xyzu.org

ASSOCIATION MUST-HAVES TO GROW MILLENNIAL MEMBERSHIP3

Once, people joined associations out

of tradition and expected need

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But today, 62% of associations are

experiencing flat or declining membership

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And that decline is most prevalent

among younger generations

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Source: ASAE

In fact, 80% of members are at risk

of dropping membership

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What’s happening? We’re experiencing

the biggest demographic shift in history.

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1995 2016

THE SILENT GENERATION has dropped from 18% to 1%

GEN X’ers have gone from 31% 29%

BOOMERS have dropped from 49% to 33%

MILLENNIALS have grown from 0 to 36%

GEN Z is just starting to appear 0 to 1%

THE GREATEST GENERATION has gone from 2% to 0

Source: Pew Research Center

1995 2016

The workforce is dramatically changing

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Each generation has been

influenced in unique ways

Gen Z 1996 - 2012

• Smartphones

• Always On

• TBD…

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Boomers 1946 - 1964

The Me Generation

70’s Radicals, 80’s Yuppies

Civil Rights

Millennials 1982 - 1995

Digital Natives

Trophy Kids

Recession, Terrorism

Gen X 1965 - 1981

Latchkey Kids

High Divorce Rates

Loss of American Dream

Gen Z 1996 - 2012

Always On, Smartphones

Snapchat, Vine

Diversity, Inclusion

So, how do you grow membership

with younger generations?

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1

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Have 30 conversations with

30 people under 30 in 30 days. Get to know them. Learn about their values, goals + ideas.

Deliver value where, when + howyour audience wants to receive it.

2

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SELL

3 Share information, don’t hard sell.

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Use independent research to protect against

natural biases and ensure a strategy that works.

Recommendations + Resources

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Take the #1 course helping associations grow.

Recommendations + Resources

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MillennialsToMembers.com

• See this client success story

• Read the book: Knowing Y

• Get free trends + insights

• Contact XYZ U about how we can

help your organization

Want to learn more?

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A few association client results…

“XYZ University helped us improve growth, and

increase membership retention to 92%.”

“XYZ University quickly engaged our task force, guiding

our tough discussions to uncover how we can grow.”

“XYZ University’s expertise on Millennial membership

is second to none. They help us engage younger

generations and stay relevant.”

“Our membership grew 13.5% after hiring XYZ

University, and 27% in the three following years.”

Founded by Sarah Sladek,

XYZ University helps organizations

attract, engage + develop new generations

of members, customers + employees.

SPEAKING TRAINING RESEARCH BOOKS CONSULTING

xyzu.org