© M

iche

l Rog

go /

WW

F-C

anon

1

“Two worlds, one planet”Business and NGO collaboration

Presented by Susan Roxas, Director, Marketing and Corporate RelationsWWF Greater MekongNov. 24, 2014

26 November, 2014 - 2

Agenda• Addressing increasing complexity • Why collaborate and what risks?• How we collaborate

We consume the natural resources of 1.5 planets yearly - WWF’s Living Planet Report 2014

Increasing complexity and interdependence of of impacts and issues

120 km of the Yangtze seriously affected

Had an effect on: • Shipping / transportation • Energy production (hydro power)

• Agriculture • Businesses in the watershed / delta

Global supply chains can have serious local impacts: water scarcity in Yangtze

Why Collaborate? “Two worlds, one planet”

Why Business works with NGOs*• Subject Matter Expertise• Gain credibility• Track emerging issues• Community Relations• Good Corporate Citizenship• Cause-related marketing• Large INGOs have influence

and the power to convene major players

Manage risk, strengthen investor relations, demonstrate sound

management

Manage risk, strengthen investor relations, demonstrate sound

management

*Top reasons Business works with NGOs, 2014 Green Biz NGO Report

Why NGOs work with Business• Significant corporate resources

and reach has immense impact on natural capital

• Industry has a key role in shaping the future and is primed to lead on change and innovative solutions

• Need integrated approaches to systemic problems

• Collective action can Influence governments; transform sectors

• Funding/ project support

Deliver social and environmental sustainability impact at scale

Deliver social and environmental sustainability impact at scale

NGOsNGOs

The risks of working togetherCorporate perspective• NGO as watch dogs, critical

friends• Need to be transparent and

thus, accountable• NGOs don’t understand

corporate thinking, language and culture

• What returns on investment?

NGO perspective • Brand/reputational risk• Lack of corporate transparency• Greenwash• Scale of sustainability

measures and level of commitment?

• Profits above planet and people?

• Roles are not clear - Partners, consultants, beneficiaries?

26 November, 2014 - 7

GovernmentGovernment

BusinessBusiness

Common GoalsShared value

PO Reps meeting . Nov 10

Areas of collaboration….

1. Transformation and Innovation

• Climate and Energy• Sustainable Production• Water Stewardship• Financial Flows

2 Product-related collaboration, joint communications: Engage Hearts and Minds

3. Conservation project support and funding

Market Pull

Market Tipping Points

Scalable New Ideas

Our Ability to Deliver Conservation

Staff Outreach, Business EducationConsumer Outreach

Climate and Energy

Beef Cocoa Coffee Palm Oil Sugar Soy Cotton Shrimp White Fish

Environmental Profit & Loss Results as at December 31, 2010

Profit 0 Positive impact on the environment

Loss EUR Millions -145 Negative environmental impacts

Water use -47 77.5 cubic metresGhGs -47 717.5 tonnes C02e

(‘000)Land Use -37 107.8 hectaresOther air pollution -11 6.6 tonnes (‘000)Waste - 3 42.3 tonnes (‘000)

Net Profit -145

Supply Chain Share of Impacts

Tier 4: Raw material sourcing and production

Tier 3: Processing: leather tanning, transport of materials

Tier 2: Outsourcing: Material cutting, transport of materials

Tier 1: Manufacturing

PUMA Operations: Sales and distribution, travel and transport

15%

85%

PUMA Operations

6%EUR 8m

Manufacturing9%

EUR 13m

Outsourcing10%

EUR 14m

Processing19%

EUR 27m

Raw Materials57%

EUR 83m

Share of impacts by product category and region

3

EMEA, 10%

Americas, 24%

Asia Pacific, 66%

WWF Corporate partners on water

Bilateral partnerships Assist FIs to better integrate ESG factors in their business models

Sector level - Facilitate / support industry

platforms for best practices sharing; - Support development of industry

standards- Use as a platform to disseminate

research

Regulators / Central banks Civil society advisor for sustainabilityregulations in the Finance Sector

CampaignsBreak the barriers / Speed up change

Engage, Inform, Influence

Strategic Philanthropy: Project Support IKEA and WWF (into the 4th phase)

• WWF works with local communities and companies to sustainably source rattan in the Bolikhamsay, Xekong and Salayan provinces

• Products are now exported to Switzerland, boosting household incomes in the areas.

26 November, 2014 - 16

WWF Partnership Activities Criteria

• Impacts WWF’s priority landscape or species intervention areas, or contributes significantly to raising awareness,

• Adds value to the project and contributes to project’s objectives,

• Delivers a meaningful learning experience for the participants and aligns with corporate CSR objectives,

• There is ownership and commitment to a sustainable outcome,

• Costs are fully recovered by the project.

WWF/TCCC engagement, Chi River Basin Management, Partnership on Water Stewardship

Tiger Conservation Outreach and Protection activities, Kuiburi 2012-2013

• Students counting langurs in Khao Jow village. These counts will occur each week at 3-5 locations simultaneously, resulting in a database of leaf monkey distribution and abundance.

• Students map distribution of langurs after each weekly survey.

Aggregate ES Values Over 25 Years

There is a potential difference of $40 Billion between a conservation and sustainable development and short term extraction approach

Ecosystem Services Values - Greater Mekong

Investing in Natural Capital in the GMS1-2 December 2011 - Hanoi

Living Planet Report 2014

Everything is connected, together possibleEcosystems sustain societies that create economies

26 November, 2014

Thank youwww.panda.orgenrico.cordeddu@wwfgreatermekong.orgIan.lacey@wwfgreatermekong.org

© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.