plan

Yellow: urban areas

Green: intensive and specialized agriculture

Red: intermediate rural areas in transition

Orange: intermediate rural areas in decline

Blue: rural areas with general development problems

PSR Toscana_ versione 8_dicembre 2011 .doc 2

REGI ONE TOSCANA Articolazione in Toscana delle zone del Piano Strategico Nazionale

Legenda

• A – Poli urbani

• B – Aree ad agricoltura intensiva specializzata

• C 1 – Aree rurali intermedie in transizione

• C 2 – Aree rurali intermedie in declino

• D – Aree rurali con problemi complessivi di sviluppo

Direct Sell (1)

17% of tuscan farms are involved in it Agricultural products, animal products, on

farm processed foods (jam, juice, cheese ) Dlgs n.228/01 (Art.4), Orientation Law DS can be done on farm, but also

collectively; itinerantly, of in a fixed place Often associated with agroturistic activities

and in general with rural development

Direct Sell (2) It’s allowed to sell also other farmers’

products, but own ones must be prevalent; The previous law (n.59/63) remains valid for

farmers not signed in the “Register of Enterprises”

To present at local municipality the “Declaration of starting activity”

To respect all sanitary norms


Regional % of farms doing direct sell

Tuscany region is leader in Italy about 17% of its farms are doing DS

Source: National observatory on DS

Filiera corta: definizioni, numeri, tendenze nel contesto nazionale e regionale

I numeri

Torino, 7 ottobre 2009

Fonte: Agri 2000, Coldiretti - Osservatorio internazionale sulla vendita diretta

A z i e n d e c o n v e n d i t a d i r e t t a p e r r e g i o n e ( % )

0 , 02 , 04 , 06 , 08 , 0

1 0 , 01 2 , 01 4 , 01 6 , 01 8 , 0

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Number of farms with direct sell at national level

In 5 years 44% increase in the number of farms doing direct sell (2004-08).

Source: Agri 2000, Coldiretti – National observatory on DS

Filiera corta: definizioni, numeri, tendenze nel contesto nazionale e regionale

I numeri

3 5 . 0 0 0

4 5 . 0 0 0

5 5 . 0 0 0

6 5 . 0 0 0

2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8

Torino, 7 ottobre 2009

Trend di crescita,

in Italia

+ 44%

in 5 anni

(aziende)

Fonte: Agri 2000, Coldiretti - Osservatorio internazionale sulla vendita diretta

Numero di aziende agricole che pratica la vendita diretta

The “Short Food Supply Chain”

regional project The project is called “SFSC - Regional network for the valorization of agricultural products of Tuscany”

It has been approved by the regional government with DGR n. 335 in 2007

Aims of the project (1)• To recognize farmers an equal value for

their productions;• To foster the knowledge of certified tuscan

products and their characteristics;• To foster the consumption of local

products in their own area; • To reduce the environmental impact of

transports and to increase the consumption of seasonal products;

Aims of the project (2)

To keep alive the production of local foods, especially in marginal territories as potential touristic attraction

To increase the food turism in rural areas

To favour commercial agreements along the food supply chain

Economical aspects

With this project the Region gave subsidies to allow the start-up of the initiatives promoted by local institutions

The subsidies cover 80% of the total start-up costs, without obligation to recompensate the money

Initiatives financed by DGR 335 (1)

In the first stage, the project financed the following initiatives:

Farmers’ markets Direct sell shops FSC agreements Art&Food events

Initiatives financed by DGR 335 (2)

In the second stage (2009 / 2010), other two categories of initiatives were added:

Logistic: hosting farmers from other regions, which bring to the markets products not available in Tuscany

Special Projects: pilot projects with peculiar aspects of innovation and experimentation in promotion and communication

Direct Sell sites

Direct sell can be done in several ways:

In open spaces, itinerant or fixed Indoors, on farm or in the village/city On request: on farm or with home delivery Alone or collectively, sharing spaces with

other farmers


Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaVOLTERRA

, Tuscany Emporio del Gusto

Example of a collective space for direct sell

Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaVOLTERRA

, Tuscany Emporio del

Gusto

Dairy products from different farms are

exposed in the same refrigerator;

the name of producers is written

in front


Market of Montevarchi, Tuscany Indoor collective market, open every day

Farmers’ markets (1)

Orientation Law Dlgs n.228/01 introduced also the possibility of collective selling

Reg. CE 852/2004 - hygiene of food products Reg. CE 853/04 - specific norms for the

hygiene of animal products “The main responsibility for food safety is

attributed to the operator of the food sector” (Art.1 Reg. CE 852/2004)

Farmers’ markets (2)

Guided food tasting Presentation of local products with PGI,

PDO, DCO, Slow Food Presidia labels Expositions about local food culture Presentation of local high quality

restaurants Activities for market’s visitors


Market of Montevarchi Tuscany

n° 60 stands 3x3 m 20 big umbrellas 10 fridges 20 plexiglass exposers 65 tables 2x1 m lighting system +

electricity provision

2

Il documento è stato elaborato dal “gruppo di lavoro” del Comune di Montevarchi (Marco Noferi con la collaborazione di Claudia Panichi, Tamara Scarpellini) Hanno collaborato:

- per gli aspetti igienico amministrativi dott. Giovanni Terranova - per gli aspetti amministrativi: Stefania Vanni, Annarita Cristofani (Ufficio Attività produttive), Severiano Paolini (Ufficio Segreteria del Sindaco)

Montevarchi, febbraio 2007

Who else is involved?

Coldiretti (national farmers’ Union)

Slow Food: only for local producers, within the maximum distance of 40 Km from the marketplace

Farmers’ associations (Aiab, Biodinamics, …)

The case of raw milk direct sell Regg. (CE) 852/04 and 853/04 State/Regions agreement of 2007 Regional Decree DGR n.381/2007 Better quality and less expensive for

consumers Environmental benefits Economic advantages for the farmers www.milkmaps.com

http://www.milkmaps.com/


Automatic dispenser of milk in Tuscany

Raw milk is sold for 1 euro/liter and is possible to buy plastic or glass bottles from the dispenser.


Automatic dispenser in Ljubljana, Slovenia

Milk, cheese, yoghurt, bread, typical products


Direct sell of milk in Austria (2009)

Solidarity-based purchase groups

Since the approval of the Financiary Law in 2008 they are defined as:

“No profit associations created in order to buy and distribute goods to their adherents without surplus, with goals of ethics, social solidarity and environmental sustainability”

Thanks to this institutional recognition, they can perform their activities respecting the fiscal norms, being equalled to non commercial subjects (no profit)

Solidarity-based purchase groups (2)

Products quality, sustainability, solidarity, relationship consumer – producer;

Farm visits, lunches, debates, collective learning

Saving money vs alliance with producers (prices issue)

Independent from institutions vs political support

GAS National Network

Colombini Farm

and Social

Farming

Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaCorazzano Farm (1)

Tuscany

Women are preparing the boxes which will be be delivered to GAS members


Corazzano Farm (1) Shelf with products from different producers: pasta,

juices, oil, wine, jams


Solidarity purchasing groups: Instruments of sobriety and good use of one’s own

time

Examples of Logo and slogan of GAS groups


GAS and Districts of Solidary Economy Territories in movement

Branches• Quality consumption with short

food supply chain• Fair economy• Ethical values• Organic farming• Green economy• Sustainable lifestyles

Roots• Local Public Administration• Citizens and associations of

the territory• GAS

Ground level• To build the future together• Protect the future

Conclusions

To project and design carefully the initiatives according to the target of consumers (place, timetable, mechanisms to attract people, communication aspects)

To develop innovative and light forms of logistic support to make easier the management of orders and deliveries, also to optimize the transports

There is an emerging need for coordination, control and guarantee, which we cannot leave to spontaneous solutions

Thank you!!

International conference on the Local & Regional Food System Planning

The Pisa Food Plan

Asan-city September 7th, 2012

Professor Gianluca BrunoriVanessa Malandrin, Junior researcher

Pisa University

Background

Tuscany focus on local / locality food and rural development

Intense activity of support of short food chains

Municipalities involvement Lively consumers’ groups Academic attention beyond specialists A forward looking politician Interest of the Regional development

agency

Fate clic per modificare il formato del testo della struttura Secondo livello

struttura− Terzo livello

struttura Quarto livello

struttura− Quinto

livello struttura

− Sesto livello struttura

− Settimo livello struttura

− Ottavo livello struttura

Nono livello strutturaFare clic per modificare gli stili del testo dello schema

− Secondo livello Terzo livello

− Quarto livello» Quinto livello

Initiatives in Pisa

Fruit in the school Major’s water Foodmile campaigns School food Farmers’ markets GAS Urban gardening Guerrilla gardening Biodiversity festivals Seed savers

School procurement Labelling footprint Sustainable fairs Sustainable Shoppers Zero Km restaurants Snack dispensers Footprint calculator Last minute market Boycott KitKat Workshops on

sustainable food Slow food

The need for integration

Food

Health

SocietyEnvironmentEconomy

How to open a new field of policy in times of economic

crisis and budget cuts?

The city as a socio-technical system

actorsartifactsrules

Consumers as drivers of change

Perform freedom of choice in a radical way;

Participate to food movements aimed at changing rules of the food system;

Co-produce new systems of food provision;

Reconfiguring the way food is embodied into socio-technical practices.

Food planning

Collecting information Setting goals Circulating information Coordinating efforts Mobilising resources

Encounters

Ad hoc meetings− Network of academics− Network of civil society− Network of health operators− Network of local administrators− Network of food enterprises

School food commissions Pianodelcibo web 2.0

Untapped resources

Academics Students Voluntary work Web activists Parents

What have we learned?

Learning processes

?

Pianodelcibo web 2.0

Sharing resources (photo, video, events, bibliography)

Documenting activity Activating forums Keeping networks alive


Pianodelcibo web 2.0 - The website

http://pianodelcibo.ning.com/

Reflections

Food planning as social innovation / social learning

The relevance of distributed knowledge / the role of brokering

Market alone won’t work / The role of social capital

The role of web democracy

Thank you!

Contacts: Vanessa Malandrin

[email protected]