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For more information on how to prepare your organization for a CRM initiative, please download Making Your CRM Aspiration a Reality TeamHeller.com/crm-reality/
About Heller Consulting
Experience Places People Focus 20 Years
1,500+ Clients 3,000+ Projects
San Francisco Chicago New York Boston Austin
35 People: Smart Skilled
Committed
Serve solely nonprofits
All consultants have worked in
nonprofits
Connecting your systems
• CRM planning and software selection
• Systems Implementation • Optimizing your current
software
Connecting your team
• Streamlining business processes
• Change management solutions
• Team configuration and training
Connecting your community
• Direct response strategy
• Campaign creation • Engaging & activating
supporters
Heller’s Skills
White Papers: TeamHeller.com/resources/
Engagement Strategy • Marketing Automation • Taking Engagement Seriously • CMS Platforms: A Guide for
Nonprofits
CRM • State of CRM Whitepaper • Making Your CRM Aspiration a
Reality • CRMready Workshop • Engaging Constituents: Your
Strategies and CRM • Business Intelligence Tools
Review • Integrated Suites Review
Salesforce • Fundraising App Review Paper • NGO Connect: Maximizing its
Potential • NGO Connect & NPSP:
Choosing the Right Solution for You
• Advancement Connect: Advancement Solution for Higher Education
Please visit TeamHeller.com/resources/
The Disconnected Nonprofit
• Disconnected Constituent Records Stranded in Disconnected Systems
• Miscommunication, missed opportunity, compromised constituent experience, trust erosion
This is the impact on your constituents and you.
Constituent Engagement Strategy
• How do we want to relate to our constituents? • How do we want then to relate to each other?
• How do we want them to relate to us? • How can we all do more together?
Putting the constituent at the center of your thinking.
CRM Vision: The Connected Nonprofit
Mission
Donor Online Engagement
Guided by engagement strategy…
…Systems aligned, one record per
constituent
It’s a practical Plan for achieving your
CRM Vision
What is a CRM Roadmap?
It’s a Process for collaborating on and socializing the CRM opportunity at your
organization
It’s an Opportunity to articulate your
organization’s CRM Vision
1 2
3
CRM Roadmap: Contents
• CRM Vision • Constituent Engagement Journey • Technology & Operations Assessments • User Stories & Business Requirements • Solution Selection • Phased Adoption Approach • Platform & System Architecture • Implementation Plan • Project & Future Staffing • Change Management & Communication Plan • Business Case
CRM Roadmaps
don’t always, or even usually, contain all of
these items.
Tailor to the needs of your nonprofit.
!!!
Why do a CRM Roadmap?
Answers key questions for staff, management, board, stakeholders:
WHAT are we doing?
HOW are we doing this?
WHO is doing each piece?
WHEN will each piece happen?
WHY are we doing this? CRM Vision!
CRM Roadmap: Phased Adoption Approach
Legacy CRM
Legacy Email
Legacy Online
Donations
National Online
Presence
Campaign Online
Presence
Chapter Online
Presences
6
1 2
3
4
5
General Ledger
Missions &
Programs A
B
C
Chapter “CRM” Systems
Current Systems
For the complete slide deck and webinar recording, please visit
TeamHeller.com/webinar-building-crm-roadmaps-nonprofits/