47

3479次行政院會:交通部 邁向千萬旅客觀光大國報告

Embed Size (px)

Citation preview

  • 2

  • 3

  • 300 (98-103) (104-107)

    8 2.7 96 371 104 1,000

    6

    96%

    334%

    4 4

    13 16 4 1

    SARS 65100 78200

    94300

    98400

    99500

    2,004,126

    4,395,004

    3,378,118

    1,008,126

    5,567,277

    60 65 78 94 98 99100101102103 1

    100600 6,087,484

    1

    101700 7,311,470

    102800

    1

    8,010,000

    1

    9,910,204 103900

    104

  • 5

    WEF (World Economic Forum) 104102GDP

    (%) 96 102

    1.33 2.52

    0.21 0.31

    0.60 1.04

    1.14 0.50

    6.65 13.38

    5.37 6.19

    7.52 6.58

    6.35 11.26

    4,450 8 2.6 96 1,712 (51) 104 4,450( 148)

    GDP 2.78% > 2% 96 1.33% 103 2.78 %

    99 90 2%

    1,712 1,8712,253

    2,7593,260

    3,485 3,668

    4,438

    1.33%1.48%

    1.80%2.03%

    2.37% 2.48%2.52%

    2.78%

    0%

    1%

    2%

    3%

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    96 97 98 99 100 101 102 103

    (%) GDP

    !!

  • 6 103

    1.568 1.4 96 1.1 103 1.56

    100

    3,0928 1.4 96 2,193 103 3,092

  • 7

    7

    7,5308 1.9 96 3,905 103 7,530

    GDP 4.72%8 1.6 96 3.02% 103 4.72%

    1,712 1,871 2,253 2,759

    3,260 3,485 3,6684,438

    2,193 1,842 1,828

    2,381

    3,103 2,699 2,721

    3,092

    -

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    8,000

    96 97 98 99 100 101 102 103

    3,905 3,713 4,081

    5,140

    6,363 6,184 6,389

    7,530

    GDP 3.02% 2.94% 3.28% 3.78% 4.63% 4.40% 4.39% 4.72%

  • 8

    ()

    97 847 104 1,300 8 1.5

    97 54 104 158 8 2.9

    (1011,528)

    847 814 942958 1,024

    1,105 1,184

    1,158

    55 58 61

    124 130 135 140158

    -200

    -150

    -100

    -50

    0

    50

    100

    150

    200

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    1,800

    2,000

    97 98 99 100 101 102 103 104

    ()

    1,300 ()

    (1-10)

  • 9

  • 10

    9

    7

    34

    Taiwan-the Heart of Asia

    Time for Taiwan

  • 37,733 95,853 ()

    20,568 27,630

    34,65850,770

    8,56811,906

    3,985 4,640

    13.2

    18.8

    96 10411 96 10411

    10

    19

    11 10411

    44.6% 90%

    2,776 3,550

    90 (21,171) 116 (27,179)

    2,645(102,326) 2,991(136,932)

    2,301( 9,192) 5,709(23,043)

    24 25

    10411

  • 12

    977

    1047

    853 56,411 31 6,709 822 49,702

    1,971

    1,468 510 958

    363

    1048

    105

    178 13,477 25 5,827 153 7,650

    1,209

    3,544

    8 3,5448 1.9

  • 994,450 98-learning 104

    99442JTB

    13

  • 14 14

    4

    14

    90 100 101 102 102

  • 15

    217101

    326 ( ISOHACCP

    (9810411)

    7019611104209681%

    20

    Sheraton

    Keio Plaza Nikko

    Regent

    Hyatt Hotel Shangri-la

    Westin

    Four Points Prince

    sunroute

    Holiday Inn

    Novotel

    Crown Plaza

    Kagaya

    Le Meridien

    W Hotel Okura Hotel

    Millennium

    Mandarin Oriental

    Marriott

  • 16

    1~5 1~3 3~5

    98605

    101579

  • 17

  • 18

  • 97-100101-104314

    88% 97 2,918 103 4,139 40% 97 671 103 942

    WTTC 2

    CNNGO WTTC (World Travel and Tourism Council )

  • - - -

    - - - -

    - - -

    -

    21

  • -

    - -

    22

  • 23 ~

    http://blog.udn.com/yangmei320/12944851

    http://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKDW6K6kyMcCFQknlAodppAKUQ&url=http://blog.udn.com/yangmei320/12944851&ei=CH_eVaCyCYnO0ASmoaqIBQ&psig=AFQjCNG0diEL4d6EV376e0W1ZQ_QANvxYw&ust=1440731168399952

  • ~

    24

    http://www.eventaiwan.tw

    1024147

    (2)

    235(6-9)

    (7-10)

    (10~1)

    (10-11)

  • 105222()~36()

    2015

  • -KOM

    10432412105KOM

    1.0

    1.1

    2.02.2

    3.7

    5.0

    10.0 11.0

    0.0

    2.0

    4.0

    6.0

    8.0

    10.0

    12.0

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    101 102 103 104

    410110431.2

    2014SBSKOM6

    2014Le Cycle KOM

    //KOM_90sec_ONLINE_REV 5th.mov

  • 27

  • 99

    20

    10439

    1,150

    104

    17.9%

    28

    /102CF.avi

  • 26

    132

    129

    13

    -13

    -3

    29

    93510311

    981010330

    1

    /10430.mp4

  • i3 travel

    i3 travel

  • i3 travel 2015 APEC Car-free days in Seoul

    1031123

  • P32 32

    1

    98-101

    41,203

    103104~107

    104

    1

    968

    235

    122

    (11)104

    5,689

  • 33

  • BUSINESS INSIDER 20166

  • 35

    National Geographic Traveler 201520 Lonely Planet 201510 New York Times 2014 11 CNN 10 CNN 201510 Lifestyle9 2 4Travel

    35

  • 36

    LOGO

    36

    BRANDING

    SLOGAN

  • 37

    MV.mpg

  • 38

    97718 100622

    3,000 5,000 (102.4.1)

    500 5,000 (104.9.21)

    13 31 3 47

    ()

    (1,000) (104.5.1)

  • (1-11)

    39

    33855.95%1451.74%1348.75%23.4%9

  • ()

  • 10349,3661041150,597

    41

    (ACF)1026,000

    103

    104(ACC)

    10316924

    80

    201510 10318

  • 500 200

    42

    (8) (30)

    (4) (7)

  • 43

  • (104-107)

    44

    1041,0304,450

    1071,1705,000

  • 45

  • 46

    1031810720

    1033,0921073,300

    1034,4381075,000

    107

  • 47