Office of the Director of National Intelligence

PUBLIC AFFAIRS OFFICE - INNOVATION TEAM

IN THE IC WE LIKE CODE NAMES

DOSSIER: AGENT 87A

* Sleeper Agent, Cold War-Era Operative

* Infiltrated in 1987, Hiding in Plain Sight

* Activated in 2007, Now a Key Asset

WHAT IS AN ANIMATED GIF?

* Multiple Image Frames in a Single File

* Format Introduced by CompuServe (87A)

* Improved by Netscape in 1989 (89A)

* Perfected By Millennials (Present Day)

WHY WE USE ANIMATED GIFS

Because They Are Trendy?

WHY WE USE ANIMATED GIFS

Because They Are Trendy?

We are:

* Responding to desire for novelty &

immediacy

* Acknowledging the public’s content

saturation

HOW WE USE ANIMATED GIFS

Capture a Moment

HOW WE USE ANIMATED GIFS

Convey a Feeling

Capture a Moment

HOW WE USE ANIMATED GIFS

Convey a Feeling

Create a Narrative

Capture a Moment

HOW WE USE ANIMATED GIFS

Convey a Feeling

Create a Narrative

Show a Process

Capture a Moment

HOW WE USE ANIMATED GIFS

Convey a Feeling

Create a Narrative

Show a Process

Condense Information

Capture a Moment

HOW WE USE ANIMATED GIFS

Convey a Feeling

Create a Narrative

Show a Process

Use as Infrastructure

Condense Information

Capture a Moment

EXPLORING THE POSSIBLE

Gif By Rebecca Mock

RebeccaMock.tumblr.com

Gif By Drew Tyndell

Studio.DrewTyndell.com

Gif By Robin Davey

RobinWDavey.tumblr.com

Gif By Bill Domonkos

BillDomonkos.tumblr.com

MAKING IT HAPPEN

Animated Gifs Are an Ideal Format for an

Information-Saturated Audience

Defining Your Opportunities To Use Them Is

More Important than Specific Tools or Raw

Materials

The Barrier to Entry is Lower Than You

Think, So Immerse Yourself in What is

Possible