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Are Your Grassroots Efforts Generating Enough Buzz?
Today’s Participation
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• During today’s webinar, attendees will be in listen-only mode.
• If you are experiencing audio issues, please use the chat box to contact the webinar host.
• Submit text questions: Q&A addressed at the end of today’s webinar.
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Mike Panetta – Partner, Beekeeper Group
Mark Reilly – Vice President, Cision Government Relations
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Take a Step Back
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Grassroots Program Pieces
SEOTracking
Capabilities
SocialMedia Mobile
Influencers
RealWorldEvents
ShareableContent
GrassrootsWebsite
GrassrootsCRM
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Grassroots Then
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Grassroots Now
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GrassrootsDatabase
Take Action/ LetterWriting
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Link from call toaction email
The Internet
Direct Tweets
Direct Facebook PostYouTube Views
WYR Posts
AlternateCWC Channel
Google AdWords
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Take Time To Build a Grassroots Progam
It takes time to be able to grow a grassroots program.
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Know Your Supporters
Are they more than just names on a list? What do they care about?
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Passive Supporter Tracking
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Active Supporter Tracking
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Track and Leverage Data
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What Works with Your Supporters?
Testing of messages and reactions to them is critical.
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Reach Your Supporters Where They Are
People use different platforms, devices, and activities.
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Responsive Design / Mobile Optimized
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Other Social Networks
Just because you aren’t on it, doesn’t mean it doesn’t exist!
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A Note on Millenials
Generation is more comfortable with the technology, but thing that really separates them is that they are young.
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Reference Links
• Grassroots Program Tips http://www.cision.com/us/2016/03/free-white-paper-defend-against-crises-with-grassroots-support/
• CMF: #socialcongress http://www.congressfoundation.org/projects/communicating-with-congress/social-congress-2015
• PAC National Grassroots Conference http://pac.org/conferences/grassroots
• Mike Panetta Bio:http://www.beekeepergroup.com/staff/mike-panetta/
