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2014.10.31 - CitYsens' Presentation at IE

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Page 1: 2014.10.31 - CitYsens' Presentation at IE
Page 2: 2014.10.31 - CitYsens' Presentation at IE

November 2013

Page 3: 2014.10.31 - CitYsens' Presentation at IE
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PEDRO PRIETO

FOUNDER

PHD IN COMPUTER SCIENCE

JAVIER BARDON

MARKETING DIRECTOR

RAMÓN NAUSÍA

VIDEO PRODUCTER & AGENCY OWNER

CARMEN HERRERA

SENIOR EDITOR @

SM GRoup

ENRIQUE SANTOS

CTO

Team

JANO BELLO

SOFTWARE

ENGiNEER

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What is the pain we are tryingto solve?

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Key Prime Prospects & Issues they face today

FIND INTERESTING SOCIAL / CIVIC INITIATIVES AROUND

DISCOVER PEOPLE WITH SIMILAR INTERESTS

GET ALERTS ON WHAT´S COMING

THEY WANT TO BE HEARD (and lobbying)

POST & AMPLIFY EVENTS AND INITIATIVES

GET RELEVANT DATA (IN REAL TIME)

FIND CITIZENS BEYOND FFF

SHARE DOCUMENTS, PICTURES, VIDEOS, ETC

KNOW WHAT IS HAPPENNING IN THE LOCAL CONTEXT

POST THEIR OWN LOCAL INITIAVES

RESEARCH & POOLS

Page 8: 2014.10.31 - CitYsens' Presentation at IE

People say

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What does ?

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Four concepts that capture the idea

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Key Metaphor

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Dashboard main interface

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Where are we right now?

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Road Map – Recent & Upcoming Milestones

CONCEPT TEST IN SCALABLE AREA

RESULTS PROVE THE STRENGHT OF THE IDEA

LAUNCH SYSTEM IN “SUPPORT” AREAS

NATIONAL EXPANSION BY END OF 2015 - INTL. TEST?

0

50

100

150

200

0

1000

2000

3000

4000

5000

6000

Unique Visits Published Events

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Challenges Ahead(or where do we need your help )

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Do we really need such a system?

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Strategic areas where we need help

How can we build an

efficent “Bottom Up” process?

At what point in time should we involve local goberments and/or private companites?

Go to marketWhich should be our key

revenue steams?

How much do we charge?

FREMIUM model? If so,

which services are free, which are to be paid?

Revenue

Model

Expansion

StrategyWhich are the right metrics to use

for the project?

What is success and what is NOT?

When do we jump to the

following territory?

Defying Success

What is the right message

for each Prime Prospect?

What is the most efficent way

to deliver it?

Is our “territory by territory” approach the right one?

How do we prioritize areas?

When should we start the

international expansion?

Concept Sell

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Fin

“Life's most persistent and urgent question is, 'What are you doing for others?”

(Martin Luther King Jr.)

Thank you