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Diversifying your income
Tuesday 8th November 2016Lynn Kennedy, Fundraising Advice OfficerSandra Bailie, Head of Organisational Development
Objectives• Introduction to fundraising planning• Review current fundraising activities• Identify new ways of generating income• Overview of Code of Fundraising Practice
Exercise – where is your fundraising now?
Fundraising 101
What is a Fundraising Strategy?A fundraising strategy is a plan that sets out the funding need for
an organisation, project or event, alongside…..the identified actions, timescales and possible funding resources
to meet this need.
5 Minute Video https://www.youtube.com/watch?v=s3oVbU5A9Zs
“Developing a Fundraising Strategy Training”(NICVA - 2nd February 2017 10 am to 1 pm)
http://www.nicva.org/event/developing-a-fundraising-strategy-0
The Key Fundraising Principle
“The process of fundraising is the same for all groups but the mechanisms and scale are different”
Tobin Aldrich, Director of Communications and Fundraising at WWF, UK.
Proportional & Appropriate
Unique Selling Points (USPs)
• What is unique about your organisation and its work?• What do you do differently/better than anyone else?• Does everyone in your organisation know your USPs?• Do you communicate your USPs to all stakeholders?
Key Information
• How diverse is your income now?• Are you currently meeting fundraising targets?• How successful are your current
techniques/methods? ROI?
Reviewing your current funding sources
Market Share
Mar
ket G
row
th
High Low
Hig
hLo
w
Stars
Cash Cows
Question Marks
Dogs
What are your fundraising resources?
People ICT
Finance Comms.
Four income streams
http://www.ncvo.org.uk/practical-support/funding
Gifts Grants
Contracts Open markets
Fundraising Methods
Fundraising
Community
Individual Giving
Corporate
CrowdfundingGift Aid
SchoolsCampaignsGroupsEvents
Social Enterprise
Earned Income
Grants
Social Finance(Loans)
CommunityShares
One-offsCommitted Major DonorLegacy
VolunteeringSponsorshipEventCharity of the Year
Grants (Funders)
Finding funders…
https://www.grant-tracker.org
Contracts (Purchasers)• Tenders taking over from SLAs & grants for govt.
depts., agencies & arms-length bodies • Based on commercial principles (M.E.A.T)• Pros – cover full costs+potential for profit, better
cashflow, less monitoring and evaluation and helps diversify funding base
https://etendersni.gov.uk/epps/home.do
Open market (Customers)• Selling products or services or charging fees• Trading can directly further your mission or be
solely to generate profit. • Any surplus income is unrestricted.
www.socialenterpriseni.orghttp://www.hmrc.gov.uk/charities/tax/trading/subsidiary.htm
Gifts (Donors)• Community • Individual Giving• Corporate
Other sources of funding1) Social finance (Loans)
– UCIT http://www.ucitltd.com/#loans– Videohttps://
www.youtube.com/watch?v=KcHE6ejshDU&feature=youtu.be– Charity Bank https://charitybank.org/– Trust & Foundations e.g. Ulster Garden Villages
2) Community Shareshttp://www.coopalternatives.coop/
Gift Aid – Don’t Miss Out!• Maximises value of donations (25p in the £)• Covers money donations by individual UK
taxpayers (not companies)• Charities or CASCs only• Gift Aid declaration neededhttps://www.gov.uk/claim-gift-aid/overviewhttps://www.gov.uk/government/uploads/system/uploads/attachment_data/file/467898/Charity_GAD_Single_Donation.pdf
Online Giving
JustTextGiving by Vodafone
http://reasondigital.com/advice-and-training/ten-uk-charity-fundraising-websites-compared-2015/
Localgiving• Only not-for-profit online giving platform• Free membership for NI charities for one year• Offers #GrowYourTenner & other match funding
campaigns• One-to-one support, training and advice • Automated Gift Aid
https://localgiving.org/rdp/northern-ireland/
Code of Fundraising Practice
“The principle of self-regulation is to allow individuals and fundraising organisations to demonstrate best practice, eliminate poor practice and increase public trust and confidence in the voluntary and community sector”.
https://www.fundraisingregulator.org.uk/code-of-fundraising-practice/code-of-fundraising-practice/
Review of Objectives• Introduction to fundraising planning• Review current fundraising activities• Identify new ways of generating income• Overview of Code of Fundraising Practice
Useful fundraising links• NICVA: http://www.nicva.org/training• Directory of Social Change (DSC): https://www.dsc.org.uk/• The Guardian Voluntary hub:
https://www.theguardian.com/voluntary-sector-network• NVCO: https://www.ncvo.org.uk/practical-support/funding/• UK Fundraising: http://www.fundraising.co.uk/• SOFII: http://sofii.org/• Institute of Fundraising:
http://www.institute-of-fundraising.org.uk/home/• Volunteer Now: http://www.volunteernow.co.uk/
Useful fundraising links contd.• Charity Digital News: http://www.charitydigitalnews.co.uk/• Database Example - Raisers Edge https://
www.blackbaud.co.uk/notforprofit/fundraising-crm/products/the-raisers-edge
• Social Enterprise NI: http://www.socialenterpriseni.org/• Social Enterprise Hubs (11 across NI)• https://www.nibusinessinfo.co.uk/socialenterprisehub• Local Giving NI https://localgiving.org/rdp/northern-ireland/• Will to Give: http://willtogive.org/
Fundraising Advice Service
Tel: 028 9087 [email protected]
@nicva_FRAdviceFundraising Advice NICVA
www.nicva.orgwww.grant-tracker.org
