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Neelay Bhatt, Vice President, PROs Consulting
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1. Understand and prioritize needs
2. Use resources to get results
Identify Needs Prioritize Allocate Resources and Track Them
Discuss and Share in Your Chat Box
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 Census 2008 Estimate
2013 Projection
2018 Projection
2023 Projection
All others combined
Black Alone
Asian
White Alone
Athens-Clarke County, Population by Race
Tapestry Segment Percent Percent Index
04. Boomburbs 31.2% 2.2% 140002. Suburban Splendor 20.0% 1.7% 115136. Old and Newcomers 11.2% 2.0% 57207. Exurbanites 5.9% 2.5% 23818. Cozy and Comfortable 5.8% 2.8% 203
74.1% 11.2%
01. Top Rung 4.5% 0.7% 64912. Up and Coming Families 4.4% 3.4% 13033. Midlife Junction 4.0% 2.5% 16014. Prosperous Empty Nesters 3.2% 1.8% 17206. Sophisticated Squires 3.0% 2.7% 110
19.1% 11.1%
Carmel - Clay Households
U.S. Households
Data◦US Census◦ESRI◦SGMA◦Outdoor Rec. Participation Report
71%
46%
36%
35%
32%
19%
11%
10%
5%
3%
6%
Activity Guide
Newspaper
Flyers/newsletter
Street banners
From friends and neighbors
Website
Promotions at ORPD events
Materials at ORPD facilities
Conversations with staff
E-mails
Other
0% 20% 40% 60% 80%
Q14. Ways Respondents Learn About ORPD Programs and Activities
by percentage of respondents (multiple choices could be made)
Source: Leisure Vision/ETC Institute (July 2010)
Crowdsourcing◦Chaordix◦MindMixer◦99designs◦PeakDemocracy.com
Community Benefit
Individual Benefit
Community Benefit
Individual Benefit
Parks Maintenance Facility Operations & Rentals Program management Policies & Procedures
Turf Maintenance Community Center Aquatics & Public Sw im Pricing
Athletic Field Maintenance Sport Complexes Health & Fitness Earned Income
Water Management Park & Field Rental Youth Sports Sustainability
Playground Safety Pool Maintenance Adult sports Sponsorship
Parkw ays, Median and Right of Way Hospitality / Facility Planning Youth & Teen Development Partnership
Senior Center Youth Class Budget Development (Management)
Urban Forestry Tennis Center Adult Classes & Programs Coordination
Tree Maintenance Golf Management Senior Programs Marketing
Risk / Liability Special Events Website
Community Events Social Netw ork
Long Range Open Space Planning Cultural Programs Program Guide
Open Space / Preserve Maintenance Environmental Education Business Management
Nature Reserve Enhancement Tennis Coordination of All Processes
Legend
Red = Have to Do (Essential) “Core Service”
Blue = Should Do (Important)
Green = Nice to Do (Discretionary)
AdministrationLand Management Facility Management Program Management
Los Angeles
Program Priority Rankings by Age
Overall Ranking
Ranking: U 35
Ranking: 35 - 49
Ranking: 50 - 64
Ranking: 65+
Adult fitness & wellness programs 1 1 3 1 2Special events/festivals 2 2 2 2 8Nature/environmental programs 3 6 4 3 6Walking/biking groups 4 13 6 7 4Family programs 5 3 5 10 12Adult continuing education programs 6 8 11 5 3Adult art, dance, performing arts 7 7 9 8 10Youth swim programs 8 4 1 14 17Water fitness programs 9 12 15 6 5Senior programs 10 21 22 4 1Adult swim programs 11 15 8 9 9Adult sports programs 12 5 19 11 7Outdoor adventure programs 13 9 13 12 14Youth sports programs 14 14 7 18 16Youth fitness & wellness programs 15 16 14 21 19Martial arts programs 16 18 17 15 15Before & after school programs 17 10 16 19 18Youth art, dance, performing arts 18 19 12 16 21Youth summer camp programs 19 17 10 20 20Pre-school programs 20 11 18 22 23Golf programs 21 20 20 13 13Programs for people with disabilities 22 23 23 17 11Gymnastics & tumbling programs 23 22 21 23 22
Los Angeles
Facility / Amenity Priority Rankings by Race
Overall Ranking
Ranking: Hispanic
Ranking: Black
Ranking: Asian
Ranking: White
Ranking: Other
Walking and biking trails 1 1 1 1 1 1Small Neighborhood Parks 2 2 3 3 2 2Indoor Fitness and Exercise Facilities 3 6 4 2 8 4Indoor Pools / Aquatic Facilities 4 4 2 5 4 6Nature Trails 5 13 13 4 3 14Shelters and Picnic Areas 6 3 5 10 13 3Indoor Running / Walking Tracks 7 8 9 7 14 8Outdoor Swimming Pools 8 5 8 17 9 5Indoor Gyms 9 9 11 6 15 9Large community parks and regional parks 10 10 14 13 7 10Playground Equipment 11 7 7 15 16 7Community Gardens 12 15 12 9 6 15Pocket Parks 13 16 15 14 5 13Nature / Environmental Center 14 14 10 11 11 16Indoor Community Centers 15 11 6 8 18 11Outdoor Amphitheater 16 19 16 16 12 19Off-leash dog park 17 21 20 20 10 22Outdoor Tennis Courts 18 22 18 12 19 20Outdoor Basketball courts 19 18 17 19 21 18Youth Soccer Fields 20 12 23 23 22 12Golf Courses / Driving Ranges 21 26 22 18 17 26Outdoor Splash Parks 22 17 19 22 20 17Skate Parks 23 23 21 24 23 23Outdoor Volleyball courts 24 25 24 21 24 25Adult Soccer Fields 25 20 29 25 27 21Youth Baseball Fields 26 24 27 28 25 24Youth softball fields 27 27 28 29 29 28Adult Softball Fields 28 29 30 27 26 29Youth Football and Rugby Fields 29 28 25 30 30 27Equestrian Trails 30 30 26 26 28 30
Your job is not to be easy on people, it is to make them
better.
If You Don’t Use Performance Metrics To Measure Results, You
Can’t Separate Success from Failure
TrackingTracking PerformancePerformance
If You Can’t Recognize Success, You Can’t Continue Doing It
TrackingTracking PerformancePerformance
TrackingTracking PerformancePerformance
If You Can’t Recognize Failure,
You Can’t Correct It
If You Can’t Demonstrate Success, You Can’t Win Your ______’s Support
TrackingTracking PerformancePerformance
Discuss
SampleSample
PerformancePerformance
MetricsMetrics
Discuss and Share in Your Chat Box
Customer Retention Rates Cost Recovery Goals (Direct and Indirect Cost
Recovery)◦ Marketing Return on Investment◦ Cost / Acre (S.F.) Maintained◦ Cost per New Customer◦ Cost per Friend / Follower
Facility Utilization Earned Income Generated per FTE Volunteer Hours against Paid Hours
SampleSample PerformancePerformance
MetricsMetrics
Identify (and Anticipate) Needs
Prioritize (and Say ‘No’)Allocate Resources and Track Them (Then Repeat it)