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CPP Aims For2032:
Cut carbon emissions
W W W 2 . E P A . G O V / C L E A N P O W E R P L A N
Increase public health
A cleaner energy mix that will stimulateeconomic growth
Goals of thesmart grid:
Achieve grid efficiencies; easier adoptionof renewables & technology
W W W . W H A T I S S M A R T G R I D . O R G
Improve individuals ability to manageenergy usage; lowering costs
Upgrade and stabilize the national grid;fewer outages, blackouts and surges
CPP goals clearly mirrorthe capabilities of thesmart grid, but what doconsumers want?
A Cleaner Energy MixTOP BENEFIT CHOSEN BY CONSUMERS
SGCC research, Consumer Pulse& Segmentation studies, found that themajority of consumers consider thisbenefit the most important utility gridinvestment
Other Goals72% OF CONSUMERS UNDERSTAND THENEED TO ACT ON CLIMATE CHANGE
Consumer desires include increasedsustainability, technology/apps enablingremote management of energy and costsavings.
Final Takeaways:
SGCC research IDs energy-related
interests and perceptions
Consumer sentiment favors the same
goals of the CPP
Understanding consumer segments
provides valuable insight for utilities
