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CNPIEC
• ChinaNationalPublicationsImport&Export(Group)
Corporation
• Thelargestpublicationimport&exportcompanyin
China,withover60%ofthemarketshare.
• OrganizeroftheBeijingInternationalBookFair
BIBF• BeijingInternationalBookFair
• Startedin1986
• ThelargesttradebookfairinAsia
CONTENTS
01/ Introduction
02/ Retail Market
03/ E-book Market
04/ What Sells
05/ BIBF
ChineseBookRetailMarket2014
198,000newbookspublishedin2014
Totalretailbooksalesexceeded50billion
Yuan
Physicalstoresandonlinestoresbothgrew
Retailmarketendedatwo-year-decline,
archieved10%growthYour company name Jul 19, 2014
ChineseBookRetailMarket2014
Your company name Jul 19, 2014
ChineseBookRetailMarket2014PhysicalStores
1.3milliontitlessoldthroughphysicalstores
StrongestgrowthhappenedinBeijing,
Shanghai,Guangzhou,andShenzhen
Privatelyownedbookstoreshadtotalsales
growthexceeding1%in2014
Your company name Jul 19, 2014
Sales
SalesbyCategory
PhysicalStores
Sales
SalesbyCategory
PhysicalStores
Sales
SalesbyCategory
OnlineStores
ChineseBookRetailMarket2014OnlineStores
1.2milliontitlessoldthroughonlinestores1
Salesrevenueamountedto20billionYuan
Continuedgrowthsince2010
Your company name Jul 19, 2014
Sales
SalesbyCategory
OnlineStores
ChineseBookRetailMarket2014OnlineStores—TheBigThree
Your company name Jul 19, 2014
ChineseE-bookMarket2014
Combinedrevenuefrome-books,online
periodicals,anddigitalnewspaperswas1
billionUSD.
Between2006and2013,revenueannual
averageincrease78%.
Your company name Jul 19, 2014
50.1%ofChinesereaderspreferreadingin
digitalformat
53%ofChinesepeoplebornafter1990are
activereaders
ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
Over15millionusers
Userspendsover50minutesperday
Over200,000e-booktitlesavailable
Sold66millionbooksin2014,20%oftotal
booksales
ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
CNPIEC’se-bookplatform
Largeste-bookplatformforChinese
institutionalusers
over1milliontitles,8000digital
periodicals,5millionfulltextarticles
WhatSellsinChina?
Jul 19, 2014
Biographies
Bestsellers
AwardwinnersandFamousauthors
Newtechnicaldevelopments
WhatSellsinChina?
Jul 19, 2014
6 million copies 1 million copies 2 million copies
CopyrightProtectioninChina
Jul 19, 2014
Irdeto’s Global Heat Map of Piracy
ChinajoinedWIPOin1980
Morechannelsavailablechangesbuyinghabit
Digitalpublishingplatformcompeteson
content
Rightsprotectionimproveddrasticallyacross
theboard.
Your company name Jul 19, 2014
CopyrightProtectioninChina
Sothemarketisgreat,whereshouldyoustart?
BeijingInternationalBookFairtheBIBFDifference
Your company name Jul 19, 2014
CNPIECastheorganizerofthefair
BIBFpurchasesexhibitors’books
CNPIECoffersPrintonDemandservice
forexhibitors’booksandcatalogues
BeijingInternationalBookFair2015Data
Your company name Jul 19, 2014
BeijingInternationalBookFairWhoisexhibiting?
Chinesepublishers
InternationalPublishers
BookImporters
Printingcompanies
Distributors
Onlineretailers&Digitalsolutions
BeijingInternationalBookFairWhoisexhibiting?
Chinesepublishers
InternationalPublishers
BookImporters
Printingcompanies
Distributors
Onlineretailers&Digitalsolutions
BeijingInternationalBookFairWhoisexhibiting?
BeijingInternationalBookFairWhoisexhibiting?
BeijingInternationalBookFairWhocanyoumeet?
Priviatepublishingsector
Authors
Librarybuyers
Translators
Readingpromoters
BeijingInternationalBookFair2015ataGlance
BeijingInternationalBookFair2015ataGlance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor, Digital, and themed exhibitions
BeijingInternationalBookFair2016ataGlance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor, Digital, and themed exhibitions
Lifestyle books
BeijingInternationalBookFair2015Highlights
Children's & Education
Newlyadded14,000-square-meterarea
SeparateChineseChildren’spublishersstand
1,000rightsagreementssigned
1,500-square-meterPictureBookExhibition
BeijingInternationalBookFair2015Highlights
RightsManagers’Salon
10+10Roundtables
InternationalPublishers’Forum
InternationalDigitalPublishingForum
InternationalChildren’sPublishers’Forum
BeijingInternationalBookFair2015Highlights
BeijingInternationalBookFairExhibitOptions
Rawspace
Packagedstand
Rightstables
Countryorganizedcollectives
BeijingInternationalBookFairExhibitOptions
BeijingInternationalBookFairExhibitOptions—CountryCollective
Exhibitwithease
Governmentfunding
Betterfoottraffic
BeijingInternationalBookFairGatewaytotheChineseMarket
Your company name Jul 19, 2014
Thankyou!OurStandNumberH6.0D98
SeeyouinBeijing?
