Bold, eye catching colours compliment each other as well as catching your eye if in a store. The red hair and lips could portray Rihanna as a sexual object; thus following the Male Gaze theory.

The cover compliments the album title ‘Loud’ as the colours on the cover can be described as loud.

The shot of Rihanna fills the cover. This is because it is her face, name and brand that sells the music.

The inside cover matches the actual CD and continues to follow the colour scheme of the album.

This part is written by Rihanna personally and it explains what each song means to her

The images are provocative and further follow the Male Gaze theory. On the other hand, to the images, she is wearing white which often conveys innocence or purity.

The back over follows the pink theme and compliments the rest of the CD. The typography is the same as the ‘Loud’ on the cover which keeps consistency.

The ‘Loud’ promo poster matches the CD cover. The photo is the same as the CD, as well as the font and letter spacing.

It promotes the lead single of the album as well as having it’s release date.

At the bottom in a smaller font it has twitter.com/rihanna which promotes her social media which will release future tour dates.

The ‘R’ on the top left of the digipak dominates the cover and is clearly the album name (due to it being by R-Kelly). The album is primarily black and red, with two images of him as the back cover and one of the inside sleeves. This colour scheme suggests a love album.

The bottom left has the album names and and image of him holding a towel or shirt over his shoulder showing his muscles – possibly representing his masculinity. The background colouring looks like clouds, again, giving it a heavenly feel.

The top middle image depicts R-Kelly performing. He is posing looking up as if he is thanking god for what he does for a living. The lighting also adds a heavenly feel to the image. There are also no props that shouldn’t be there showing to be an original artist.

The middle image is another big ‘R’ but in a circle. This is a way to show where the CD goes.

The image on the bottom right is another silhouette of of him and apparently it is from another album. This would represent that he is staying true to his music, and not selling out to reach a larger audience.

The P!nk Greatest Hits digipak is bright and bold, promoting the artist and making the album stand out. The main photos from the cover (those not included in the lyric booklet) are edited to be grey and match with the background of the cover.

The bright pink/grey colour scheme follows throughout the digipak.

The lyric book strays slightly from the main colour scheme but is still along the same lines.

Muse: Black Holes and Revelations The red and blue contrast on the cover makes it visually appealing to the potential customers.

The cover does not feature Muse themselves and this conforms to the Muse insistence that the music is more important than the band image.

The bold typography used for the logo is recognisable for fans and it is easy to read for people who are just looking for new music.

The inside of the digipak is fairly minimalistic. The orange font stands out against the patterned black background

Mars features behind the CD space which follows the theme of the digipak.