Upload
marketing-recon
View
51
Download
1
Embed Size (px)
Citation preview
SEARTS SUPPORTERS – THANK YOU!
Kathy Hamilos
M. Kristine Fisher
Many others & In kind & raffle donors who
Supported Celebrate Wearable Art II & Tonight's Event
SEARTS CALENDAR
2013 January/February March/April May/June
• ANNUAL MEETING – PK &
MONTSERRAT PRESIDENT
KEYNOTE
• BASS ROCKS CALLS TO
ARTISTS
• ARTS & CULTURAL
EXCHANGE = CULTURAL
ORGS MTG
• NEW CULTURAL DISTRICTS
ANNOUNCED
• BASS ROCKS OPENING
• ARTS & CULTURAL
EXCHANGE AT RAA
July/August
• CAPE ANN CERAMICS
FESTIVAL
• ARTS & CULTURAL
EXCHANGE AT BEAUPORT
• APPROVAL OF MOBILE APP
PROJECT FOR CULTURAL
DISTRICTS
• CELEBRATE WEARABLE ART II
• ARTS & CULTURAL EXCHANGE
AT NORTH SHORE ART ASSN
• WEARABLE ART & HOME
DÉCOR SHOW MIDDLE
STREET WALK
• ARTS & CULTURAL ORGS
MTG IN JANUARY 2014
SNAPSHOT OF
2013
2014 NOMINATED OFFICERS
James Caviston, President
Matt Cegelis
Vice-President (& Membership)
Bethe Palmer, Treasurer
Bill Bode,
Secretary
Chair
(& Board Devt)
J.Ganim-DeFalco
OPERATING SUMMARY
Total Income Total Expense Net Income
Oct '10 - Sep 11 $62,648 $39,680 $22,968
Oct '11 - Sep 12 $34,434 $40,757 $(6,323)
Oct '12 - Sep 13 $68,375 $44,961 $23,414
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
seARTS Operating Summary
SOURCES OF INCOME & EXPENSE
Oct '10 - Sep 11 Oct '11 - Sep 12 Oct '12 - Sep 13
Travel and Meetings 0.0% 0.7% 0.1%
Other Types of Expenses 3.5% 2.8% 1.2%
Operations 3.3% 3.9% 1.9%
Website Maintenance 0.0% 6.7% 4.0%
Fiscal Agency Services Expense 5.5% 33.1% 15.6%
Program/Project Expenses 19.2% 24.3% 19.9%
Fundraising Expenses 11.1% 0.0% 5.3%
Contract Services 19.4% 44.9% 17.1%
Business Expenses 1.3% 2.0% 0.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
140.0%
seARTS Operating Expenses
BASS ROCKS ART LOAN PROGRAM 2014 is the 7th year
$14,000 worth of Art Sold
125 Artists’ Work shown
[jackie]
Photo Credit: Tom Cox
Save the Date:
Opening Reception
May 28th, 2014
CELEBRATE WEARABLE ART IISEPTEMBER 29, 2013
230 Attendees at CruiseportGloucester
Raised approximately $29K for seARTS including key sponsors
Sold + $18K worth of Wearable Art
Spring 2014 Coverage by Cape Ann Magazine & Art New England
CWA III Save the
Date:
Sunday, Sept. 27,
2015
WEARABLE ART & HOME DÉCOR SHOW –SAUNDERS HOUSE – DECEMBER 2013
20 artists in new categories
$10,000 in sales
$1200 to seARTS
Library Raffle - $350
Photo Credit: Matt Cegelis
SEARTS FISCAL AGENCY
• Newly Released Film to be
shown at Salem Film
Festival: Kasheer: Art, Culture
and the Struggle for Azadi
• Cape Ann Ceramics Festival
• Cape Ann Cultural Districts
Mobile App
CAPE ANN CULTURAL DISTRICT MOBILE APPCollaboration 4 Cultural Districts + Chamber + seARTS
Content
Marketing & Promotion
[anne]
INITIATIVESArts & Cultural Exchange Meetings
Cultural Districts = Mobile App
Membership
Website Improvements
Partnerships
Artists + Arts &
Cultural Venues
ARTS & CULTURAL – MEMBER EXCHANGE NIGHTS
June Rockport Art Association
August Beauport
October North Shore Art Association
February 2014 Trident Gallery
[matt]
PASS IT ON –CAPE ANN IS A WORLD CLASS ARTS
DESTINATION
Arts & Cultural Assets
Audiences
Channels
Message
Story Elements
MARKETING = COOPERATION-SHARING, COMMUNICATION
Media + Online Influencers
Social Media
Visibility-Building Strategies
Artist Census
Cape Ann Arts Guide
RELATIONSHIPS THAT MATTER
FoundationsSponsorsEducational InstitutionsPrivate FundingOther collaborative organizations[james]