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3
300 (98-103) (104-107)
8 2.7 96 371 104 1,000
6
96%
334%
4 4
13 16 4 1
SARS 65100 78200
94300
98400
99500
2,004,126
4,395,004
3,378,118
1,008,126
5,567,277
60 65 78 94 98 99100101102103 1
100600 6,087,484
1
101700 7,311,470
102800
1
8,010,000
1
9,910,204 103900
104
5
WEF (World Economic Forum) 104102GDP
(%) 96 102
1.33 2.52
0.21 0.31
0.60 1.04
1.14 0.50
6.65 13.38
5.37 6.19
7.52 6.58
6.35 11.26
4,450 8 2.6 96 1,712 (51) 104 4,450( 148)
GDP 2.78% > 2% 96 1.33% 103 2.78 %
99 90 2%
1,712 1,8712,253
2,7593,260
3,485 3,668
4,438
1.33%1.48%
1.80%2.03%
2.37% 2.48%2.52%
2.78%
0%
1%
2%
3%
0
1,000
2,000
3,000
4,000
5,000
6,000
96 97 98 99 100 101 102 103
(%) GDP
!!
6 103
1.568 1.4 96 1.1 103 1.56
100
3,0928 1.4 96 2,193 103 3,092
7
7
7,5308 1.9 96 3,905 103 7,530
GDP 4.72%8 1.6 96 3.02% 103 4.72%
1,712 1,871 2,253 2,759
3,260 3,485 3,6684,438
2,193 1,842 1,828
2,381
3,103 2,699 2,721
3,092
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
96 97 98 99 100 101 102 103
3,905 3,713 4,081
5,140
6,363 6,184 6,389
7,530
GDP 3.02% 2.94% 3.28% 3.78% 4.63% 4.40% 4.39% 4.72%
8
()
97 847 104 1,300 8 1.5
97 54 104 158 8 2.9
(1011,528)
847 814 942958 1,024
1,105 1,184
1,158
55 58 61
124 130 135 140158
-200
-150
-100
-50
0
50
100
150
200
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
97 98 99 100 101 102 103 104
()
1,300 ()
(1-10)
9
10
9
7
34
Taiwan-the Heart of Asia
Time for Taiwan
37,733 95,853 ()
20,568 27,630
34,65850,770
8,56811,906
3,985 4,640
13.2
18.8
96 10411 96 10411
10
19
11 10411
44.6% 90%
2,776 3,550
90 (21,171) 116 (27,179)
2,645(102,326) 2,991(136,932)
2,301( 9,192) 5,709(23,043)
24 25
10411
12
977
1047
853 56,411 31 6,709 822 49,702
1,971
1,468 510 958
363
1048
105
178 13,477 25 5,827 153 7,650
1,209
3,544
8 3,5448 1.9
994,450 98-learning 104
99442JTB
13
14 14
4
14
90 100 101 102 102
15
217101
326 ( ISOHACCP
(9810411)
7019611104209681%
20
Sheraton
Keio Plaza Nikko
Regent
Hyatt Hotel Shangri-la
Westin
Four Points Prince
sunroute
Holiday Inn
Novotel
Crown Plaza
Kagaya
Le Meridien
W Hotel Okura Hotel
Millennium
Mandarin Oriental
Marriott
16
1~5 1~3 3~5
98605
101579
17
18
97-100101-104314
88% 97 2,918 103 4,139 40% 97 671 103 942
WTTC 2
CNNGO WTTC (World Travel and Tourism Council )
- - -
- - - -
- - -
-
21
-
- -
22
23 ~
http://blog.udn.com/yangmei320/12944851
http://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKDW6K6kyMcCFQknlAodppAKUQ&url=http://blog.udn.com/yangmei320/12944851&ei=CH_eVaCyCYnO0ASmoaqIBQ&psig=AFQjCNG0diEL4d6EV376e0W1ZQ_QANvxYw&ust=1440731168399952
~
24
http://www.eventaiwan.tw
1024147
(2)
235(6-9)
(7-10)
(10~1)
(10-11)
105222()~36()
2015
-KOM
10432412105KOM
1.0
1.1
2.02.2
3.7
5.0
10.0 11.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
101 102 103 104
410110431.2
2014SBSKOM6
2014Le Cycle KOM
//KOM_90sec_ONLINE_REV 5th.mov
27
99
20
10439
1,150
104
17.9%
28
/102CF.avi
26
132
129
13
-13
-3
29
93510311
981010330
1
/10430.mp4
i3 travel
i3 travel
i3 travel 2015 APEC Car-free days in Seoul
1031123
P32 32
1
98-101
41,203
103104~107
104
1
968
235
122
(11)104
5,689
33
BUSINESS INSIDER 20166
35
National Geographic Traveler 201520 Lonely Planet 201510 New York Times 2014 11 CNN 10 CNN 201510 Lifestyle9 2 4Travel
35
36
LOGO
36
BRANDING
SLOGAN
37
MV.mpg
38
97718 100622
3,000 5,000 (102.4.1)
500 5,000 (104.9.21)
13 31 3 47
()
(1,000) (104.5.1)
(1-11)
39
33855.95%1451.74%1348.75%23.4%9
()
10349,3661041150,597
41
(ACF)1026,000
103
104(ACC)
10316924
80
201510 10318
500 200
42
(8) (30)
(4) (7)
43
(104-107)
44
1041,0304,450
1071,1705,000
45
46
1031810720
1033,0921073,300
1034,4381075,000
107
47